

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs
Katie Brinkley
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Nov 12, 2024 • 38min
How Can Podcasting Transform Your Business Strategy with Chris Stone
Does this sound familiar? You've been told that the key to podcast success is having a large number of downloads. But let's face it, you're feeling the frustration of putting in the work, only to see minimal results and struggling to grow your audience. It's time to ditch the outdated advice and discover the real secret to podcast growth on a budget. In this episode, you will be able to:Maximize Your Impact: Starting a Podcast on a BudgetElevate Your Reach: Benefits of Live Streaming for BusinessesCatapult Your Audience: Growing Your Podcast AudienceHarness the Power: Amazon Influencer Program for PodcastersFoster Community Connection: Engaging with Your Podcast CommunityGet ready to unlock the proven strategies that will take your podcast engagement and audience to new heights without breaking the bank. Let's dive in and transform your podcasting journey for the better.Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/Visit Chris Stone's social media pages:Website: https://castahead.net/LinkedIn: https://www.linkedin.com/in/chrisstoneatl/Youtube: https://www.youtube.com/@castaheadLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastStrategy #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastingforBusiness #PodcastProducer #PostProduction #EntrepreneurLife #CastAhead #BusinessOwners #SmallBusiness #CEO #ChrisStone #Strategy #Marketing Hosted on Acast. See acast.com/privacy for more information.

Nov 7, 2024 • 9min
The Step-by-Step Guide to Making Your Small Podcast Profitable
I wanted to share an exciting story about one of my marketing clients. They run a podcast with a small but dedicated listener base, around 50 downloads per episode. Recently, through some strategic positioning and partnership building, they landed a $15,000 sponsorship deal! In this episode, you will be able to:Create irresistible podcast content that attracts sponsors and boosts revenue.Foster a dedicated podcast community that keeps coming back for more.Develop compelling sponsorship packages that captivate potential sponsors.Integrate sponsor values seamlessly into your podcast for authentic partnerships.Master the art of pitching podcast sponsorships with confidence and finesse.Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/The key moments in this episode are:00:00:00 - Understanding Sponsorship Value00:03:21 - Making Your Podcast Sponsorable00:04:17 - Creating Sponsorship Packages00:05:36 - Maintaining Creative Control00:06:40 - Reaching Out to Brands Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastsponsors #sponsorship #podcast #podcaststrategy #growth #businessstrategy #marketing #campaign #masterclass #podcastlaunch #monetizeyourpodcast #downloads #podcastanalytics #data #pitching #podmatch #getpaid #sidehustle Hosted on Acast. See acast.com/privacy for more information.

Nov 5, 2024 • 32min
How to Launch Your Own Podcast with Virginia Elder
Did you know that your podcast show notes can be a powerful tool to drive more engagement and establish your authority in your niche? Crafting informative and valuable show notes can not only enhance your audience's experience but also build credibility as an expert in your field.In this episode, you will be able to:1. Uncover the secrets to launching a podcast that captivates your audience and boosts your business's visibility.2. Master the art of crafting compelling podcast show notes that keep your listeners engaged and coming back for more.3. Unleash the power of repurposing your podcast content to skyrocket your marketing efforts and expand your reach.4. Amplify your network by strategically leveraging guest appearances on popular podcasts.5. Learn to create irresistible call-to-actions that drive action and engagement from your podcast audience.00:00 Introduction and Key to More Downloads00:11 Welcome to Rocky Mountain Marketing00:42 Meet Today's Guest: Virginia Elder01:05 The Power of Podcasting02:33 Virginia's Journey into Financial Podcasting03:52 The Unique Connection of Podcasting06:13 Podcasting as a Marketing Tool06:55 Creating Unique Content and Finding Your Voice12:32 The CRAFT Framework for Podcast Success15:55 The Importance of Show Notes25:00 Final Thoughts and Call to Action30:55 Conclusion and FarewellLet's transform your podcast's reach and engagement with compelling show notes.Get your free show notes template here: https://podcastabundance.com/shownotestemplate/Visit Virginia Elder's social media pages:Website: https://reachingabundance.com/LinkedIn: https://www.linkedin.com/in/virginiaelder/Youtube: https://www.youtube.com/@ReachingAbundanceLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastMarketing #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastStrategy #PodcastProducer #PostProduction #EntrepreneurLife #FinancialServices #BusinessOwners #SmallBusiness #CEO #CRAFT #Strategy #Marketing Hosted on Acast. See acast.com/privacy for more information.

Oct 31, 2024 • 16min
How to Skyrocket Your LinkedIn Engagement with Katie Brinkley
Have you ever found yourself wondering how some LinkedIn posts seem to effortlessly rack up hundreds of likes and comments? It's all about the engagement, and I've got the inside scoop on how you can boost your presence on this professional platform.In this episode, you will be able to:Enhance Your LinkedIn Engagement: Uncover effective strategies to boost your engagement on LinkedIn and stand out in your professional network.Optimize Your LinkedIn Profile: Learn the best tips and techniques to optimize your LinkedIn profile and make a lasting impression on potential connections and employers.Create Engaging Content for LinkedIn: Discover innovative content ideas that will captivate your audience and drive increased interaction on your LinkedIn posts.Crack the LinkedIn Algorithm: Master the techniques to understand and leverage the LinkedIn algorithm to amplify your reach and visibility on the platform.Measure Your LinkedIn Engagement Rate: Gain insights into effectively measuring your LinkedIn engagement rate and understand the impact of your activities on the platform.00:00 Introduction to LinkedIn Engagement02:17 Understanding LinkedIn's Algorithm03:40 Optimizing Your LinkedIn Profile05:16 Creating Engaging Content07:36 Consistency and Interaction08:46 Leveraging LinkedIn Features10:44 Building Authentic Connections13:38 Encouraging Engagement14:13 Conclusion and Weekly ChallengeLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinupdate #linkedinnews #engagement #community #algorithm #linkedinprofile #katiebrinkley #podcast #socialmedia #bubsinessgrowth #businesssuccess #mindset #data #smallbusiness #CEO #teamleader Hosted on Acast. See acast.com/privacy for more information.

Oct 29, 2024 • 29min
How to Get Picked for the Stage and Grow Your Business with Aurora Gregory
Have you ever wondered how some entrepreneurs seem to effortlessly secure high-profile speaking gigs? As a business owner, you know the immense power of networking face-to-face with your ideal customers. Yet traditional networking events only allow you to make a few meaningful connections at a time. In this episode, you will be able to:Craft an irresistible speaker one sheet that grabs attention and secures speaking opportunities.Uncover the best strategies for finding speaking opportunities in the post-COVID world and stand out from the competition.Master the art of leveraging public speaking to drive business growth and expand your influence.Network like a pro to effortlessly secure high-value speaking engagements and establish valuable connections.Navigate the journey from entrepreneur to sought-after speaker and unlock new avenues for success.00:00 Introduction to Public Speaking00:17 Welcome to Rocky Mountain Marketing00:53 Katie's Speaking Journey01:37 Introducing Aurora Gregory03:36 The Importance of Public Speaking04:54 Finding Speaking Opportunities07:44 Creating Your Speaker One Sheet19:57 Do's and Don'ts for New Speakers26:21 Final Thoughts and Resources28:15 Conclusion and Next StepsVisit Aurora Gregory’s' social media pages:Website: https://auroragregory.com/LinkedIn: https://www.linkedin.com/in/auroragregory/Create Your One Sheet Now: https://getpickedtospeak.com/checklist Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#speaking #publicspeaking #coach #speakonstage #auroragregory #katiebrinkley #speaker #businessstrategy #onesheet #pitch #summit #onlinesummit #presenter #entrepreneur #mindset #businesssuccess #growthmindset #ceo #smallbusinessowners #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Oct 24, 2024 • 14min
Level Up Your Instagram Game: 5 Key Updates You Can't Miss
Are you ready for a game-changing revelation about Instagram's latest updates? Well, hold onto your hats because there's something unexpected brewing in the social media world. It's not just about typical updates; it's about a whole new level of engagement and sales potential. In this episode, you will be able to:Master the Latest Instagram Updates for Businesses: Stay ahead of the competition with insider knowledge on Instagram's newest features tailored for businesses.Maximize Your Reach with Instagram's Carousel Posts: Learn how to captivate and engage your audience through the power of visually stunning and interactive carousel posts.Elevate Your Content with Instagram's In-App Text Overlay Feature: Unleash the potential of your posts with creative and attention-grabbing text overlays using Instagram's built-in features.Boost Engagement with Instagram Polls: Discover how to connect with your audience in a fun and interactive way, driving higher engagement and valuable insights.Step Up Your Sales Game: Selling Products Directly on Instagram: Unlock the secrets to effectively showcasing and selling your products directly on Instagram, turning followers into loyal customers.00:00 Introduction to Instagram's Evolution00:26 Welcome to Rocky Mountain Marketing00:52 Latest Instagram Updates Overview01:45 Instagram Feed Updates03:13 New In-App Text Overlay Feature04:14 Using Polls for Engagement05:30 Quick Break and Sponsor Message06:35 Streamlined Purchasing Process07:29 Broadcast Channels and Live Streaming10:34 Recap and Final Thoughts12:05 Challenge and Closing RemarksLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #metaupdate #instagramnews #katiebrinkley #socialmediaupdate #socialmedianews #contentcreators #entrepreneurs #realtors #realtolife #denverbusiness #ceo #ecommerce #serviceproviders #businesscoach #strategy #businessstrategy #podcast #businesspodcast #inappfeature #carousel #broadcastchannel Hosted on Acast. See acast.com/privacy for more information.

Oct 22, 2024 • 30min
The Key to Making Professional Quality Videos With Ecamm with Katie Fawkes
Are you finding it challenging to overcome the fear of being on camera for your live streams and videos?In a recent podcast episode, I had an enlightening conversation with Katie Fawkes, Director of Marketing at eCamm, about the importance of conquering this fear and how it can positively impact your video content creation.In this episode, you will be able to:1. Master live streaming with Ecamm and elevate your content creation game.2. Conquer the fear of being on camera and unleash your authentic self.3. Harness the power of live streaming for marketing and watch your brand reach new heights.4. Seamlessly integrate Ecamm with Zoom for next-level video conferencing.5. Craft captivating video content with Ecamm that keeps your audience engaged and coming back for more.If you've been hesitant about stepping in front of the camera, consider the empowering potential of live streaming through tools like eCamm.Have you explored live streaming as a means to overcome your own camera fears? I'd love to hear your thoughts and experiences.00:00 Introduction to Rocky Mountain Marketing00:30 Special Guest: Katie Fawkes from Ecamm02:23 Overcoming Camera Shyness05:24 The Power of Live Streaming09:14 Ecamm's Features and Integrations18:30 Ecamm Community and Creator Camp26:09 Final Thoughts and How to ConnectVisit Katie Fawkes' social media pages:The Flow Podcast: https://flow.ecamm.com/LinkedIn: https://www.linkedin.com/in/katie-anne-fawkes/Youtube: https://www.youtube.com/@EcammLiveLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ignite #success #passion #businessmindset #simplifyyourbusiness #katiefawkes #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness #LiveStreaming #VideoContent #eCamm #ContentCreation #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

Oct 17, 2024 • 12min
What's New in the Threads API?
Meta's Threads just got a major upgrade, and it's time to pay attention. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the game-changing features that could revolutionize your social media strategy.What's New in the Threads API?Real-time notifications that keep you connectedCarousel posts with up to 20 photos or videosCharacter limit-free links for seamless sharingEnhanced accessibility features for inclusive contentFediverse integration for expanded reachWhy These Updates Matter:Instant engagement opportunities with your audienceMore creative freedom in visual storytellingImproved content sharing without sacrificing your messageBroader accessibility and potential SEO benefitsAccess to decentralized platforms for wider exposureDid you know? You can now receive real-time notifications when someone replies to your Threads posts, allowing for immediate engagement with your audience.Whether you're a seasoned Threads user or still on the fence, these new features offer compelling reasons to integrate this platform into your marketing mix.Learn how to leverage these tools to enhance your content strategy, boost engagement, and expand your reach.Are you ready to take your Threads game to the next level? Tune in now to discover how these API updates can transform your social media presence and help you connect with your audience in new, exciting ways.Remember, in the fast-paced world of social media, staying ahead of the curve is key. Don't miss out on these powerful new features that could give your brand the edge it needs!00:00 Introduction to New Meta Features00:35 Meta's New Threads API Features02:09 Webhook Notifications: Real-Time Engagement04:00 Enhanced Carousel Posts for Visual Storytelling04:55 Separate Links from Character Limits06:49 Accessibility Improvements: Alt Text and More08:08 Fediverse Integration: Expanding Your Reach09:30 Recap and Final Thoughts10:50 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Threads #MetaUpdate #MetaUpdate #ThreadsUpdate #DigitalMarketing #BusinessStrategy #StoryTelling #Marketing #Engagement $contentstrategy #socialmediaupdate #api #tools #socialmedia #quickcast #katiebrinkley #SEO Hosted on Acast. See acast.com/privacy for more information.

Oct 15, 2024 • 26min
Simplifying for Success: Scaling with an Abundant Mindset with Kami Guildner
Are you feeling disconnected from your business? You're not alone. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Kami Guildner, a renowned coach and consultant who helps entrepreneurs scale their businesses with an abundant approach.Discover how to:Reconnect with your entrepreneurial passionSimplify your business for greater successBuild a supportive community that fuels your growthCreate a business model that aligns with your dream lifestyleDid you know? Effective entrepreneurship isn't about doing it all - it's about doing what truly matters.Key insights you'll gain:Why female entrepreneurs often struggle with burnoutThe power of pausing and reflecting on your business journeyHow to shift from a "do it all" mindset to a "do what matters" approachThe importance of dreaming big and setting audacious goalsWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.Ready to transform your entrepreneurial journey and create a business that truly lights you up? Tune in now and learn how to lead with your heart, simplify your strategies, and build a thriving community that supports your vision!Visit Kami Guildner's social media pages:Website: https://www.kamiguildner.com/Apple Podcast: https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277LinkedIn: https://www.linkedin.com/in/kamiguildner/Join us on Extraordinary Women Ignite using the link below.https://www.kamiguildner.com//igniteUse EWR code to get $200 discount in ticket price.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ignite #success #passion #businessmindset #simplifyyourbusiness #kamiguildner #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Oct 10, 2024 • 10min
Maximize Your #Instagram Reach: The Truth About #Video Editing
Ever wondered if editing your Instagram videos in third-party apps might be hurting your reach? I'm here to put that myth to rest once and for all. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the truth about Instagram's algorithm and video editing, straight from the source.What You'll Discover:The real impact of using third-party editing apps on your Instagram reachInstagram's official stance on video editing, as revealed by Adam MosseriThe one factor that actually affects your video performancePractical tips for creating high-quality, algorithm-friendly contentDid You Know?Instagram doesn't penalize videos edited outside the app, but there's a catch that could be sabotaging your reach without you realizing it.Key Takeaways for Content Creators:Why you can confidently use your favorite editing tools without fearThe surprising truth about watermarks and their impact on your content's performanceHow to ensure your videos get maximum exposure on InstagramStrategies for creating platform-specific content that resonates with your audienceAre you inadvertently limiting your Instagram reach? Learn how to navigate the platform's algorithm and create content that truly shines, regardless of where you edit it.Remember, in the world of social media, it's not about where you create your content, but how you present it to your audience.Tune in now to debunk this persistent myth and discover how to make Instagram's algorithm work for you, not against you!00:00 Introduction to Instagram Video Editing Myths00:32 Debunking the Myth: Third-Party Apps and Instagram Reach03:02 The Truth About Watermarks and Reach05:08 Practical Tips to Avoid Watermarks08:03 Final Takeaways and ConclusionResources"Adam Mosseri's Instagram Update - https://www.instagram.com/reel/DAbgNOaAFBW/?utm_source=ig_web_copy_linkLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramUpdate #AdamMosseri #MythBuster #Algorithm #InstagramNews #ContentCreators #KatieBrinkley #VideoEditingTools #InstagramReach #WatermarkFree #EngageAuthentically #InstagramContent #AITools #Videos #InAppVideoEditing Hosted on Acast. See acast.com/privacy for more information.