Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this insightful chat with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry, listeners discover the secrets to creating content that converts. Andy emphasizes the necessity for adaptive strategies in an evolving landscape, discussing the power of LinkedIn newsletters and the rising influence of AI on SEO. He reveals how original research can set brands apart and provides practical tips for leveraging AI in content creation and marketing. Tune in to learn how to future-proof your content strategy!

If you’re still posting like it’s 2024, you’re already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success.In this episode, I dive into the biggest social media trends backed by real data—not just opinions.In this episode, you’ll learn:Why Instagram engagement is down and how to fix itHow TikTok remains the best platform for organic reachWhy LinkedIn is now prioritizing short-form videoThe rise of YouTube Shorts and why you should be thereHow engagement has shifted to saves, shares, and DMsWant to grow faster on social media? Subscribe to Rocky Mountain Marketing for expert strategies and real-time updates!Join the Podmatch community today!joinpodmatch.com/katieLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #SocialMediaTrends #DigitalMarketing #InstagramGrowth #YouTubeShorts #LinkedInMarketing #TikTokForBusiness #DMMarketing #MarketingTrends2025 #ReelsStrategy #B2BMarketing #ShortFormVideo #AlgorithmUpdates #MarketingGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about writing a book but felt overwhelmed by the process? You’re not alone! Many entrepreneurs hesitate to take the leap, but in today’s digital landscape, publishing a book is one of the most powerful ways to establish authority, attract new opportunities, and grow your business.In this episode, I sit down with Matt Briel of Lulu and Tilt Publishing to talk about why now is the perfect time to write a book and how self-publishing can give you more control over your brand, revenue, and audience engagement.In this episode, you’ll learn:Why publishing a book positions you as an authority in your industry: A book isn’t just a product—it’s a credibility booster that sets you apart from competitors.How a book can become your best marketing tool: Books open doors to media features, speaking engagements, and new business opportunities.The benefits of selling your book directly to your audience: Self-publishing gives you control over your profits, branding, and reader connections.How writing a book helps refine your brand message: The process forces you to clarify your expertise, making you a stronger communicator.Why AI tools make writing easier than ever: From structuring your book to generating ideas, AI helps speed up the process while keeping your authentic voice.If you’ve been waiting for the right time to write your book, this is it! Subscribe to Rocky Mountain Marketing for more expert insights, and visit katiebrinkley.com to start building your brand today!Get Metricool today!katiebrinkley.live/coolJoin us in CEX this August 24-26, 2025https://cex.events/Visit Matt Briel's social media pages:Lulu Press Website:http://www.lulu.comTilt Publishing Website:https://www.thetilt.com/publishingLinkedIn: https://www.linkedin.com/in/matt-briel/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AuthorBranding #EntrepreneurSuccess #SelfPublishing #BookMarketing #MarketingStrategies #BusinessGrowthTips #PersonalBranding #ThoughtLeadership #ContentCreation #AIforWriters #BuildYourBrand #PublishingTips #OnlineMarketing #WriteYourBook #EntrepreneurMindset #MattBriel #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

This isn’t just about football—it’s a massive marketing event. And this year’s ads proved that brands winning in 2025 aren’t just running commercials—they’re running full-scale multi-platform campaigns.In this episode of Rocky Mountain Marketing, I break down how brands like OpenAI, Carl’s Jr., and Meta used influencer marketing, nostalgia, and strategic calls to action to get the most out of their investments—and how small businesses can apply the same tactics.In this episode, you’ll learn:Why marketing needs to start before launch day: The best brands build hype early, and you should too.How influencer marketing works (even without influencers): Your network is your best asset—use it to spread your message.The power of nostalgia in branding: People love familiarity, so reviving past content can spark engagement.How to make your marketing feel human: Don’t just list features—tell a compelling story that connects with your audience.The importance of a strong call to action: If you’re not giving your audience a reason to act, you’re losing business.Want to take your marketing to the next level? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start with Metricool today!katiebrinkley.live/coolLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SportsMarketing #MarketingStrategy #ContentMarketing #SocialMediaGrowth #InfluencerMarketing #BusinessGrowth #SmallBusinessMarketing #DigitalMarketing #BrandBuilding #MarketingTips #Entrepreneurship #MarketingForSmallBusiness #SEOForBrands #MarketingSuccess #SocialSelling Hosted on Acast. See acast.com/privacy for more information.

Success isn’t just about making money—it’s about building the right daily habits. In this episode, I sit down with David Meltzer, a top business coach and entrepreneur, to talk about the five daily practices that create exponential growth in both business and life.In this episode, you’ll learn:Why defining what you want each day keeps you on track: Setting clear, daily goals gives you direction and helps eliminate distractions.How the right people can accelerate your success: Finding mentors and collaborators who align with your vision creates faster results.Why small, consistent habits lead to exponential growth: Daily non-negotiables like health, learning, and relationships compound over time.How staying present improves decision-making and reduces stress: Focusing on the now keeps you from getting stuck in past regrets or future anxieties.The power of applying your "why" every day: Success follows when you remove barriers and align your actions with your purpose.Want to shift your mindset for success? Subscribe to Rocky Mountain Marketing for expert insights and strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Get Metricool today!katiebrinkley.live/coolFree Online CourseTHE ROAD TO REVENUE & HAPPINESShttps://free.dmeltzer.com/friday-training-1Visit David Meltzer's social media pages:Email: david@dmeltzer.comLinkedIn: https://www.linkedin.com/in/davidmeltzer2/Website: https://dmeltzer.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#EntrepreneurSuccess #DailyHabits #MindsetMatters #BusinessGrowth #DavidMeltzer #SuccessTips #PersonalDevelopment #EntrepreneurLife #BusinessMindset #LeadershipDevelopment #MarketingPodcast #GoalSetting #GrowthMindset #SuccessDriven #SelfImprovement Hosted on Acast. See acast.com/privacy for more information.

Facebook just dropped a bombshell update—starting February 19th, all Facebook Live videos older than 30 days will be permanently deleted. If you’ve been using Facebook Live to engage your audience, run trainings, or store valuable content, this means you could lose years’ worth of videos overnight.So, what does this mean for businesses, content creators, and marketers who have relied on live streaming? It’s time to pivot and protect your content.In this episode, you’ll learn:1. Why Meta is making this change and what it means for content creators: Facebook is shifting focus to short-form videos like Reels, changing how content gets prioritized.2. How to save your existing live videos before they disappear: Once deleted, they’re gone for good—download and back them up now.3. The best ways to repurpose your content for Reels, YouTube, and other platforms: Long-form videos can still thrive on YouTube, Instagram, and LinkedIn.4. Why this signals a shift in Facebook’s strategy and how you can stay ahead: Meta is prioritizing engagement, so creators must adapt their content strategy.Don’t wait until it’s too late! Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com to future-proof your social media strategy today!Turn your long form videos to short form videos! https://app.submagic.co/invite/DN1GwQEiLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookUpdate #SocialMediaMarketing #LiveStreaming #ContentStrategy #FacebookLive #DigitalMarketing #SocialMediaTrends #MetaChanges #MarketingTips #ContentRepurposing #YouTubeMarketing #ShortFormVideo #SocialMediaGrowth #BusinessMarketing #VideoMarketing Hosted on Acast. See acast.com/privacy for more information.

Struggling with social media reach? You’re not alone. Algorithm changes have made it harder than ever to get your content seen. But instead of fighting the system, what if you worked with it?In this solo episode of Rocky Mountain Marketing, I share practical, data-driven strategies to increase your content’s reach, engagement, and conversion. Whether you’re using Instagram, Facebook, or LinkedIn, these tips will help you get more visibility and drive real business growth.In this episode, you’ll learn:1. Why your content isn’t reaching enough people: The latest social media algorithm changes and how they affect your posts.2. The secret to shareable content: How to create posts that people actually want to save and send to friends.3. How to use Instagram Reels for maximum reach: The exact formula for short-form video success.4. SEO strategies for social media: How to optimize your profile and posts so more people discover you.5. Why engagement is everything: The simple steps to get more comments, shares, and conversations on your posts.Want to start reaching the right people and growing your brand? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #InstagramGrowth #SocialMediaTips #MarketingExpert #SocialSelling #BrandGrowth #OrganicReach #MarketingStrategy #SmallBusinessMarketing #MarketingHacks #EntrepreneurGrowth #OnlineVisibility #BusinessStrategy #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

How do you really know if your social media strategy is working? Likes and follower counts might look good, but they don’t drive real business growth. In this episode of Rocky Mountain Marketing, I break down the most important KPIs you should be tracking in 2025 to make your social media efforts actually pay off.Most businesses waste time chasing vanity metrics instead of focusing on what truly moves the needle—things like engagement, conversion rates, and audience behavior. If you’re ready to stop guessing and start making data-driven decisions, this episode is for you.In this episode, you’ll learn:Why engagement metrics are more important than likes: Shares, comments, and saves indicate real audience interest, not just passive scrolling.How response rates and customer service impact your brand: Fast, meaningful interactions boost trust and conversions.Why profile interactions and link clicks matter most: Your goal isn’t just views—it’s getting people to take action.The secret behind video completion rates: If people aren’t watching your content until the end, you need stronger hooks.How to track conversions and revenue from social media: Learn how to measure what actually drives sales and leads.Want to optimize your social media strategy for real growth? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and digital marketing solutions.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterSpeaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #MarketingKPIs #BusinessGrowth #DigitalMarketingTips #EngagementMatters #SocialMediaTrends #MarketingAnalytics #BrandGrowth #ContentMarketing #ConversionOptimization #SocialSelling #MarketingSuccess #DataDrivenMarketing #OnlineBranding #MarketingMetrics Hosted on Acast. See acast.com/privacy for more information.

Want to achieve streamlined team building and effective business scaling like never before? I've got the solution to help you achieve that result. If you're ready to fast-track your business for success by finding the perfect team to help you grow and scale, stay tuned. I'll be sharing the secrets to hiring offshore talent and building a high-performing team. Let's dive deep and uncover the strategies you need for success.This week, I spoke with Gina Suzanne, a visionary entrepreneur with an exceptional ability to delegate, even with ADHD. With a passion for building outstanding teams, Gina specializes in helping businesses find the perfect offshore talent, particularly from the Philippines. Through her own entrepreneurial journey, she has gained valuable insights into the challenges and benefits of hiring remote staff. Gina's approach revolves around strategically matching the unique skills and experiences of offshore employees with the evolving needs of businesses, ensuring effective growth and scaling. Her expertise has proven instrumental in transforming numerous businesses, establishing her as a sought-after expert in the realm of team building and offshore staffing.In this episode, you will be able to:Discover the power of hiring offshore employees for business growth.Uncover the unique benefits of hiring from the Philippines for your business expansion.Master the strategies for finding the right offshore team members to drive your business forward.Overcome the challenges in remote team management and ensure seamless operations.Learn effective tips for scaling your business with offshore staff for sustainable growth.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Gina Suzanne's social media pages:LinkedIn: https://www.linkedin.com/in/gina-suzanne/Website: https://structure2scale.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Entrepreneurship #BusinessGrowth #SmallBusinessTips #ScaleYourBusiness #SuccessMindset #SmartHiring #DelegateToElevate #VirtualAssistant #OutsourcingSuccess #TeamBuilding #WorkSmarterNotHarder #TimeManagement #ProductivityHacks #EntrepreneurLife #LeadershipTips Hosted on Acast. See acast.com/privacy for more information.

What if YOU were the influencer for your brand? In today’s episode, I’m breaking down why podcasting is the single most powerful tool for business owners looking to establish authority, build trust, and connect deeply with their audience. Whether you’re just starting or have been on the fence about launching your own show, this episode will clear up the biggest podcasting myths and give you a simple roadmap to get started. Plus, I’m sharing how podcasting has transformed my business and why I wish I had started sooner.In this episode, you'll learn:1. Why podcasting positions you as an authority: Hosting a podcast establishes you as the go-to expert in your industry, making your brand more recognizable and trusted.2. The biggest myths about podcasting—debunked! Think you need expensive gear or a ‘radio voice’? I’ll show you why that’s simply not true.3. How to use podcasting to generate leads effortlessly: Your podcast becomes a lead-generation machine by attracting an audience already interested in what you have to say.4. The three must-know steps to launching your podcast: Define your ‘why,’ choose your niche, and keep it simple—no overcomplicated setups needed.5. How podcasting creates business opportunities: From attracting sponsors to networking with industry leaders, your podcast can open doors you never imagined.00:00 Introduction: Rethinking Influencer Marketing00:27 The Power of Podcasting00:51 Getting Started with Your Podcast01:57 Why Podcasting is Essential for Business Owners03:04 Defining Your Podcast Strategy05:38 Debunking Podcasting Myths07:36 How Podcasting Grows Your Business08:39 Conclusion: Take the Leap into PodcastingPodcasting is one of the best ways to elevate your brand, and I’m here to help you make it happen. Ready to take the next step?Join my upcoming masterclass where I’ll show you how to land top-paying sponsors—grab your spot now at katiebrinkley.live/RMM.Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastMarketing #BusinessGrowth #InfluencerMarketing #PodcastTips #PersonalBranding #MarketingStrategy #EntrepreneurLife #SocialMediaMarketing #LeadGeneration #PodcastLaunch #AuthorityBuilding #ContentMarketing #MarketingTips #BrandStrategy #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.