
Rocky Mountain Marketing- Digital Marketing for Entrepreneurs
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Oct 22, 2024 • 30min
The Key to Making Professional Quality Videos With Ecamm with Katie Fawkes
Are you finding it challenging to overcome the fear of being on camera for your live streams and videos?In a recent podcast episode, I had an enlightening conversation with Katie Fawkes, Director of Marketing at eCamm, about the importance of conquering this fear and how it can positively impact your video content creation.In this episode, you will be able to:1. Master live streaming with Ecamm and elevate your content creation game.2. Conquer the fear of being on camera and unleash your authentic self.3. Harness the power of live streaming for marketing and watch your brand reach new heights.4. Seamlessly integrate Ecamm with Zoom for next-level video conferencing.5. Craft captivating video content with Ecamm that keeps your audience engaged and coming back for more.If you've been hesitant about stepping in front of the camera, consider the empowering potential of live streaming through tools like eCamm.Have you explored live streaming as a means to overcome your own camera fears? I'd love to hear your thoughts and experiences.00:00 Introduction to Rocky Mountain Marketing00:30 Special Guest: Katie Fawkes from Ecamm02:23 Overcoming Camera Shyness05:24 The Power of Live Streaming09:14 Ecamm's Features and Integrations18:30 Ecamm Community and Creator Camp26:09 Final Thoughts and How to ConnectVisit Katie Fawkes' social media pages:The Flow Podcast: https://flow.ecamm.com/LinkedIn: https://www.linkedin.com/in/katie-anne-fawkes/Youtube: https://www.youtube.com/@EcammLiveLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ignite #success #passion #businessmindset #simplifyyourbusiness #katiefawkes #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness #LiveStreaming #VideoContent #eCamm #ContentCreation #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

Oct 17, 2024 • 12min
What's New in the Threads API?
Meta's Threads just got a major upgrade, and it's time to pay attention. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the game-changing features that could revolutionize your social media strategy.What's New in the Threads API?Real-time notifications that keep you connectedCarousel posts with up to 20 photos or videosCharacter limit-free links for seamless sharingEnhanced accessibility features for inclusive contentFediverse integration for expanded reachWhy These Updates Matter:Instant engagement opportunities with your audienceMore creative freedom in visual storytellingImproved content sharing without sacrificing your messageBroader accessibility and potential SEO benefitsAccess to decentralized platforms for wider exposureDid you know? You can now receive real-time notifications when someone replies to your Threads posts, allowing for immediate engagement with your audience.Whether you're a seasoned Threads user or still on the fence, these new features offer compelling reasons to integrate this platform into your marketing mix.Learn how to leverage these tools to enhance your content strategy, boost engagement, and expand your reach.Are you ready to take your Threads game to the next level? Tune in now to discover how these API updates can transform your social media presence and help you connect with your audience in new, exciting ways.Remember, in the fast-paced world of social media, staying ahead of the curve is key. Don't miss out on these powerful new features that could give your brand the edge it needs!00:00 Introduction to New Meta Features00:35 Meta's New Threads API Features02:09 Webhook Notifications: Real-Time Engagement04:00 Enhanced Carousel Posts for Visual Storytelling04:55 Separate Links from Character Limits06:49 Accessibility Improvements: Alt Text and More08:08 Fediverse Integration: Expanding Your Reach09:30 Recap and Final Thoughts10:50 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Threads #MetaUpdate #MetaUpdate #ThreadsUpdate #DigitalMarketing #BusinessStrategy #StoryTelling #Marketing #Engagement $contentstrategy #socialmediaupdate #api #tools #socialmedia #quickcast #katiebrinkley #SEO Hosted on Acast. See acast.com/privacy for more information.

Oct 15, 2024 • 26min
Simplifying for Success: Scaling with an Abundant Mindset with Kami Guildner
Are you feeling disconnected from your business? You're not alone. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Kami Guildner, a renowned coach and consultant who helps entrepreneurs scale their businesses with an abundant approach.Discover how to:Reconnect with your entrepreneurial passionSimplify your business for greater successBuild a supportive community that fuels your growthCreate a business model that aligns with your dream lifestyleDid you know? Effective entrepreneurship isn't about doing it all - it's about doing what truly matters.Key insights you'll gain:Why female entrepreneurs often struggle with burnoutThe power of pausing and reflecting on your business journeyHow to shift from a "do it all" mindset to a "do what matters" approachThe importance of dreaming big and setting audacious goalsWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.Ready to transform your entrepreneurial journey and create a business that truly lights you up? Tune in now and learn how to lead with your heart, simplify your strategies, and build a thriving community that supports your vision!Visit Kami Guildner's social media pages:Website: https://www.kamiguildner.com/Apple Podcast: https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277LinkedIn: https://www.linkedin.com/in/kamiguildner/Join us on Extraordinary Women Ignite using the link below.https://www.kamiguildner.com//igniteUse EWR code to get $200 discount in ticket price.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ignite #success #passion #businessmindset #simplifyyourbusiness #kamiguildner #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Oct 10, 2024 • 10min
Maximize Your #Instagram Reach: The Truth About #Video Editing
Ever wondered if editing your Instagram videos in third-party apps might be hurting your reach? I'm here to put that myth to rest once and for all. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the truth about Instagram's algorithm and video editing, straight from the source.What You'll Discover:The real impact of using third-party editing apps on your Instagram reachInstagram's official stance on video editing, as revealed by Adam MosseriThe one factor that actually affects your video performancePractical tips for creating high-quality, algorithm-friendly contentDid You Know?Instagram doesn't penalize videos edited outside the app, but there's a catch that could be sabotaging your reach without you realizing it.Key Takeaways for Content Creators:Why you can confidently use your favorite editing tools without fearThe surprising truth about watermarks and their impact on your content's performanceHow to ensure your videos get maximum exposure on InstagramStrategies for creating platform-specific content that resonates with your audienceAre you inadvertently limiting your Instagram reach? Learn how to navigate the platform's algorithm and create content that truly shines, regardless of where you edit it.Remember, in the world of social media, it's not about where you create your content, but how you present it to your audience.Tune in now to debunk this persistent myth and discover how to make Instagram's algorithm work for you, not against you!00:00 Introduction to Instagram Video Editing Myths00:32 Debunking the Myth: Third-Party Apps and Instagram Reach03:02 The Truth About Watermarks and Reach05:08 Practical Tips to Avoid Watermarks08:03 Final Takeaways and ConclusionResources"Adam Mosseri's Instagram Update - https://www.instagram.com/reel/DAbgNOaAFBW/?utm_source=ig_web_copy_linkLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramUpdate #AdamMosseri #MythBuster #Algorithm #InstagramNews #ContentCreators #KatieBrinkley #VideoEditingTools #InstagramReach #WatermarkFree #EngageAuthentically #InstagramContent #AITools #Videos #InAppVideoEditing Hosted on Acast. See acast.com/privacy for more information.

Oct 8, 2024 • 30min
Personal Branding Tips to Grow Your Influence with Brandon Birkmeyer
In this episode of Rocky Mountain Marketing, I’m excited to sit down with personal branding expert and podcast host, Brandon Birkmeyer. Brandon has worked with some of the biggest brands in the world like Coca-Cola and Apple, and today, he’s here to share his strategies for building a personal brand that stands out. We’ll dive into why creating a personal brand is crucial whether you're an entrepreneur or working in the corporate world, and how content creation—especially podcasting—can help you grow your influence.We’ll talk about overcoming the fear of putting yourself out there, tips for building authority and credibility, and why consistency is key when it comes to standing out in a crowded market. Brandon also shares insights from his new book Front and Center Leadership and gives practical advice on how to step into the spotlight with confidence. If you’ve ever wondered how to grow your personal brand, this episode is packed with actionable takeaways just for you!Ready to start building your personal brand and leading with confidence? Check out Brandon Birkmeyer’s new book Front and Center Leadership for more actionable insights. And if you enjoyed this episode, don’t forget to subscribe and leave a review!00:00 Welcome to Rocky Mountain Marketing00:30 Introducing Today's Guest: Brandon Birkmeyer01:19 The Importance of Personal Branding03:32 Overcoming Reluctance and Building Confidence05:44 The Power of Unique Expression07:51 Finding Your Differentiator15:24 Building Authority, Influence, and Credibility16:41 Alternative Content Creation Strategies23:21 Balancing Personal Brand and Business27:26 Conclusion and Final ThoughtsVisit Brandon Birkmeyer's social media pages:Website: https://www.brandsonbrands.com/Apple Podcast: https://podcasts.apple.com/podcast/id1462394344LinkedIn: https://www.linkedin.com/in/bbirkmeyer/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #brandsonbrands #standout #businessgrowth #mindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Oct 3, 2024 • 12min
The Rise of Instagram Feed AI Curation with Katie Brinkley
Ever wondered why Instagram won't let you see only posts from people you follow? It turns out, what we think we want isn't always what keeps us engaged. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm pulling back the curtain on Instagram's algorithm and revealing why a chronological, following-only feed isn't coming back anytime soon.What You'll Discover:The surprising reason Instagram won't return to a chronological feedHow TikTok's algorithm revolutionized social media content deliveryWhy seeing content from accounts you don't follow might actually keep you more engagedInstagram's chief Adam Mosseri's insights on user behavior and engagementKey Takeaways for Marketers and Business Owners:Why follower count is no longer the most important metricHow to create content that thrives in an algorithm-first worldThe types of posts Instagram's AI prioritizesTune in now to understand the shifting dynamics of Instagram's feed and how you can use this knowledge to elevate your social media marketing strategy!00:00 Introduction: Control Your Instagram Feed00:17 Welcome to Rocky Mountain Marketing Quick Cast00:39 The Reality of Instagram's Feed Algorithm01:38 Why Instagram Won't Bring Back the Chronological Feed04:38 The Influence of TikTok on Social Media Algorithms08:53 Implications for Business Owners and Marketers11:08 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagram #instagramnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai #marketers #businessowner Hosted on Acast. See acast.com/privacy for more information.

Oct 1, 2024 • 29min
How to Keep your Passion Alive? with Julie C. Butler
Are you feeling disconnected from your business? You're not alone. Even successful entrepreneurs can lose their spark. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Julie C. Butler, a branding and systems coach who rediscovered her passion after a major life change.Julie, an Amazon bestselling author and host of the "Build Your Beautiful Business" podcast, shares her journey of falling out of love with her business and how she reignited that flame. With over 15 years of experience, Julie offers invaluable insights for entrepreneurs at any stage.In this energizing conversation, you'll discover:How to recognize when you're losing passion for your businessStrategies for reconnecting with your entrepreneurial spiritThe power of allowing yourself to pivot and explore new directionsTips for creating an effective lead magnet that aligns with your evolving businessWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.00:00 Welcome to Rocky Mountain Marketing00:30 Introducing Today's Guest: Julie C Butler01:25 Julie's Journey: From Canada to Costa Rica and Back02:38 Rediscovering Passion in Business09:34 The Importance of Branding and Messaging17:53 Creating Effective Lead Magnets26:11 Conclusion and Ways to Connect with JulieVisit Julie C Butler's social media pages:Website: https://juliecbutler.com/Facebook: https://www.facebook.com/juliecbutlerxoInstagram: https://www.instagram.com/juliecbutlerxo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Sep 26, 2024 • 11min
How to Use the #LinkedIn #CatchUp Feature?
Are your LinkedIn connections gathering digital dust? Imagine if LinkedIn could gently nudge you to reconnect with old contacts, keeping your professional relationships fresh without the awkwardness. Well, that's exactly what we're exploring in today's Rocky Mountain Marketing Quickcast!In this action-packed episode, you'll discover:What the LinkedIn Catch Up feature is and how it worksWhy this tool is essential for maintaining a vibrant professional networkHow to activate and make the most of this featureStrategies for turning AI-suggested prompts into meaningful conversationsReady to supercharge your LinkedIn presence? This episode is packed with practical tips to help you leverage the Catch Up feature and build stronger, more meaningful professional relationships.Don't let valuable connections slip through the cracks. Tune in now and learn how to use LinkedIn's Catch Up feature to stay top-of-mind and open doors to new opportunities!Remember, in the world of professional networking, a simple "hello" can lead to incredible opportunities. Let's make every connection count!00:00 Introduction: Reconnecting on LinkedIn00:27 Welcome to Rocky Mountain Marketing QuickCast00:54 LinkedIn's New Catch Up Feature01:36 How the Catch Up Feature Works05:32 Activating and Using the Catch Up Feature07:15 Quick Break: MetriCool Tool07:49 Tips for Effective LinkedIn Engagement09:59 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #linkedinnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai Hosted on Acast. See acast.com/privacy for more information.

Sep 24, 2024 • 30min
Effective #Leadership Strategies for #Entrepreneurs with Amanda HarNess
Are you struggling to lead your growing business effectively? In this eye-opening episode of Rocky Mountain Marketing, I sit down with Amanda HarNess, a coach and consultant specializing in the leadership first approach. We explore the crucial role of leadership in scaling your business and creating a thriving work environment.Discover how to:Foster a sense of purpose in your employeesAdapt your leadership style for remote and hybrid work environmentsAvoid common leadership pitfalls that hinder business growthImplement quick, impactful strategies to improve team dynamicsWhether you're leading a team of five or managing a large corporation, this episode will equip you with practical tools to enhance your leadership skills and propel your business forward.Ready to transform your leadership approach and take your business to new heights? Tune in now and learn how to create a thriving, purposeful work environment that drives success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:01:30 Meet Amanda Harness: Leadership First Approach Expert00:04:15 The Importance of Purpose in Employee Engagement00:08:30 Adapting Leadership for Remote Work Environments00:12:45 Common Leadership Mistakes and How to Avoid Them00:17:20 Quick Strategies for Effective Leadership00:21:00 Closing Thoughts and How to Connect with Amanda00:00:00 Purpose-Driven Leadership: The Key to Employee Engagement00:02:38 Introducing Amanda Harness: Leadership Coach and Consultant00:05:53 The Human Element in Leadership: Beyond Numbers00:07:34 Personality Tests in Leadership: Information Gathering Tools00:10:21 Creating Purpose-Driven Employees00:16:44 The Leadership First Approach: Solving People ProblemsVisit Amanda HarNess's social media pages:Website: https://businessexcelerated.com/ LinkedIn: https://www.linkedin.com/in/amanda-harness-business-exceleratedEmail: amanda@businessexcelerated.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Sep 19, 2024 • 8min
What is LinkedIn's New AI Data Usage Policy?
Are you aware of the recent changes to LinkedIn's AI data usage policy? This update could significantly impact how your personal and professional information is used on the platform. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down what you need to know about LinkedIn's new approach to AI and data handling.Why This Matters to You:Your public posts and possibly even private messages could be used to train AI modelsThis policy is already in effect for most usersThe implications for business owners, marketers, and professionals are substantialKey Points We'll Cover:The specifics of LinkedIn's updated privacy policyHow this change compares to other social media platforms' policiesThe potential use of direct messages (DMs) in AI trainingSteps you can take to protect your privacyLong-term impacts on businesses and personal brandsDid you know? LinkedIn has introduced an opt-out option for AI training, but it's not widely known or utilized.As someone who considers LinkedIn my favorite social media platform, I'm here to guide you through these changes and help you make informed decisions about your online presence.Don't let your data be used without your knowledge or consent. Tune in now to understand how these changes affect you and learn what actions you can take to maintain control over your information on LinkedIn.Remember, social media was designed for human-to-human connections. Let's ensure we're using it that way! 00:00 Introduction to LinkedIn's New AI Policy00:27 LinkedIn's AI Data Usage Policy Update00:52 Implications for LinkedIn Users02:39 Opting Out of AI Training03:02 Impact on Business and Personal Brands05:06 Privacy Concerns and Regional Differences05:49 The Future of AI on Social Media06:24 Staying Human in a Digital World07:23 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinupdate #linkedinAI #socialmediaupdate #socialmedianews #AI #trainingAI #conversations #DM #privacy #security #optin #realestatepodcast #podcast #businesspodcast #AItechnology #KatieBrinkley #news #community #connections Hosted on Acast. See acast.com/privacy for more information.