Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I’m joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you’re a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.In this episode, you’ll learn:Why relying on generic AI outputs doesn’t work: Discover how poorly crafted prompts lead to bland, unengaging content.How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.00:00 Introduction to Rocky Mountain Marketing00:30 The Problem with AI-Generated Content02:39 Introducing Mike Alton: AI Consultant04:17 Mike's Journey into AI09:30 The Importance of Brand Voice in AI10:40 Three Levels of Effective AI Prompting14:57 Utilizing AI Memory for Consistency21:20 Creating Custom Instructions for AI32:15 Conclusion and Final ThoughtsStop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!Visit Mike Allton's social media pages:Website: https://www.agorapulse.comLinkedIn: https://www.linkedin.com/in/mikealltonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIContentStrategy #AuthenticContentCreation #StopCopyPastingAI #HumanizedAI #DigitalMarketingTips #AIMarketingTools #BrandVoiceMatters #AIForMarketers #MarketingWithAI #ContentStrategy2025 #RelatableContent #SmartAIUsage #AIContentCreation #MarketingInnovation #FutureOfContent Hosted on Acast. See acast.com/privacy for more information.

What would you do if TikTok disappeared tomorrow? In this episode of Rocky Mountain Marketing, I unpack the looming TikTok ban and its potential impact on creators, businesses, and the social media landscape. With a January 19th deadline for ByteDance to sell TikTok’s U.S. operations or face a ban, this isn’t just a news headline—it’s a wake-up call for everyone relying on the platform.I share actionable strategies to prepare for a TikTok-less future, including diversifying your social media strategy, leveraging other platforms like Instagram and YouTube, and focusing on owned assets like email marketing. This episode is your guide to staying adaptable in an ever-changing digital world.In this episode, you’ll learn:Why TikTok is facing a potential ban: Data privacy, national security concerns, and how ByteDance is addressing them.How to diversify your social media strategy now: Start repurposing TikTok content for platforms like Instagram Reels and YouTube Shorts.Why building an email list is critical: Own your audience and reduce reliance on any single platform.The impact of TikTok’s powerful algorithm: Learn why its data collection has raised privacy red flags.How to stay ahead of platform changes: Adapt and evolve to ensure your content strategy remains effective, no matter the trends.Stay ahead of the TikTok changes—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to future-proof your social media game today!00:00 The Potential TikTok Ban: An Introduction00:42 Welcome to Rocky Mountain Marketing Quick Cast01:07 Understanding the TikTok Ban04:04 Why TikTok is Facing a Ban08:48 The Broader Implications and Elon Musk's Potential Involvement12:26 Adapting Your Strategy: Beyond TikTok13:25 Final Thoughts and Call to Action14:35 Conclusion and Listener EngagementThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTokBan #SocialMediaStrategy #TikTokMarketing #DigitalMarketingTips #ContentCreation #SocialMediaGrowth #EmailMarketingStrategy #InstagramReelsTips #YouTubeShorts #RepurposeContent #SocialMediaTips #AdaptAndThrive #MarketingStrategy2025 #SocialMediaChanges #TikTokAlternatives Hosted on Acast. See acast.com/privacy for more information.

Is AI just a buzzword, or is it the key to leveling up your marketing in 2025? In this episode of Rocky Mountain Marketing, I sit down with Kim Garst, an internationally recognized digital marketing strategist, to explore the transformative power of AI in business.We talk about why understanding AI is no longer optional and how tools like ChatGPT, Perplexity, and Claude can make your marketing more efficient and impactful. Kim shares her best practices for training AI to reflect your brand’s unique voice, ensuring authenticity and relevance in every piece of content.In this episode, you’ll learn:Why AI is essential for marketing success: Discover how to integrate AI into your workflow without losing your creative touch.The tools that take AI beyond ChatGPT: Learn about Perplexity and Claude for smarter, context-aware content creation.How to train AI to reflect your brand: Ensure your content feels personal and authentic by teaching AI your style and tone.The evolving role of AI in search: Why traditional SEO is changing and how to adapt for the future.How to use AI chatbots effectively: Engage your audience in real-time with tools that streamline communication and conversions.00:00 Welcome to Rocky Mountain Marketing00:30 The Rise of AI in 202401:53 Introducing Kim Garst: AI Pioneer03:20 The Importance of Embracing AI05:55 AI Tools for Success in 202515:45 The Future of AI and Digital Marketing29:55 Conclusion and Final ThoughtsIf you’ve been hesitant to embrace AI, this episode offers a roadmap to get started and stay ahead in the fast-changing marketing landscape.Visit Kim Garst’s social media pages:Website: http://kimgarst.com/LinkedIn: https://www.linkedin.com/in/kimgarstLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ArtificialIntelligence #DigitalMarketing #AIForBusiness #MarketingTools #AI2025 #Entrepreneurship #BusinessGrowth #MarketingStrategy #AIInnovation #SmallBusinessTips #DenverBusiness #KatieBrinkley #KimGarst #AI Hosted on Acast. See acast.com/privacy for more information.

How often have you thought, “I forgot to post today”? In today’s episode, I dive into why consistency is the secret sauce for social media growth. Posting regularly on platforms like Facebook can feel overwhelming, but I’m here to share two simple methods to stay consistent and reduce the stress of showing up online.From turning on Facebook Professional Mode to leveraging third-party tools like Agorapulse and MetraCool, I’ll walk you through actionable steps to simplify your content schedule. Whether you’re a seasoned entrepreneur or just getting started, these strategies will help you connect with your audience and grow your business.In this episode, you’ll learn:Why consistency builds trust and engagement: Showing up regularly reinforces your brand’s reliability and strengthens audience connections.How Facebook Professional Mode simplifies scheduling: Unlock powerful tools on your personal profile to plan and post effortlessly.Why third-party tools like Agorapulse save time: Draft, organize, and schedule posts to stay ahead without the daily scramble.How to tailor posts to your audience’s habits: Using analytics helps you post at peak times for maximum visibility and engagement.Why authenticity matters in social media: Personal, relatable posts foster genuine connections and meaningful conversations.If you’re ready to master consistency and grow your online presence, this episode is your game plan.Chapters:00:00 Introduction and Overview00:31 The Importance of Consistency in Social Media01:13 Leveraging Facebook Personal Profiles03:38 Scheduling Posts with Facebook Professional Mode05:19 Using Third-Party Tools for Scheduling07:02 Quick Break and Masterclass Announcement09:45 Final Tips and Encouragement11:32 Conclusion and Call to ActionThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaTips #FacebookMarketing #ContentCreation #SchedulingHacks #DigitalMarketingStrategy #FacebookEngagement #ContentConsistency #SmallBusinessGrowth #MarketingMadeSimple #EntrepreneurLife #Loomly #Agorapulse #Metricool #AItools Hosted on Acast. See acast.com/privacy for more information.

I’m thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process optimization, and nurturing tactics that work for any business, not just agencies.In this episode, you’ll learn:How to turn leads into loyal clients: Discover why every lead sucks until nurtured and how to turn them into paying customers.The feed-and-fish email strategy: Learn how a simple, authentic email approach can drive hand-raising leads and boost conversions.Why reviews matter more than ever: Find out how an optimized review strategy can make your business the obvious choice.The power of nurturing your audience: Get actionable tips to create meaningful connections and foster long-term loyalty.Strategies for boosting monthly recurring revenue: Leverage proven systems to scale your business effortlessly.Want to take your marketing game to new heights in 2025? Don’t forget to check out Mike and AJ’s free training at agencycoach.com/rockymountain. It’s a must-see for anyone looking to sharpen their strategy this year!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/skool.com/agencycoach00:00 Introduction to Rocky Mountain Marketing01:46 Meet Today's Guests: Mike Schmidt and Anthony Rivera03:27 The Evolution of Digital Marketing Agencies05:52 Understanding Business Fundamentals11:30 The Importance of Lead Generation and Nurturing15:26 Effective Nurturing Strategies17:45 Educating Your Audience18:31 Nurturing Through Personal Stories19:32 Making the Offer: Fish Strategy19:50 The Power of Simple Follow-Ups21:06 Connecting Email Strategies to Social Media25:04 Importance of Reviews for Local Businesses27:19 How to Consistently Get Reviews29:31 Conclusion and Final ThoughtsVisit Mike Schmidt’s social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anchorwaveInstagram: https://www.instagram.com/mrmikeschmidt/Visit Anthony “AJ” Rivera’s social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anthonyriveraInstagram: https://www.instagram.com/ant1832/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#DigitalMarketing #AgencyGrowth #BusinessCoaching #MarketingStrategy #Entrepreneurship #ContentCreation #EmailMarketing #CustomerEngagement #OnlineReputation #LeadGeneration #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

Is Zoom really the best tool for your podcast? In today’s quick cast, I’m diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it’s not! I’ll share why switching to Riverside transformed my podcasting process and how it can do the same for you.From delivering better audio and video quality to offering incredible features built for creators, Riverside is a game-changer for anyone serious about podcasting or creating content.In this episode, you’ll learn:How Riverside improves audio quality: Locally recorded, uncompressed audio ensures crystal-clear sound, no matter your internet connection.The power of 4K video for content repurposing: Stand out with professional-grade visuals perfect for YouTube, Instagram, and more.Why separate tracks make editing a breeze: Fix overlapping conversations or background noises without redoing the entire file.How Riverside simplifies production: Tools like producer mode and AI Magic Clips save time and boost efficiency.Why bad internet is no longer a problem: Riverside ensures a flawless final file, even during laggy connections.00:00 Introduction to Podcasting Tools00:42 Welcome to Rocky Mountain Marketing QuickCast01:16 The Importance of Quality in Podcasting01:48 Introducing Riverside: A Game Changer02:19 Why Riverside Beats Zoom: Audio Quality04:39 The Power of Video in Podcasting06:41 Monetizing Your Podcast07:19 Riverside's Creator-Friendly Features10:59 Recap and Final Thoughts on Riverside13:08 Conclusion and Call to ActionStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Let’s take your podcast to the next level!Check out Riverside and let me know your thoughts. DM me on Instagram or LinkedIn, and don’t forget to grab my free podcasting checklist at katiebrinkley.live/checklist.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastProduction #ContentCreation #DigitalMarketing #PodcastTips #RiversideFM #VideoMarketing #ContentRepurposing #SocialMediaMarketing #PodcastTools #AudioQuality Hosted on Acast. See acast.com/privacy for more information.

I can hardly believe it—this is our 350th episode! What started as a dream and a microphone in my basement during COVID has grown into an incredible journey of learning, growth, and community. And what better way to celebrate than by bringing together 8 extraordinary experts to share the strategies that have transformed their businesses and can do the same for yours in 2025?From refining your messaging to leveling up your brand and mastering short-form video, this episode is packed with actionable advice to help you start the new year stronger than ever. These tips will not only help you stand out in a crowded marketplace but will also keep you sane while scaling your business.So grab your notebook (or that fresh cup of coffee!) and get ready to take your marketing and business strategy to new heights.In This Episode, You’ll Learn:Why words are your most powerful tool (Alex Sanfilippo) – Discover how clear, impactful messaging can attract your ideal clients and grow your brand like never before.The secret to aligning your identity with your goals (Brie Seely) – Learn why an identity strategy is just as important as a business strategy and how this alignment fuels success.How less can actually be more (Joe Pulizzi) – Focus on fewer platforms and become the expert in your niche.Why speed and efficiency are critical for 2025 (A. Lee Judge) – Leverage AI and other tools to create high-quality content faster without compromising authenticity.The must-have strategy for short-form video (Kenya Kelly) – Get tips for building a viral-worthy plan and managing the engagement that comes with it.How to prioritize your business like your top-paying client (Jeff C.) – Carve out time to work on your business and watch your growth skyrocket.00:00 Introduction and Host Welcome00:51 Celebrating 350 Episodes02:20 Expert Tips for 202503:44 Alex Sanfilippo's Priceless Words06:59 Bree Seely on Identity Strategy08:54 Joe Polizzi's Focus Advice11:26 A. Lee Judge on Efficiency13:00 Kenya Kelly on Short Form Video15:37 Dave Jackson on Knowing Your Audience17:16 Rich Brooks on Branding19:50 Jeff C on Prioritizing Your Business22:48 Conclusion and Final ThoughtsStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators Hosted on Acast. See acast.com/privacy for more information.

Does social media feel like a hamster wheel you can’t escape? On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you’re stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.I’ll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let’s turn your social media from a time drain into a growth machine for your business.In this episode, you’ll learn how to:Develop a Winning Social Media Strategy: Learn how to create an effective social media plan that drives engagement and boosts your business presence online.Overcome Social Media Comparison: Discover how to break free from the comparison trap and focus on authentically connecting with your audience to achieve success on social media.Understand Your Social Media Audience: Uncover the secrets to understanding your audience's needs, behaviors, and preferences, allowing you to tailor your content for maximum impact.Choose the Right Social Media Platforms: Explore the best practices for selecting the ideal social media platforms that align with your business goals and resonate with your target audience.Measure Social Media Success Metrics: Master the art of tracking and analyzing key metrics to gauge the effectiveness of your social media efforts and make informed decisions for future growth.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction: Overcoming Social Media Overwhelm00:51 Welcome to Rocky Mountain Marketing QuickCast01:17 The Importance of a Social Media Strategy03:08 Defining Your Social Media Goals05:45 Understanding Your Audience09:47 Choosing the Right Platforms12:22 Building a Content Plan15:05 Measuring and Adjusting Your Strategy17:17 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram Hosted on Acast. See acast.com/privacy for more information.

This week, I’m joined by my friend and returning guest, Austin Armstrong, founder of Syllaby. If creating consistent video content feels overwhelming or if you’re curious about how AI can revolutionize your social media strategy, this episode is for you!We dive into:How to make short-form video work for your brand—even if you’re camera-shyThe game-changing tools and AI strategies transforming content creationHow to repurpose blogs, podcasts, and more into engaging video contentThe secrets to mastering algorithms and building a loyal audienceAustin shares how his tool, Syllaby, eliminates the barriers to creating impactful video content and explains his mission to help one million people make money online with video.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction to Rocky Mountain Marketing00:50 The Power of Video and AI02:13 Meet Austin Armstrong: Master of Vertical Video03:03 The Syllabi Tool: Revolutionizing Content Creation08:13 Deep Dive into Syllabi Features16:38 The Future of AI with Sora23:33 Upcoming Features and Innovations36:44 Conclusion and Final ThoughtsVisit Austin Armstrong’s social media pages:Website: https://syllaby.io/LinkedIn: https://www.linkedin.com/in/austinarmstrong90Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#aitools #Syllaby #facelessvideo #videomonetization #austinarmstrong #katiebrinkley #podcast #digitalmarketing #contentcreator #entrepreneur #businesspodcast #marketingpodcast #socialmedia #videomarketing #viralvideo #videostrategy #businessstrategy #ceo #smallbusinessowners #realtormom #realtorlife #denverrealtor #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

This week, I’m diving into one of my favorite topics—productivity. As entrepreneurs, we’re always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That’s why I’ve put together a list of some of my favorite productivity essentials.In this episode, you’ll learn:1. The productivity tools that help me stay focused.2. Tech gear every content creator should own.3. Must-read books for entrepreneurs and business owners.4. A few fun extras that make work a little more enjoyable.5. My Holiday gift recommendations so you can start 2025 on the right foot.00:00 Introduction and Holiday Wishlist00:26 Welcome to Rocky Mountain Marketing QuickCast01:36 Productivity Must-Haves05:52 Tech for Content Creators10:01 Must-Read Books for Entrepreneurs12:51 Fun Extras for Entrepreneurs14:38 Conclusion and Holiday WishesLoved this episode? Don’t forget to subscribe and share it with someone who’d enjoy these recommendations!Productivity Tools:1. Time Cube - https://amzn.to/3BugMDn2. Desk Threadmill - https://amzn.to/3BCJ12K3. Dwellspring App - https://dwellspring.io/mobile-app/Tools for Content Creators:1. Shure MV7 Microphone - https://amzn.to/3BQAWHD2. Shure Earbuds - https://amzn.to/3BQAWHD3. Logitech Webcams - https://amzn.to/3BQAWHD4. Phone Stand - https://amzn.to/3BvqC82My Favorite Books:1. Atomic Habits by James Clear - https://amzn.to/3VNcmy42. Traction by Gino Wickman - https://amzn.to/4iJHqsx3. The Social Shift by Katie Brinkley - https://a.co/d/9WupjUqEXTRAS!1. PodMatch - joinpodmatch.com/katie2. Hands-free Phone Holder - https://a.co/d/ffyHebSStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators Hosted on Acast. See acast.com/privacy for more information.