Have you ever found yourself chasing perfection, only to realize that imperfections often make something truly special? In this week's Rocky Mountain Marketing Quick Cast, I share a heartfelt story about baking my daughter's birthday cake and the valuable lesson of embracing flaws. I'll delve into how this lesson applies to business success, emphasizing the importance of authenticity in business growth and social media.Join me as I discuss the power of letting go of perfectionism, especially for entrepreneurs striving to deliver the perfect product, service, or marketing strategy. Learn how embracing customer feedback and showing your true self can build trust and create a deeper connection with your audience.Tune in for actionable tips on overcoming the paralysis of perfectionism, fostering a creative team culture, and leveraging your unique imperfections to stand out in the digital landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#perfection #imperfect #justdoit #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners Hosted on Acast. See acast.com/privacy for more information.

In a digital landscape where authenticity reigns supreme, video testimonials have emerged as a powerful tool for building trust and credibility. This episode of Rocky Mountain Marketing features Tracy Phillips, a video expert with over two decades of experience in documentary filmmaking and online marketing. Together, we explore the transformative impact of video testimonials on your business and brand.Why video testimonials matter now more than ever:- Authenticity in a world of AI-generated content- Building trust through real human experiences- Overcoming the limitations of written reviewsThe Art of Crafting Compelling Video TestimonialsTracy shares her expertise on creating impactful video testimonials that resonate with your audience:- The ideal length for maximum impact- Strategies for making participants comfortable on camera- The power of asking the right questionsOptimizing Your Video TestimonialsLearn how to leverage your video testimonials for maximum impact:- Strategic placement on your website- Incorporating testimonials into your social media strategy- Creating compilation reels for a powerful first impressionKey takeaways:1. The importance of making your clients the heroes of their stories2. How video testimonials can significantly increase website engagement3. Tips for overcoming common challenges in obtaining video testimonialsThis episode is packed with actionable advice for entrepreneurs and marketers looking to harness the power of video testimonials. Whether you're just starting out or looking to refine your existing strategy, Tracy's insights will help you create authentic, compelling content that resonates with your audience and drives results.Ready to revolutionize your marketing approach with video testimonials? Tune in now and discover how to build trust, credibility, and connection with your audience through the power of authentic video content!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Tracy Phillips' social media pages:Website: https://www.testimagical.com/Instagram: https://www.instagram.com/testimagical/Facebook: https://www.facebook.com/testimagical/LinkedIn: https://www.linkedin.com/in/tracy-phillips-538125b1/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#VideoTestimonials #CustomerTestimonials #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications #Testimagical #TracyPhillips Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing QuickCast, I share the latest update on Instagram carousel. The new Instagram carousel update allows up to 20 photos or videos in a single carousel post. I talked about the pros, cons, and best practices for leveraging this new feature, including tips on creative storytelling, engagement strategies, and content curation. Learn how to maximize your Instagram impact, keep your audience engaged, and navigate the challenges of this exciting update. Don't miss out on actionable advice to elevate your social media strategy!00:00 Introduction to Maximizing Instagram Impact00:39 Overview of Instagram's New Carousel Update01:41 Advantages of the 20-Frame Carousel04:27 Potential Downsides and Considerations06:05 Best Practices for Effective Carousel Posts09:32 Final Tips and Conclusion10:00 Closing Remarks and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #SocialMediaAnalysis #CarouselUpdate #InstagramUpdate #ContentCreation #ContentStrategy #Engagement #IncreaseReach #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications #CEO #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I discussed the importance of working smarter, not harder, in achieving business goals. Joined by guest Bri Seeley, a TEDx speaker and successful female entrepreneur, they delve into strategies for creating multiple revenue streams, especially for female entrepreneurs who are already overworking. They also talk about the significance of resetting business strategies and focusing on what's effective to propel business growth. Bri shares her experience of launching new revenue streams, the success of her mastermind program, and practical advice on identifying and implementing cost-effective business solutions. The episode emphasizes the need for a strategic approach in scaling a business and highlights real-life success stories from Brie's clients.00:00 Introduction to Smart Work for Female Entrepreneurs00:22 Welcome to Rocky Mountain Marketing00:52 The Importance of Multiple Revenue Streams01:52 Introducing Brie Seely: Changing the Game for Female Entrepreneurs02:37 Brie's Mastermind and Revenue Stream Strategies00:00 Working Smarter, Not Harder11:40 Celebrating Milestones and Achievements13:09 The Value of Paid vs. Free Offerings17:56 The Importance of Fresh Perspectives in Business21:59 Launching Multiple Revenue Streams26:44 Conclusion and Final ThoughtsLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Bri Seeley’s social media pages:Website: https://briseeley.com/Instagram: https://www.instagram.com/briseeley/Facebook: https://www.facebook.com/bri.seeleyLinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#briseeley #multipleincomestreams #businessgrowth #scalingyourbusiness #scaling #business #podcast #businesspodcast #entrepreneur #katiebrinkley #passiveincome #mastermind #capacity #paidproduct #freeproduct #sales #socialmediasales #incomegenerating #rockymountainmarketing Hosted on Acast. See acast.com/privacy for more information.

In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.Here’s what you’ll learn in this episode:- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.- How to establish your own KPI's through competitive benchmarking.- Key Instagram metrics crucial for competitor analysis, including followers, engagement, audience growth, publishing behavior, and top posts.- How to find and analyze direct, indirect, and emerging competitors.- Tools that can help you track competitors’ performance, such as Metricool and Sprout Social.- How to identify gaps in your content strategy by analyzing competitors' strengths and weaknesses.Join Katie as I share actionable tips to help you refine your Instagram strategy and stand out in a crowded market.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #SocialMediaAnalysis #CompetitorAnalysis #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications Hosted on Acast. See acast.com/privacy for more information.

In a world full of filters, how can you show up as your authentic self and build a community of brand followers? In this episode of Rocky Mountain Marketing, I spoke with Jeff Howell to discuss the importance of authenticity in branding. Jeff shares his insights on how to maintain brand integrity while infusing humanity into your brand, making it more relatable and engaging.Here's what you'll learn in this episode:The significance of brand integrity and the role of brand standards.How to create a real, authentic connection with your audience.Examples of brands like Wendy's and KFC that have successfully humanized their social media presence.Strategies for showing your brand's personality without compromising professionalism.The importance of embracing imperfections and being genuine in your content.Tips for assigning a face to your brand, whether it's the CEO, a marketing person, or any willing employee.How to balance personal and business content on social media.Join me and Jeff as we dive deep into the world of authentic branding and share actionable tips to help you connect with your audience on a deeper level.Visit Jeff Howelll’s social media pages:LinkedIn: https://www.linkedin.com/in/jeffhowell76/Instagram: https://www.tiktok.com/@jeffhowell76Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#tiktok #socialmediapresence #personalbranding #businessbranding #digitalmarketing #entrepreneurship #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness #jeffhowell Hosted on Acast. See acast.com/privacy for more information.

As we rapidly approach 2025, social media continues to evolve at an unprecedented pace. The landscape is shifting, and it's crucial for marketers to stay informed about where to focus their efforts. Today, let's delve into the latest industry report from Social Media Examiner to uncover which platforms are set to dominate and where your marketing strategies should be aimed.Here are some golden nuggets you'll get from this episode:Facebook remains important for all marketers, with opportunities for brand engagement and audience interaction.Instagram is a powerful platform for visual content and effective audience engagement.YouTube is becoming a top platform for organic growth and long-term engagement.LinkedIn is essential for B2B marketers to establish thought leadership and build professional relationships.Twitter is valuable for real-time engagement and customer service.TikTok is gaining traction, but its future is uncertain.00:00 Introduction: The Future of Social Media00:25 Welcome to Rocky Mountain Marketing QuickCast00:51 The Importance of Staying Updated02:39 Facebook: Still a Major Player04:26 Instagram: Visual Appeal and Engagement06:44 YouTube: The Power of Video Content10:15 LinkedIn: The B2B Powerhouse11:27 Twitter and TikTok: Mixed Sentiments13:49 Key Takeaways and Final Thoughts15:31 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaexamnier #facebook #facebookstrategy #instagram #instagramstrategy #linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Are you an entrepreneur torn between building your business brand and developing a personal brand? In this episode of Rocky Mountain Marketing, host Katie Brinkley dives deep into the importance of personal branding with Carlos Gill, a seasoned digital marketer and entrepreneur. Here's what you can expect to gain from this insightful episode:- The Power of Personal Branding: Learn why having a personal brand is crucial, even if you are focused on building your business brand.- Overcoming Imposter Syndrome: Discover how Carlos navigated the emotional challenges of personal branding, especially when transitioning back to the corporate world.- Real-World Applications: Hear how Carlos applied his marketing expertise to his own businesses, from an e-commerce mask company to a sneaker store, and the role personal branding played in their success.- Practical Tips for Entrepreneurs and Employees: Get actionable advice on how to build and integrate your personal brand, whether you're an entrepreneur or a corporate employee.- Engaging with Your Audience: Understand the importance of humanizing your brand and leveraging customer interactions to create compelling content.Join us for this engaging conversation and learn how to harness the power of personal branding to elevate your business and career. Don't miss out on Carlos's invaluable insights and practical tips that can help you navigate the complexities of personal and business branding.Visit Carlos Gil’s social media pages:LinkedIn: https://www.linkedin.com/in/carlosgilonline/Instagram: https://www.instagram.com/carlosgil83/?hl=enBook: The End of Marketing https://www.amazon.com/End-Marketing-Humanizing-Brand-Social/dp/0749497572Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #businessbranding #digitalmarketing #entrepreneurship #CarlosGill #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Imagine the power of crafting social media captions so compelling, so utterly irresistible, that your audience can't help but click through to your website, landing pages, or exclusive offers. In this week's Quickcast, let's go over the captivating journey of the nuances of platform-specific link placement strategies, empowering you to harness the full potential of your social media presence.Here's what you can expect to gain from this content-packed episode:Discover the art of crafting engaging Facebook posts that naturally encourage interaction and drive clicks to your links, without falling victim to the platform's penalties.Master the "link in bio" strategy on Instagram, leveraging the power of three strategic links to captivate your audience and provide a clear path to your most valuable offerings.Unlock the secrets of effective Twitter threads, ensuring your links are front and center for maximum visibility, driving retweets and engagement through the roof.Explore ninja tactics for optimizing LinkedIn posts, harnessing the platform's algorithm to boost engagement and click-through rates, positioning you as a thought leader in your industry.Learn creative ways to incorporate links on TikTok, driving traffic while maintaining an engaging and accessible presence, tapping into the platform's viral potential.I also shared invaluable tips on using URL shorteners to keep your links clean and trackable, creating visually appealing content with embedded links, and structuring captivating captions that entice your audience to take action, leaving them hungry for more."Imagine the impact on your business when every social media post becomes a powerful tool for driving traffic, nurturing leads, and fostering meaningful connections with your audience."So, what are you waiting for? Tune in to this episode and unlock the secrets to crafting social media captions that truly captivate, engage, and inspire action. Your audience is waiting, and your business deserves to thrive in the digital landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#facebook #facebookstrategy #instagram #instagramstrategy #linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

From his humble beginning as a gym owner to becoming content creation maven, Luis will take you behind the scenes of his remarkable journey. He will share the transformative power of committing to a daily or weekly content creation routine, and share invaluable insights on overcoming the mental hurdles that often hold us back.Here's what you can expect to gain from this content-packed episode:1. Mastering the Publishing Pyramid: Uncover the secret to understanding your resources and scaling your content efforts effectively, ensuring a sustainable and impactful approach.2. Maximizing Your Time Investment: Discover time-saving hacks and strategies that allow you to produce more content in less time, without sacrificing quality or authenticity.3. Real-World Success Stories: Gain inspiration from real-life examples of entrepreneurs and businesses that have leveraged the power of content repurposing to skyrocket their online presence and drive tangible results.Visit Luis Camejo’s social media pages:LinkedIn: https://www.linkedin.com/in/luisdacreates/Podcast: https://contentisprofit.com/Youtube: https://www.youtube.com/@contentisprofitLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#bizbros #businessstrategy #contentcreator #contentcreation #entrepreneurship #success #luiscamejo #katiebrinkley #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #Podcast #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.