Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

This week, I had the pleasure of speaking with Mara Whitener, a seasoned entrepreneur with over 20 years of experience in scaling and selling businesses. Mara is a true business operations expert who sees every company as a unique puzzle, and she’s dedicated to helping entrepreneurs unlock hidden potential, find untapped revenue, and build businesses that work for them—not the other way around.In this episode, we dive deep into the strategies Mara uses to help business owners scale without sacrificing their time or sanity. From uncovering "hidden money" to reverse-engineering your goals, Mara offers insights that are both practical and transformative. Her passion for simplifying operations and creating sustainable growth shines through every tip she shares.In this episode, you’ll learn:How to identify the "hidden money" sitting in your business.The first steps to scale without working more hours.Why focusing on what’s already working is the key to growth.How aligning your business with your life priorities can set you up for success.If you’re ready to scale your business, reduce overwhelm, and find more freedom, this episode is packed with actionable insights to help you get started.Don’t forget to grab your free success call with Mara before her 2024 calendar fills up! Visit whitenerprose.com to book your call today.00:00 Introduction to Hidden Money00:18 Welcome to Rocky Mountain Marketing00:49 Meet Today's Guest: Mira Whitener03:17 Mira's Journey and Expertise07:15 Scaling Your Business: First Steps20:48 Unlocking Hidden Money in Your Business27:49 Conclusion and Call to ActionStart getting sponsors for your podcast and make a difference in your business.http://www.sponsoryourpodcast.com/Mara’s FREE Success Call: https://calendly.com/whitenerpros/successcallVisit Mara Whitener’s social media pages:Website: https://whitenerpros.com/LinkedIn: https://www.linkedin.com/in/mara-whitener/Instagram: https://www.instagram.com/whitenerprofessionalservices/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businesscoach #hiddenmoney #businessstrategy #businesstransformation #marawhitener #porfessionalservices #successcall #discoverycall #scaling #growyourbusiness #revenue #businessstrategist  Hosted on Acast. See acast.com/privacy for more information.

If you've ever felt overwhelmed by the challenges of building a business, you're not alone—I’ve been there too. In this episode, I share my journey of building a successful social media business over the past 8 years. I open up about the strategies I’ve used to overcome uncertainty, embrace growth, and set meaningful goals that drive success. Tune in and let me share actionable insights that can help you on your entrepreneurial journey!In this episode, you will be able to:Master the art of building a successful social media business from scratch.Unveil the secrets to entrepreneurial growth and resilience during the pandemic.Unleash the power of hiring your first business coach to elevate your entrepreneurial journey.Craft foolproof strategies for achieving podcast production success.Unveil the roadmap to setting and achieving business goals for 2025.00:00 A Life-Changing Moment00:25 Introduction to Rocky Mountain Marketing QuickCast00:51 Celebrating Eight Years of Next Step Social01:31 The Journey Begins: Leaving Root Sports04:00 Building Next Step Social from Scratch05:07 Overcoming Challenges and Doubts07:41 The Turning Point: Pandemic and Growth09:52 The Power of Community and Support10:51 Final Takeaways and Looking Ahead13:20 Conclusion and Call to ActionStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#katiebrinkley #anniversary #mindset #businessgrowth #uncertainty #fear #mindset #podcast #marketingpodcast #digitalmarketing #podcaster #Quickcast #businessowner #entrepreneur #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

This week on Rocky Mountain Marketing, I’m joined by Wave Wyld, the “Queen of TikTok,” to explore how this platform has evolved far beyond short-form videos. Whether you’re new to TikTok or a seasoned user, you’ll leave this episode with actionable tips to grow your audience and business.What You’ll Learn in This EpisodeWhy TikTok’s photo carousels are a game-changer for storytelling and engagement.How live streaming on TikTok is gamified and monetized for creators.The value of TikTok Stories and Thoughts for staying top-of-mind.Tips for building community through DMs on TikTok.Creative ways to repurpose content across platforms.Wave’s two-photo carousel strategy that works wonders for podcasters.Don’t Miss OutWave Wyld’s TikTok Mastery membership is your ticket to TikTok success! Join now at wavewyld.com/tiktokmastery.00:00 Welcome to Rocky Mountain Marketing00:30 TikTok Trends and Updates with Wave Wild02:38 Wave Wild's Journey into Short Form Video04:04 Exploring TikTok Features and Strategies08:47 Monetizing and Gamifying TikTok Live10:34 The Power of TikTok Photo Carousels17:20 Introducing TikTok Notes and Thoughts23:33 Final Thoughts and Connecting with Wave Wild26:07 Conclusion and Call to ActionStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Wave Wyld’s social media pages:Website: https://www.wavewyld.com/LinkedIn: https://www.linkedin.com/in/wavewyld/Instagram: https://www.instagram.com/wavewyld/Tiktok: https://www.tiktok.com/@wavewyld Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTok #TikTokStrategy #PodcastStrategy #ContentCreation #EntrepreneurLife #DigitalMarketing #Trends #Strategies #BusinessOwners #SmallBusiness #CEO #WaveWyld #Stories #Thoughts #Carousel #TiktokUpdate Hosted on Acast. See acast.com/privacy for more information.

Are you ready for a game-changing revelation about Facebook that could transform the way you do business? Imagine if your personal profile could become a powerhouse for your brand's growth. It's not just a dream – it's happening now. Get ready to uncover the unexpected twist that Facebook has in store for entrepreneurs and business professionals. Brace yourself for a shift that could skyrocket your business presence on the platform. Key Points Covered:Introduction to Professional Mode: Professional Mode allows users to access business-like tools on their personal profiles, including Insights, monetization options, and ad capabilities.Benefits of Professional Mode: Offers audience and post insights—useful for those using Facebook for business purposes.Choosing Between Classic Mode and Professional Mode: Classic Mode is for users wanting a more private experience; public followers will be removed if this mode is selected. Professional Mode is ideal for those seeking public engagement, growth, and access to business tools.Why Keep a Business Page? Katie advises that although Professional Mode brings some business page features to personal profiles, maintaining a business page is still useful, especially for ads and building a credible business presence on social media.Facebook's Push for Professional Mode: Evaluate your Facebook use: Are you aiming to grow an audience or keep things personal? For those interested in maximizing reach and analytics, Professional Mode is a valuable switch.00:00 Introduction to Facebook Profile Changes01:31 Understanding Professional Mode02:43 Benefits of Professional Mode03:52 Classic Mode vs. Professional Mode04:35 Should You Turn On Professional Mode?06:31 Break and Special Announcement07:14 Final Thoughts and Recommendations08:45 Conclusion and Call to ActionCurious to learn more? Stay tuned for the eye-opening details that could revolutionize your Facebook marketing game.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@rockymountainmarketingpodcastInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Does this sound familiar? You've been told that the key to podcast success is having a large number of downloads. But let's face it, you're feeling the frustration of putting in the work, only to see minimal results and struggling to grow your audience. It's time to ditch the outdated advice and discover the real secret to podcast growth on a budget. In this episode, you will be able to:Maximize Your Impact: Starting a Podcast on a BudgetElevate Your Reach: Benefits of Live Streaming for BusinessesCatapult Your Audience: Growing Your Podcast AudienceHarness the Power: Amazon Influencer Program for PodcastersFoster Community Connection: Engaging with Your Podcast CommunityGet ready to unlock the proven strategies that will take your podcast engagement and audience to new heights without breaking the bank. Let's dive in and transform your podcasting journey for the better.Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/Visit Chris Stone's social media pages:Website: https://castahead.net/LinkedIn: https://www.linkedin.com/in/chrisstoneatl/Youtube: https://www.youtube.com/@castaheadLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastStrategy #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastingforBusiness #PodcastProducer #PostProduction #EntrepreneurLife #CastAhead #BusinessOwners #SmallBusiness #CEO #ChrisStone #Strategy #Marketing Hosted on Acast. See acast.com/privacy for more information.

I wanted to share an exciting story about one of my marketing clients. They run a podcast with a small but dedicated listener base, around 50 downloads per episode. Recently, through some strategic positioning and partnership building, they landed a $15,000 sponsorship deal! In this episode, you will be able to:Create irresistible podcast content that attracts sponsors and boosts revenue.Foster a dedicated podcast community that keeps coming back for more.Develop compelling sponsorship packages that captivate potential sponsors.Integrate sponsor values seamlessly into your podcast for authentic partnerships.Master the art of pitching podcast sponsorships with confidence and finesse.Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/The key moments in this episode are:00:00:00 - Understanding Sponsorship Value00:03:21 - Making Your Podcast Sponsorable00:04:17 - Creating Sponsorship Packages00:05:36 - Maintaining Creative Control00:06:40 - Reaching Out to Brands Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastsponsors #sponsorship #podcast #podcaststrategy #growth #businessstrategy #marketing #campaign #masterclass #podcastlaunch #monetizeyourpodcast #downloads #podcastanalytics #data #pitching #podmatch #getpaid #sidehustle Hosted on Acast. See acast.com/privacy for more information.

Did you know that your podcast show notes can be a powerful tool to drive more engagement and establish your authority in your niche? Crafting informative and valuable show notes can not only enhance your audience's experience but also build credibility as an expert in your field.In this episode, you will be able to:1. Uncover the secrets to launching a podcast that captivates your audience and boosts your business's visibility.2. Master the art of crafting compelling podcast show notes that keep your listeners engaged and coming back for more.3. Unleash the power of repurposing your podcast content to skyrocket your marketing efforts and expand your reach.4. Amplify your network by strategically leveraging guest appearances on popular podcasts.5. Learn to create irresistible call-to-actions that drive action and engagement from your podcast audience.00:00 Introduction and Key to More Downloads00:11 Welcome to Rocky Mountain Marketing00:42 Meet Today's Guest: Virginia Elder01:05 The Power of Podcasting02:33 Virginia's Journey into Financial Podcasting03:52 The Unique Connection of Podcasting06:13 Podcasting as a Marketing Tool06:55 Creating Unique Content and Finding Your Voice12:32 The CRAFT Framework for Podcast Success15:55 The Importance of Show Notes25:00 Final Thoughts and Call to Action30:55 Conclusion and FarewellLet's transform your podcast's reach and engagement with compelling show notes.Get your free show notes template here: https://podcastabundance.com/shownotestemplate/Visit Virginia Elder's social media pages:Website: https://reachingabundance.com/LinkedIn: https://www.linkedin.com/in/virginiaelder/Youtube: https://www.youtube.com/@ReachingAbundanceLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastMarketing #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastStrategy #PodcastProducer #PostProduction #EntrepreneurLife #FinancialServices #BusinessOwners #SmallBusiness #CEO #CRAFT #Strategy #Marketing Hosted on Acast. See acast.com/privacy for more information.

Have you ever found yourself wondering how some LinkedIn posts seem to effortlessly rack up hundreds of likes and comments? It's all about the engagement, and I've got the inside scoop on how you can boost your presence on this professional platform.In this episode, you will be able to:Enhance Your LinkedIn Engagement: Uncover effective strategies to boost your engagement on LinkedIn and stand out in your professional network.Optimize Your LinkedIn Profile: Learn the best tips and techniques to optimize your LinkedIn profile and make a lasting impression on potential connections and employers.Create Engaging Content for LinkedIn: Discover innovative content ideas that will captivate your audience and drive increased interaction on your LinkedIn posts.Crack the LinkedIn Algorithm: Master the techniques to understand and leverage the LinkedIn algorithm to amplify your reach and visibility on the platform.Measure Your LinkedIn Engagement Rate: Gain insights into effectively measuring your LinkedIn engagement rate and understand the impact of your activities on the platform.00:00 Introduction to LinkedIn Engagement02:17 Understanding LinkedIn's Algorithm03:40 Optimizing Your LinkedIn Profile05:16 Creating Engaging Content07:36 Consistency and Interaction08:46 Leveraging LinkedIn Features10:44 Building Authentic Connections13:38 Encouraging Engagement14:13 Conclusion and Weekly ChallengeLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinupdate #linkedinnews #engagement #community #algorithm #linkedinprofile #katiebrinkley #podcast #socialmedia #bubsinessgrowth #businesssuccess #mindset #data #smallbusiness #CEO #teamleader Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how some entrepreneurs seem to effortlessly secure high-profile speaking gigs? As a business owner, you know the immense power of networking face-to-face with your ideal customers. Yet traditional networking events only allow you to make a few meaningful connections at a time. In this episode, you will be able to:Craft an irresistible speaker one sheet that grabs attention and secures speaking opportunities.Uncover the best strategies for finding speaking opportunities in the post-COVID world and stand out from the competition.Master the art of leveraging public speaking to drive business growth and expand your influence.Network like a pro to effortlessly secure high-value speaking engagements and establish valuable connections.Navigate the journey from entrepreneur to sought-after speaker and unlock new avenues for success.00:00 Introduction to Public Speaking00:17 Welcome to Rocky Mountain Marketing00:53 Katie's Speaking Journey01:37 Introducing Aurora Gregory03:36 The Importance of Public Speaking04:54 Finding Speaking Opportunities07:44 Creating Your Speaker One Sheet19:57 Do's and Don'ts for New Speakers26:21 Final Thoughts and Resources28:15 Conclusion and Next StepsVisit Aurora Gregory’s' social media pages:Website: https://auroragregory.com/LinkedIn: https://www.linkedin.com/in/auroragregory/Create Your One Sheet Now: https://getpickedtospeak.com/checklist Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#speaking #publicspeaking #coach #speakonstage #auroragregory #katiebrinkley #speaker #businessstrategy #onesheet #pitch #summit #onlinesummit #presenter #entrepreneur #mindset #businesssuccess #growthmindset #ceo #smallbusinessowners #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you ready for a game-changing revelation about Instagram's latest updates? Well, hold onto your hats because there's something unexpected brewing in the social media world. It's not just about typical updates; it's about a whole new level of engagement and sales potential. In this episode, you will be able to:Master the Latest Instagram Updates for Businesses: Stay ahead of the competition with insider knowledge on Instagram's newest features tailored for businesses.Maximize Your Reach with Instagram's Carousel Posts: Learn how to captivate and engage your audience through the power of visually stunning and interactive carousel posts.Elevate Your Content with Instagram's In-App Text Overlay Feature: Unleash the potential of your posts with creative and attention-grabbing text overlays using Instagram's built-in features.Boost Engagement with Instagram Polls: Discover how to connect with your audience in a fun and interactive way, driving higher engagement and valuable insights.Step Up Your Sales Game: Selling Products Directly on Instagram: Unlock the secrets to effectively showcasing and selling your products directly on Instagram, turning followers into loyal customers.00:00 Introduction to Instagram's Evolution00:26 Welcome to Rocky Mountain Marketing00:52 Latest Instagram Updates Overview01:45 Instagram Feed Updates03:13 New In-App Text Overlay Feature04:14 Using Polls for Engagement05:30 Quick Break and Sponsor Message06:35 Streamlined Purchasing Process07:29 Broadcast Channels and Live Streaming10:34 Recap and Final Thoughts12:05 Challenge and Closing RemarksLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #metaupdate #instagramnews #katiebrinkley #socialmediaupdate #socialmedianews #contentcreators #entrepreneurs #realtors #realtolife #denverbusiness #ceo #ecommerce #serviceproviders #businesscoach #strategy #businessstrategy #podcast #businesspodcast #inappfeature #carousel #broadcastchannel Hosted on Acast. See acast.com/privacy for more information.