What is Descript? And Why You Should Care with Jeff Sieh

Editing podcasts and videos can be a major time suck—but what if there was a way to streamline the entire process? This week on Rocky Mountain Marketing, I sit down with Jeff Sieh, content creator, live video producer, and Descript expert, to talk about how AI-powered editing is changing the game. Whether you're a podcaster, video creator, or business owner looking to repurpose content more efficiently, Descript can simplify your workflow and free up time for what really matters—growing your brand.

In this episode, you’ll learn:

• How AI-powered editing saves time and effort: Descript lets you edit audio and video just like a text document—no complicated software required.
• Why repurposing content is a game-changer: Stop the endless content hamster wheel and get more mileage out of what you create.
• How Descript’s AI tools make editing easier than ever: Features like automatic transcriptions, text-based editing, and AI-generated voices make content creation seamless.
• Why live video and podcasting still matter in an AI-driven world: AI can assist, but nothing replaces real, authentic connections with your audience.
• How small businesses can leverage AI tools for better marketing: From social media captions to show notes, AI helps streamline your workflow so you can focus on growing your brand.

00:00 Introduction to Today's Episode

01:06 Meet Jeff C: The Chief Beard

02:24 The Power of Live Shows and Repurposing Content

03:08 AI in Content Creation: Opportunities and Challenges

08:58 The Future of Social Media and AI

12:42 Descript: Revolutionizing Content Editing

14:29 Masterclass Announcement: Monetizing Your Podcast

15:12 Practical AI Tools for Content Creation

25:46 Jeff's Course on Descript

30:43 Conclusion and Final Thoughts

If you’re ready to work smarter, not harder with your content, subscribe to Rocky Mountain Marketing and check out Jeff’s Descript course for a hands-on tutorial!

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Visit Jeff Sieh's social media pages:

Descript Course: https://jeffsieh.com/descript101

LinkedIn: https://www.linkedin.com/in/jeffsieh

12 Must-Have Tools for Your Live Video & Podcast: https://jeffsieh.com/tools

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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