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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Latest episodes

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Sep 26, 2024 • 11min

How to Use the #LinkedIn #CatchUp Feature?

Are your LinkedIn connections gathering digital dust? Imagine if LinkedIn could gently nudge you to reconnect with old contacts, keeping your professional relationships fresh without the awkwardness. Well, that's exactly what we're exploring in today's Rocky Mountain Marketing Quickcast!In this action-packed episode, you'll discover:What the LinkedIn Catch Up feature is and how it worksWhy this tool is essential for maintaining a vibrant professional networkHow to activate and make the most of this featureStrategies for turning AI-suggested prompts into meaningful conversationsReady to supercharge your LinkedIn presence? This episode is packed with practical tips to help you leverage the Catch Up feature and build stronger, more meaningful professional relationships.Don't let valuable connections slip through the cracks. Tune in now and learn how to use LinkedIn's Catch Up feature to stay top-of-mind and open doors to new opportunities!Remember, in the world of professional networking, a simple "hello" can lead to incredible opportunities. Let's make every connection count!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #linkedinnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai Hosted on Acast. See acast.com/privacy for more information.
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Sep 24, 2024 • 30min

Effective #Leadership Strategies for #Entrepreneurs with Amanda HarNess

Are you struggling to lead your growing business effectively? In this eye-opening episode of Rocky Mountain Marketing, I sit down with Amanda HarNess, a coach and consultant specializing in the leadership first approach. We explore the crucial role of leadership in scaling your business and creating a thriving work environment.Discover how to:Foster a sense of purpose in your employeesAdapt your leadership style for remote and hybrid work environmentsAvoid common leadership pitfalls that hinder business growthImplement quick, impactful strategies to improve team dynamicsWhether you're leading a team of five or managing a large corporation, this episode will equip you with practical tools to enhance your leadership skills and propel your business forward.Ready to transform your leadership approach and take your business to new heights? Tune in now and learn how to create a thriving, purposeful work environment that drives success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:01:30 Meet Amanda Harness: Leadership First Approach Expert00:04:15 The Importance of Purpose in Employee Engagement00:08:30 Adapting Leadership for Remote Work Environments00:12:45 Common Leadership Mistakes and How to Avoid Them00:17:20 Quick Strategies for Effective Leadership00:21:00 Closing Thoughts and How to Connect with Amanda00:00:00 Purpose-Driven Leadership: The Key to Employee Engagement00:02:38 Introducing Amanda Harness: Leadership Coach and Consultant00:05:53 The Human Element in Leadership: Beyond Numbers00:07:34 Personality Tests in Leadership: Information Gathering Tools00:10:21 Creating Purpose-Driven Employees00:16:44 The Leadership First Approach: Solving People ProblemsVisit Amanda HarNess's social media pages:Website: https://businessexcelerated.com/ LinkedIn: https://www.linkedin.com/in/amanda-harness-business-exceleratedEmail: amanda@businessexcelerated.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.
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Sep 19, 2024 • 8min

What is LinkedIn's New AI Data Usage Policy?

Are you aware of the recent changes to LinkedIn's AI data usage policy? This update could significantly impact how your personal and professional information is used on the platform. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down what you need to know about LinkedIn's new approach to AI and data handling.Why This Matters to You:Your public posts and possibly even private messages could be used to train AI modelsThis policy is already in effect for most usersThe implications for business owners, marketers, and professionals are substantialKey Points We'll Cover:The specifics of LinkedIn's updated privacy policyHow this change compares to other social media platforms' policiesThe potential use of direct messages (DMs) in AI trainingSteps you can take to protect your privacyLong-term impacts on businesses and personal brandsDid you know? LinkedIn has introduced an opt-out option for AI training, but it's not widely known or utilized.As someone who considers LinkedIn my favorite social media platform, I'm here to guide you through these changes and help you make informed decisions about your online presence.Don't let your data be used without your knowledge or consent. Tune in now to understand how these changes affect you and learn what actions you can take to maintain control over your information on LinkedIn.Remember, social media was designed for human-to-human connections. Let's ensure we're using it that way! Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab #linkedinupdate #linkedinAI #socialmediaupdate #socialmedianews #AI #trainingAI #conversations #DM #privacy #security #optin #realestatepodcast #podcast #businesspodcast #AItechnology #KatieBrinkley #news #community #connections Hosted on Acast. See acast.com/privacy for more information.
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Sep 17, 2024 • 40min

What Makes a Good Studio for Live Streaming and Video Production? With Luria Petrucci

In this episode of Rocky Mountain Marketing, I sit down with video production expert Luria Petrucci to demystify the world of video tech and help you create a professional home studio setup. Luria, a Podcast Hall of Fame inductee with 18 years of experience, has helped industry giants like Amy Porterfield and Michael Hyatt build their video empires. Now, she's here to share her wisdom with you!In this eye-opening conversation, you'll discover:Why #video is crucial for building genuine #connections with your audienceThe three levels of video #production and which one is right for youSimple #lighting tricks to make you look like a pro on #cameraHow to choose the right software for your video needsThe power of a "set it and forget it" studio setupPlus, Luria reveals her game-changing course that simplifies the entire process of creating a home video studio. Whether you're a seasoned content creator or a camera-shy beginner, this episode will give you the confidence and tools to start leveraging video in your business. 00:00:00 - Introduction and Luria's background00:04:30 - The power of video in building connections00:09:15 - Simplifying video tech for beginners00:15:45 - Lighting tips for a professional look00:21:30 - Choosing the right video production software00:27:00 - Creating a "set it and forget it" studio setup00:32:15 - Overcoming camera shyness and fear00:37:45 - Luria's new course and final thoughtsReady to transform your video presence? Tune in now and learn how to create professional-looking videos that will captivate your audience and grow your business.Get Luria's Course: katiebrinkley.live/videoVisit Luria Petrucci’'s social media pages:Facebook: https://www.facebook.com/luriapersonal/ Youtube: https://www.youtube.com/livestreamingprosLinkedIn: https://www.linkedin.com/in/luriapetrucci/Instagram: https://www.instagram.com/luriapetrucciLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoproduction #livestreaming #facebooklive #youtubelive #youtubestrategy Hosted on Acast. See acast.com/privacy for more information.
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Sep 12, 2024 • 10min

Why You Should Start Using Captions AI?

Are you ready to take your video content to the next level? In this episode of Rocky Mountain Marketing Quickcast, I'm excited to share a game-changing tool that's making waves in the content creation world: Captions AI.As a long-time user who rediscovered this powerful app, I'm here to tell you why it's become an essential part of my content strategy. From its humble beginnings as an iPhone-only app to its current cross-platform availability, Captions AI has evolved into a must-have resource for content creators of all levels.In this quick, action-packed episode, you'll discover:How Captions AI simplifies video editing and captioningThe new features that make this tool stand out from the competitionWhy turning on your camera is crucial for connecting with your audienceHow to overcome common video creation challenges with AI assistanceWhether you're a seasoned content creator or just starting out, this episode will equip you with the knowledge to leverage Captions AI and elevate your video content game. Don't miss out on this opportunity to stay ahead in the fast-paced digital landscape.Ready to revolutionize your video content? Tune in now and discover how Captions AI can help you create engaging, professional-looking videos that resonate with your audience!00:00:00 Introduction to Rocky Mountain Marketing Quickcast00:00:30 Rediscovering Captions AI: A Powerful Video Editing Tool00:02:15 New Features and Cross-Platform Availability00:04:30 Benefits of Using Captions AI for Content Creation00:06:45 Overcoming Video Creation Challenges with AI Assistance00:08:30 The Importance of Turning On Your Camera00:10:15 Final Thoughts and Call to Action00:00:00 Introduction to Rocky Mountain Marketing Quickcast: Weekly Digital Marketing Tips00:00:51 Rediscovering Captions AI: A Powerful Video Editing Tool00:04:30 Exploring Captions AI's Advanced Features and Pricing Plans00:07:15 The Importance of Video Content and Overcoming Camera Shyness00:08:51 Closing Thoughts and Call-to-Action for Listeners Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoediting #contentcreation #captionsai #aitools #ai #socialmediapodcast #contentcreator #digitalmarketingpodcast #podcast #smallbusinessowners #ceo #eyecorrectiontool #newfeatures #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.
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Sep 10, 2024 • 29min

6 Money Mindset Traps Sabotaging Your Business Growth with Becky Clabaugh

Are you an entrepreneur who feels like you're constantly hitting a wall with your business growth? You're not alone. Many of us are unknowingly sabotaging our own success, especially when it comes to money.In this eye-opening episode, I sit down with Becky Clabaugh, a transformational coach with over 30 years of experience. Becky reveals the hidden barriers that keep entrepreneurs from reaching their full potential and shares powerful insights on how to overcome them.Here's what you'll discover in our conversation:The six "bugaboos" that secretly derail your financial successHow your childhood experiences shape your current money mindsetWhy regulating your nervous system is crucial for business growthPractical strategies to shift your relationship with moneyThe importance of community and connection in overcoming financial obstaclesWhether you're struggling with undercharging, overspending, or simply feeling stuck, this episode will give you the tools to break free from self-imposed limitations and create the thriving business you deserve.Don't let your subconscious hold you back any longer. Tune in now and start your journey towards financial empowerment and business success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:00:30 Meet Becky Clabaugh: Unlocking Entrepreneurial Success00:04:09 Understanding the Nervous System's Impact on Money Habits00:08:19 Exploring the Six Money Bugaboos00:22:46 Overcoming Money Bugaboos and Achieving Financial Sustainability Visit Becky Clabaugh's social media pages:Website: https://beckyclabaugh.com/LinkedIn: https://www.linkedin.com/in/beckyclabaugh/Instagram: https://www.instagram.com/becky_clabaugh_coaching/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#moneymindset #businessgrowth #moneymindsetcoach #moneypodcast #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #beckyclabaugh #business #katiebrinkley #marketing #denverbusiness Hosted on Acast. See acast.com/privacy for more information.
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Sep 5, 2024 • 13min

Is Your Marketing Strategy at Risk? New FTC Rules Explained.

Are you confident your social media strategies are on the right side of the law? The Federal Trade Commission (FTC) has just unveiled new regulations that could shake up your online presence. These rules target authenticity in social media, and non-compliance could result in serious penalties.In this episode of Rocky Mountain Marketing Quickcast, we're diving into these crucial FTC regulations and what they mean for your business online. As your go-to source for actionable advice in digital marketing, I'm here to break down:1. The specifics of the new FTC rules and why they matterHow these regulations impact reviews, endorsements, and influencer partnerships2. Practical steps to ensure your marketing strategies remain compliant3. The potential consequences of non-compliance (including hefty fines)4. Why embracing these changes can actually boost your brand's reputationDid you know that 93% of consumers say online reviews influence their purchasing decisions? With stakes this high, it's essential to understand how to navigate these new guidelines ethically and effectively.Whether you're a seasoned marketer or a business owner new to the digital landscape, this episode will equip you with the knowledge to adapt your strategies and stay ahead of the curve. Don't let these new regulations catch you off guard – tune in now to protect your business and build trust with your audience.00:00:00FTC's New Social Media Rules: What Marketers Need to Know00:01:56Understanding the Impact of FTC's New Guidelines on Digital Marketing00:04:15The Importance of Authentic Reviews and Consumer Trust in Digital Marketing00:06:30Influencer Marketing and Disclosure Requirements Under New FTC Rules00:08:20Practical Steps for Compliance with FTC's New Social Media Regulations00:10:30Embracing Transparency and Authenticity in Digital Marketing StrategiesLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ftcregulations #socialmediaethics #authenticity #influencermarketing #branding #podcast #entrepreneurlife #socialmediastrategy Hosted on Acast. See acast.com/privacy for more information.
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Sep 3, 2024 • 26min

Why Authentic Video Content Amplifies Your Influence with Joie Gharrity

Are you ready to revolutionize your influence and skyrocket your entrepreneurial success? Video podcasting might just be the game-changer you've been searching for.In this episode, I sit down with Joie Gharrity, a Hollywood veteran turned digital media mogul, to explore how video podcasting can transform your brand and amplify your reach. With over 20 years of experience in the entertainment industry, Joie shares her journey of building the Superstar Women Entrepreneurs network and reveals why video content is the secret sauce for modern entrepreneurs.Here's what you'll discover in this power-packed conversation:1. Why video podcasting outperforms other forms of content in building influence2. The importance of collaboration and community in growing your brand3. How to leverage your authentic self to create meaningful connections with your audience4. Strategies for repurposing your video content across multiple platforms5. The future of digital media and why now is the time to stake your claimWhether you're a seasoned business owner or just starting out, this episode will inspire you to step into the spotlight and harness the power of video podcasting. Don't miss out on this opportunity to learn from a true industry innovator.Ready to elevate your entrepreneurial game? Tune in now and discover how you can become the superstar of your niche!00:00:00 The Power of Video Podcasting for Influence00:00:41 Introducing Joey Garrity and Her Entrepreneurial Journey00:02:41 From Hollywood to Entrepreneurship: Joey's Inspiration00:05:30 Building a Media Empire for Entrepreneurs00:09:48 The Impact of Video Podcasting on Influence and Earning Power00:11:37 The Importance of Face Recognition in Building Influence00:16:34 Understanding Influence vs. Being an Influencer00:20:11 Future Plans and Industry Predictions00:22:48 Getting Started and Overcoming Technology Barriers00:23:35 Virtual Swag Bag and Closing ThoughtsVisit Joie Gharrity's social media pages:Website: https://joieg113.com/LinkedIn: https://www.linkedin.com/in/joiegharrity/Facebook: https://www.facebook.com/JoieG113/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videopodcast #videocontent #hollywood #networking #influencer #mindset #finance #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #joiegharrity #branding #katiebrinkley #marketing #superstar Hosted on Acast. See acast.com/privacy for more information.
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Aug 30, 2024 • 8min

What's the Best Social Media Tool For Your Business?

Are you a solopreneur or small business owner struggling to keep up with the demands of social media marketing? Feeling overwhelmed by the constant need to create content, analyze data, and stay ahead of the competition? This video is for you.We'll dive into the game-changing features of Metricool, a powerful social media management tool that can revolutionize your approach to social media marketing. With Metricool, you'll gain access to a suite of intuitive tools that streamline your workflow, save you time, and help you craft a strategic, data-driven social media presence.Here's what you can expect to learn from this episode:Seamless integration with Google Drive and Canva, allowing you to upload and schedule content effortlessly.Comprehensive analytics to track your performance, monitor competitors, and identify winning strategies.Scheduling capabilities that enable you to plan and publish content consistently across multiple platforms.Time-saving features that free up your schedule, so you can focus on running your business.Whether you're a seasoned entrepreneur or just starting out, this video will equip you with the tools and insights to leverage Metricool and take your social media marketing to new heights. Say goodbye to the overwhelm and hello to a streamlined, strategic approach that drives real results.00:00:22 The Power of Metricool in Social Media Management00:04:31 Strategic Social Media Posting with Less Frequency00:06:46 Call to Action for Audience EngagementLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Metricool #ContentCreation #Strategy #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners Hosted on Acast. See acast.com/privacy for more information.
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Aug 27, 2024 • 29min

How to Get Free Money with Austin Church

Tired of struggling to make ends meet as a freelancer or solopreneur? Discover the secrets to unlocking financial freedom and transforming your income potential.In this video, we sit down with Austin L. Church, author of "Free Money," to uncover powerful strategies for pricing your services confidently and sustainably. Whether you're a seasoned freelancer or just starting your entrepreneurial journey, you'll gain invaluable insights to break free from the cycle of undercharging and overworking.Here's what you can expect to learn from this insightful episode:Calculate your "survival rate" – the minimum hourly rate you need to avoid financial trouble and keep your business afloat.Determine your "dream rate" – the rate that allows you to thrive, not just survive, and achieve your financial goals.Shift from hourly billing to fixed-price projects to increase your earning potential and eliminate client pushback on rates.Position your pricing for maximum impact by anchoring it to the outcomes and value you deliver for clients.Overcome limiting beliefs around charging premium rates and confidently command the fees you deserve.With Austin's wealth of experience as an agency owner turned business coach, you'll gain a fresh perspective on pricing, mindset, and the path to sustainable success as a freelancer or solopreneur.Don't miss this opportunity to unlock your true earning potential and achieve the financial freedom you've been craving!00:00:00 Dreaming of Free Money00:02:50 Transition from Agency Owner to Business Coach00:06:29 Navigating Career Crossroads00:09:20 The Struggle of Balancing Work and Life as a Freelancer00:11:09 Recognizing and Addressing Burnout00:13:44 Impact of Pricing on Workload and Burnout00:14:20 Strategies for Sustainable Business Growth00:19:33 Setting Your Pricing Structure00:25:10 Impact of Free Money on Pricing Structures00:26:00 Building Confidence in Pricing00:27:12 Empowering Others Through a Process00:27:40 Connecting with the Author Visit Austin Church's social media pages:Website: https://www.austinlchurch.com/LinkedIn: https://www.linkedin.com/in/austinlchurchLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#freelancerpricing #solopreneur #income #financialfreedomforfreelancers #howtopricefreelanceservices, #freelanceratecalculator #valuebasedpricingforfreelancers #mindset #finance #businesspodcast #careerpodcast #selfworth #confidence #entrepreneur #ceo #smallbusinessowner #austinchurch #freemoney #katiebrinkley #digitalcreator #contentcreation Hosted on Acast. See acast.com/privacy for more information.

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