Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

If you're feeling like you're creating content but hearing crickets, and if you feel like you're speaking to everyone but connecting with no one, then you are not alone! Are you tired of feeling like you're just yelling into the void, creating content that's not turning into sales? If you're ready to build a loyal tribe and turn your audience into raving fans, then this is exactly what you need. Let's uncover the strategies to build your first 1000 person tribe and make it the key to your long-term success.This week's special guest is Catharine O' Leary. Catharine O'Leary is a seasoned marketing strategist who has worked with renowned brands such as Apple and Pepsi. With her expertise, she now focuses on helping entrepreneurs attract their first 1000 true fans through smart lead magnets and scalable audience building strategies. Her deep understanding of the power of personal branding and storytelling in marketing, combined with her practical approach, makes her a valuable resource for small business owners looking to enhance their email marketing strategies and lead generation. Catharine's insights and tips will undoubtedly provide valuable guidance for anyone seeking to grow a loyal tribe and achieve long-term success in their business.In this episode, you will be able to:Master the art of building your first 1000 person tribe and watch your small business thrive.Uncover the power of using AI for audience building strategies and revolutionize your approach to marketing.Create irresistible lead magnets that entrepreneurs can't resist, and watch your leads soar.Transform your small business with email marketing strategies that pack a punch.Harness the strength of personal branding and storytelling to captivate your audience like never before.Sign Up with Metricool today!https://metricool.com/katieJoin CIA now. https://clientintelligenceagency.com/?affid=bffgVisit Catharine O’Leary's social media pages:Website: https://clientintelligenceagency.comLinkedIn: https://www.linkedin.com/company/catharineolearyconsultingEmail: catharine@catharineoleary.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PersonalBranding #BrandStrategy #EntrepreneurTips #VisibilityMatters #MarketingStrategy #BusinessGrowth #OnlinePresence #AuthenticBranding #AIinMarketing #FemaleEntrepreneurs #KatieBrinkley #CatharineOLeary Hosted on Acast. See acast.com/privacy for more information.

In this Quickcast, I’m walking you through what to do if your Facebook account gets hacked—or better yet, how to protect yourself before it happens. With a half-million users infected by a Vietnamese hacker group in 2023, it's more important than ever to tighten your digital security. Whether you’re dealing with a total lockout, impersonation, or just want to stay ahead of the curve, this episode has your back.What You’ll Learn:The first steps to take if your Facebook account is compromisedHow to recover access (even if a hacker changed your info)What to do if someone’s impersonating you on FacebookFacebook security settings you should update right nowThe best tools to manage passwords and prevent future attacksHow to Recover a Hacked Facebook Accounthttps://nextstepsocial.agency/facebookrecoveryLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookHacked #FacebookSecurity #SocialMediaTips #KatieBrinkley #RockyMountainMarketing #DigitalSafety #EntrepreneurSecurity #SocialMediaMarketing #OnlineBusinessTips #Quickcast Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I sit down with brand strategist Fabi Paolini to talk about how to attract the right clients—those “power buyers” who are ready to invest, take action, and value your expertise. If you're tired of people ghosting your offers or saying “maybe later,” it’s probably not your offer—it’s how you're messaging it. Fabi shares her Angle of Mastery framework that helps you stand out in a crowded market and speak directly to people who are already motivated to solve their problems.What You’ll Learn:The key difference between “thinkers” and “doers” in your audienceWhy pain marketing is outdated—and what to do insteadHow to position your offer as a need to haveThe concept of your “Angle of Mastery” and how to discover yoursFabi’s process for creating messages that magnetize your ideal clientsTimestamps:00:00 – Intro: Why you’re attracting the wrong people01:00 – What are power buyers?04:30 – Why pain marketing repels the right audience08:15 – Discovering your Angle of Mastery12:00 – A real-life transformation story17:45 – Messaging that creates urgency (without fake scarcity)24:00 – Need-to-have vs. nice-to-have: The content shift29:00 – Where to find Fabi + Final thoughtsSign Up with Metricool today!https://metricool.com/katie/Visit Fabi Paolini's social media pages:Website:https://www.fabipaolini.com/LinkedIn: https://www.linkedin.com/in/fabipaoliniUncovering How To Speak To Power Buyers Using Your Angle Of Mastery™️: readytoinvestclients.comBook your 15-min messaging session: brandmessagesession.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PowerBuyers #MessagingStrategy #AngleOfMastery #BrandMessaging #AuthenticMarketing #ClientAttraction #MarketingMindset #FabiPaolini #RockyMountainMarketing #KatieBrinkley #PodcastMarketing #MarketingTips #DigitalMarketing Hosted on Acast. See acast.com/privacy for more information.

Discover the surprising impact of Facebook's new Friends feed on your business strategy. It's not just about the algorithm changes, it's a whole new game. But how can you adapt and thrive in this evolving digital landscape? Get ready to unlock the secrets of using personal profiles for business exposure and discover the key to engaging with your audience in the age of agility. The unexpected twist in Facebook's strategy might just be the opportunity you need to skyrocket your business. Are you ready to embrace the change and elevate your digital marketing game? Stay tuned to find out how to navigate this new frontier and take your business to new heights. It's time to dive into the next level of Facebook strategy and unlock your business's full potential.In this episode, you will be able to:Understand how Facebook's new Friends feed impacts your business visibility and reach.Adapt your Facebook strategy to maximize business exposure and engagement.Leverage personal profiles to elevate your business presence and connect with your audience.Implement effective engagement strategies to navigate and succeed with Facebook's algorithm.Embrace agility in your digital marketing strategy to stay ahead in the ever-evolving online landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookStrategy #FriendsFeed #Engagement #Community #SocialMediaUpdate #SocialMediaNews #BusinessVisibility #DigitalMarketing #SocialMediaAlgorithm #Adaptability #KatieBrinkley #Algorithm Hosted on Acast. See acast.com/privacy for more information.

Feeling lost in the sea of content creation? Ever thought the key to scaling your business lies in just one conversation? Get ready to be surprised because the unexpected secret to growing your audience and business clarity might not be what you think. Stay tuned for a revelation that will change the way you approach content creation. It's time to unlock the power of authentic connection and educational impact. Are you ready to take your content game to the next level? Let's dive in and discover the unexpected path to real growth and engagement.In this episode, you will be able to:Master strategies for scaling your business and reaching new heights of success.Foster a thriving online community for creatives and amplify your impact.Conquer the fear of creating content and unleash your creative potential.Hone your writing skills to elevate the quality and impact of your content creation.Expand your audience by creating engaging and educational content that resonates with your community.The key moments in this episode are:00:00:00 - Feeling Stuck and Overcoming Challenges00:02:06 - Overcoming Self-Doubt and Embracing Change00:08:04 - Finding Meaning and Motivation00:11:30 - Pursuing Purpose and Attracting Clients00:12:51 - Building Relationships with Brands on Social Media00:14:41 - Authentic Growth and Profitable Partnerships00:19:01 - The Power of Questions Over Answers00:19:41 - Reciprocity in Content Creation00:23:02 - Developing Essential Skills for Content Creation00:25:16 - The Power of Writing and Content Creation00:26:07 - Making Content with Purpose00:27:39 - Embracing the Educator Mindset00:27:55 - Finding Clarity through Passionate Conversations00:28:22 - Connecting with Chris DoeSign Up with Metricool today!https://metricool.com/katie/Visit Chris Do's social media pages:Website: https://www.thefutur.com/LinkedIn: https://https://www.linkedin.com/in/thechrisdo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#BrandStrategy #MarketingTips #ChrisDo #BusinessGrowth #BrandingExpert #ContentMarketing #MarketingStrategy #DigitalMarketing #BrandBuilding #RockyMountainMarketing Hosted on Acast. See acast.com/privacy for more information.

Have you ever heard these myths about building client trust in business? Myth 1: Clients who question your pricing are just trying to negotiate. Myth 2: Clients who want to change your process are just seeking efficiency. Myth 3: Clients who demand endless revisions are just perfectionists. I'll share the truth about these myths and how to earn back client trust. Stay tuned for the game-changing strategy.In this episode, you will be able to: Establishing Client Trust: Learn the secrets to building strong, lasting relationships with your clients.  Recognizing Client Trust Issues: Discover the subtle signs that indicate a client may be lacking trust in your business.  Regaining Client Trust: Unlock the strategies to earn back your client's confidence and trust in your services.  Clear Expectations with Clients: Master the art of setting and communicating clear expectations to ensure project success.  Social Proof for Trust Building: Uncover the power of using social proof to boost trust and credibility with your clients. Ready to build stronger client relationships and earn back trust? Tune in to this week's episode of Rocky Mountain Marketing Quick Cast. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ClientTrust #BusinessGrowth #MarketingTips #EntrepreneurLife #ClientCommunication #DigitalMarketing #SmallBusinessOwner #BuildingTrust #ServiceBasedBusiness #CustomerRelationships Hosted on Acast. See acast.com/privacy for more information.

Unmute yourself and watch your business soar! Imagine if the key to unlocking success wasn't just a strategy or marketing hack, but simply learning how to unmute yourself. Rachel Druckenmiller, an award-winning keynote speaker, TEDx speaker, and singer-songwriter, shares powerful insights on breaking free from self-doubt and stepping into your full potential. But here's the unexpected twist: Rachel's journey to empowerment involves singing, vulnerability, and embracing imperfections. Discover how she overcame self-doubt, burned out, and found her voice to unlock new opportunities. If you're ready to stop playing small and start owning your voice, this is one conversation you don't want to miss. Rachel's story will inspire you to take bold, calculated risks and transform your business through authenticity and action. Tune in to discover the surprising link between vulnerability and leadership, and learn how to leverage your unique stories for personal branding. In this episode, you will be able to:Master the art of overcoming self-doubt as an entrepreneur can transform your business journey. Discover effective strategies to unmute your voice and stand out in the competitive world of business. Embrace vulnerability can have a profound impact on your leadership style and the way you connect with others in the business world. Learn how taking action can be the key to building confidence and achieving success as an entrepreneur. Learn the power of personal branding through sharing unique and compelling stories that resonate with your audience. Let's continue the conversation. What's one small, bold step you can take today to unmute yourself in your professional journey and lead with confidence?Visit Rachel Druckenmiller's social media pages:Website: https://www.racheldruckenmiller.com/LinkedIn: https://www.linkedin.com/in/rachelbdruckenmiller/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#UnmuteYourself #PersonalGrowth #Entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

If you’ve ever posted on LinkedIn and hoped the algorithm would do its magic, only to have your content disappear into the void, you’re not alone. But what if you could guarantee your insights landed directly in your audience’s inbox? That’s exactly what LinkedIn newsletters do.In this episode, I break down why LinkedIn newsletters are one of the most powerful tools for thought leaders and businesses. With LinkedIn rolling out new analytics, it’s now easier than ever to track your newsletter’s success, optimize engagement, and connect with your audience without fighting the algorithm.In this episode, you’ll learn:How LinkedIn newsletters help you bypass the algorithm: No more relying on post reach—your content goes straight to your subscribers.Why newsletters are a game-changer for thought leadership: Build authority, expand your reach, and stay top of mind with your audience.How to use LinkedIn’s new analytics for better engagement: Learn about open rates, email sends, and subscriber behavior.The best strategies for growing your newsletter audience: From optimizing subject lines to repurposing content across platforms.Why monetization is now possible with LinkedIn newsletters: Discover how to leverage sponsorships and paid promotions to create a new revenue stream.Ready to take control of your LinkedIn content strategy? Subscribe to Rocky Mountain Marketing and visit KatieBrinkley.com for expert insights on growing your brand and maximizing your reach.Checkout Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInMarketing #SocialMediaStrategy #LinkedInNewsletters #ContentMarketing #MarketingTips #LinkedInGrowth #DigitalMarketing #ThoughtLeadership #EmailMarketing #BusinessGrowth #BrandBuilding #MarketingExpert #SocialSelling #B2BMarketing #ContentStrategy Hosted on Acast. See acast.com/privacy for more information.

The digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach.In this episode, I sit down with Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, to discuss what’s working (and what’s not) in content marketing today. Robert has helped brands like NASA, Hilton, and Salesforce refine their content strategies, and now he’s sharing the insights you need to stand out.From shifting away from content “containers” to leveraging AI in a smart way, we cover everything businesses need to build a strategy that drives results. If your content isn’t performing the way you want, this episode is packed with valuable takeaways.In this episode, you’ll learn:Why businesses need to rethink their content strategy: Most brands still create content based on format first, rather than leading with a strong story.How AI is reshaping content creation and SEO: AI isn’t just about speed—it’s about creating smarter, more effective content that resonates with your audience.The role of original research in establishing authority: Data-backed content is a powerful tool for thought leadership and long-term SEO value.Why organic reach is declining and how to adapt: The days of easy traffic from Google and social media are fading—discover where to shift your focus.How to repurpose content for maximum impact: A single great idea can (and should) fuel multiple pieces of content across platforms.Want to create content that stands out? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and free tools to level up your content strategy today!Checkout Podmatch today!joinpodmatch.com/KatieVisit Robert Rose's social media pages:Website: https://seventhbear.com/This Old Marketing Podcast: https://www.thisoldmarketing.com/LinkedIn: https://www.linkedin.com/in/robrose/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #MarketingStrategy #DigitalMarketing #SEOTrends #ContentCreation #AIMarketing #SocialMediaGrowth #MarketingTips #ThoughtLeadership #MarketingSuccess #OnlineVisibility #LeadGeneration #MarketingForBusiness #ContentMarketingTrends #MarketingInnovation #RobertRose #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

Posting on social media isn’t just about showing up—it’s about showing up consistently. Yet, so many business owners and content creators struggle to keep up with a posting schedule that actually works. If you’ve ever felt overwhelmed trying to maintain your online presence, this episode is for you!In this episode, I’m breaking down why consistency matters, how algorithms favor creators who post regularly, and what simple strategies you can implement to keep growing—even when life gets busy.In this episode, you’ll learn:Why consistency beats perfection: You don’t need viral content to grow—just a steady, reliable presence.How algorithms reward consistency: Platforms like Instagram, LinkedIn, and TikTok prioritize creators who post regularly.The power of batch content creation: Planning ahead can help you post even when you're busy.Easy ways to repurpose content: Maximize every post by turning it into multiple pieces of content.How to build a sustainable social media schedule: Find a rhythm that works for your business and keeps you engaged without burnout.Struggling to stay consistent? Subscribe to Rocky Mountain Marketing for weekly strategies that help you grow online without the stress. Check out Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #ContentMarketing #StayConsistent #SocialGrowth #MarketingTips #SmallBizMarketing #OnlineBranding #InstagramMarketing #LinkedInTips #SocialSuccess #EntrepreneurTips #ContentCreation #MarketingForBeginners #DigitalMarketingTips #SocialMediaGrowth #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.