I’m thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process optimization, and nurturing tactics that work for any business, not just agencies.

In this episode, you’ll learn:

• How to turn leads into loyal clients: Discover why every lead sucks until nurtured and how to turn them into paying customers.
• The feed-and-fish email strategy: Learn how a simple, authentic email approach can drive hand-raising leads and boost conversions.
• Why reviews matter more than ever: Find out how an optimized review strategy can make your business the obvious choice.
• The power of nurturing your audience: Get actionable tips to create meaningful connections and foster long-term loyalty.
• Strategies for boosting monthly recurring revenue: Leverage proven systems to scale your business effortlessly.

Want to take your marketing game to new heights in 2025? Don’t forget to check out Mike and AJ’s free training at agencycoach.com/rockymountain. It’s a must-see for anyone looking to sharpen their strategy this year!

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00:00 Introduction to Rocky Mountain Marketing

01:46 Meet Today's Guests: Mike Schmidt and Anthony Rivera

03:27 The Evolution of Digital Marketing Agencies

05:52 Understanding Business Fundamentals

11:30 The Importance of Lead Generation and Nurturing

15:26 Effective Nurturing Strategies

17:45 Educating Your Audience

18:31 Nurturing Through Personal Stories

19:32 Making the Offer: Fish Strategy

19:50 The Power of Simple Follow-Ups

21:06 Connecting Email Strategies to Social Media

25:04 Importance of Reviews for Local Businesses

27:19 How to Consistently Get Reviews

29:31 Conclusion and Final Thoughts

Visit Mike Schmidt’s social media pages:

Website: https://agencycoach.com/about/

LinkedIn: https://www.linkedin.com/in/anchorwave

Instagram: https://www.instagram.com/mrmikeschmidt/

Visit Anthony “AJ” Rivera’s social media pages:

Website: https://agencycoach.com/about/

LinkedIn: https://www.linkedin.com/in/anthonyrivera

Instagram: https://www.instagram.com/ant1832/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#DigitalMarketing #AgencyGrowth #BusinessCoaching #MarketingStrategy #Entrepreneurship #ContentCreation #EmailMarketing #CustomerEngagement #OnlineReputation #LeadGeneration #DenverBusiness

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