Generative AI technologies are allowing Medical Affairs teams to find insights in more and more diverse data in less time and with more robust results. Here MAPS speaks with experts from Virtual Science AI including CEO, Tom Hughes, Chief Customer Officer, Geraldine Reilly, and Chief Technology Officer, Hans Chen about how this word, "Generative," has elevated the promise of AI — and how innovative Medical Affairs teams are leveraging these technologies to provide value for their organizations while driving patient benefit.