Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

If you’ve ever posted on LinkedIn and hoped the algorithm would do its magic, only to have your content disappear into the void, you’re not alone. But what if you could guarantee your insights landed directly in your audience’s inbox? That’s exactly what LinkedIn newsletters do.In this episode, I break down why LinkedIn newsletters are one of the most powerful tools for thought leaders and businesses. With LinkedIn rolling out new analytics, it’s now easier than ever to track your newsletter’s success, optimize engagement, and connect with your audience without fighting the algorithm.In this episode, you’ll learn:How LinkedIn newsletters help you bypass the algorithm: No more relying on post reach—your content goes straight to your subscribers.Why newsletters are a game-changer for thought leadership: Build authority, expand your reach, and stay top of mind with your audience.How to use LinkedIn’s new analytics for better engagement: Learn about open rates, email sends, and subscriber behavior.The best strategies for growing your newsletter audience: From optimizing subject lines to repurposing content across platforms.Why monetization is now possible with LinkedIn newsletters: Discover how to leverage sponsorships and paid promotions to create a new revenue stream.Ready to take control of your LinkedIn content strategy? Subscribe to Rocky Mountain Marketing and visit KatieBrinkley.com for expert insights on growing your brand and maximizing your reach.Checkout Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInMarketing #SocialMediaStrategy #LinkedInNewsletters #ContentMarketing #MarketingTips #LinkedInGrowth #DigitalMarketing #ThoughtLeadership #EmailMarketing #BusinessGrowth #BrandBuilding #MarketingExpert #SocialSelling #B2BMarketing #ContentStrategy Hosted on Acast. See acast.com/privacy for more information.

The digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach.In this episode, I sit down with Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, to discuss what’s working (and what’s not) in content marketing today. Robert has helped brands like NASA, Hilton, and Salesforce refine their content strategies, and now he’s sharing the insights you need to stand out.From shifting away from content “containers” to leveraging AI in a smart way, we cover everything businesses need to build a strategy that drives results. If your content isn’t performing the way you want, this episode is packed with valuable takeaways.In this episode, you’ll learn:Why businesses need to rethink their content strategy: Most brands still create content based on format first, rather than leading with a strong story.How AI is reshaping content creation and SEO: AI isn’t just about speed—it’s about creating smarter, more effective content that resonates with your audience.The role of original research in establishing authority: Data-backed content is a powerful tool for thought leadership and long-term SEO value.Why organic reach is declining and how to adapt: The days of easy traffic from Google and social media are fading—discover where to shift your focus.How to repurpose content for maximum impact: A single great idea can (and should) fuel multiple pieces of content across platforms.Want to create content that stands out? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and free tools to level up your content strategy today!Checkout Podmatch today!joinpodmatch.com/KatieVisit Robert Rose's social media pages:Website: https://seventhbear.com/This Old Marketing Podcast: https://www.thisoldmarketing.com/LinkedIn: https://www.linkedin.com/in/robrose/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #MarketingStrategy #DigitalMarketing #SEOTrends #ContentCreation #AIMarketing #SocialMediaGrowth #MarketingTips #ThoughtLeadership #MarketingSuccess #OnlineVisibility #LeadGeneration #MarketingForBusiness #ContentMarketingTrends #MarketingInnovation #RobertRose #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

Posting on social media isn’t just about showing up—it’s about showing up consistently. Yet, so many business owners and content creators struggle to keep up with a posting schedule that actually works. If you’ve ever felt overwhelmed trying to maintain your online presence, this episode is for you!In this episode, I’m breaking down why consistency matters, how algorithms favor creators who post regularly, and what simple strategies you can implement to keep growing—even when life gets busy.In this episode, you’ll learn:Why consistency beats perfection: You don’t need viral content to grow—just a steady, reliable presence.How algorithms reward consistency: Platforms like Instagram, LinkedIn, and TikTok prioritize creators who post regularly.The power of batch content creation: Planning ahead can help you post even when you're busy.Easy ways to repurpose content: Maximize every post by turning it into multiple pieces of content.How to build a sustainable social media schedule: Find a rhythm that works for your business and keeps you engaged without burnout.Struggling to stay consistent? Subscribe to Rocky Mountain Marketing for weekly strategies that help you grow online without the stress. Check out Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #ContentMarketing #StayConsistent #SocialGrowth #MarketingTips #SmallBizMarketing #OnlineBranding #InstagramMarketing #LinkedInTips #SocialSuccess #EntrepreneurTips #ContentCreation #MarketingForBeginners #DigitalMarketingTips #SocialMediaGrowth #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

In this insightful chat with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry, listeners discover the secrets to creating content that converts. Andy emphasizes the necessity for adaptive strategies in an evolving landscape, discussing the power of LinkedIn newsletters and the rising influence of AI on SEO. He reveals how original research can set brands apart and provides practical tips for leveraging AI in content creation and marketing. Tune in to learn how to future-proof your content strategy!

If you’re still posting like it’s 2024, you’re already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success.In this episode, I dive into the biggest social media trends backed by real data—not just opinions.In this episode, you’ll learn:Why Instagram engagement is down and how to fix itHow TikTok remains the best platform for organic reachWhy LinkedIn is now prioritizing short-form videoThe rise of YouTube Shorts and why you should be thereHow engagement has shifted to saves, shares, and DMsWant to grow faster on social media? Subscribe to Rocky Mountain Marketing for expert strategies and real-time updates!Join the Podmatch community today!joinpodmatch.com/katieLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #SocialMediaTrends #DigitalMarketing #InstagramGrowth #YouTubeShorts #LinkedInMarketing #TikTokForBusiness #DMMarketing #MarketingTrends2025 #ReelsStrategy #B2BMarketing #ShortFormVideo #AlgorithmUpdates #MarketingGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about writing a book but felt overwhelmed by the process? You’re not alone! Many entrepreneurs hesitate to take the leap, but in today’s digital landscape, publishing a book is one of the most powerful ways to establish authority, attract new opportunities, and grow your business.In this episode, I sit down with Matt Briel of Lulu and Tilt Publishing to talk about why now is the perfect time to write a book and how self-publishing can give you more control over your brand, revenue, and audience engagement.In this episode, you’ll learn:Why publishing a book positions you as an authority in your industry: A book isn’t just a product—it’s a credibility booster that sets you apart from competitors.How a book can become your best marketing tool: Books open doors to media features, speaking engagements, and new business opportunities.The benefits of selling your book directly to your audience: Self-publishing gives you control over your profits, branding, and reader connections.How writing a book helps refine your brand message: The process forces you to clarify your expertise, making you a stronger communicator.Why AI tools make writing easier than ever: From structuring your book to generating ideas, AI helps speed up the process while keeping your authentic voice.If you’ve been waiting for the right time to write your book, this is it! Subscribe to Rocky Mountain Marketing for more expert insights, and visit katiebrinkley.com to start building your brand today!Get Metricool today!katiebrinkley.live/coolJoin us in CEX this August 24-26, 2025https://cex.events/Visit Matt Briel's social media pages:Lulu Press Website:http://www.lulu.comTilt Publishing Website:https://www.thetilt.com/publishingLinkedIn: https://www.linkedin.com/in/matt-briel/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AuthorBranding #EntrepreneurSuccess #SelfPublishing #BookMarketing #MarketingStrategies #BusinessGrowthTips #PersonalBranding #ThoughtLeadership #ContentCreation #AIforWriters #BuildYourBrand #PublishingTips #OnlineMarketing #WriteYourBook #EntrepreneurMindset #MattBriel #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

This isn’t just about football—it’s a massive marketing event. And this year’s ads proved that brands winning in 2025 aren’t just running commercials—they’re running full-scale multi-platform campaigns.In this episode of Rocky Mountain Marketing, I break down how brands like OpenAI, Carl’s Jr., and Meta used influencer marketing, nostalgia, and strategic calls to action to get the most out of their investments—and how small businesses can apply the same tactics.In this episode, you’ll learn:Why marketing needs to start before launch day: The best brands build hype early, and you should too.How influencer marketing works (even without influencers): Your network is your best asset—use it to spread your message.The power of nostalgia in branding: People love familiarity, so reviving past content can spark engagement.How to make your marketing feel human: Don’t just list features—tell a compelling story that connects with your audience.The importance of a strong call to action: If you’re not giving your audience a reason to act, you’re losing business.Want to take your marketing to the next level? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start with Metricool today!katiebrinkley.live/coolLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SportsMarketing #MarketingStrategy #ContentMarketing #SocialMediaGrowth #InfluencerMarketing #BusinessGrowth #SmallBusinessMarketing #DigitalMarketing #BrandBuilding #MarketingTips #Entrepreneurship #MarketingForSmallBusiness #SEOForBrands #MarketingSuccess #SocialSelling Hosted on Acast. See acast.com/privacy for more information.

Success isn’t just about making money—it’s about building the right daily habits. In this episode, I sit down with David Meltzer, a top business coach and entrepreneur, to talk about the five daily practices that create exponential growth in both business and life.In this episode, you’ll learn:Why defining what you want each day keeps you on track: Setting clear, daily goals gives you direction and helps eliminate distractions.How the right people can accelerate your success: Finding mentors and collaborators who align with your vision creates faster results.Why small, consistent habits lead to exponential growth: Daily non-negotiables like health, learning, and relationships compound over time.How staying present improves decision-making and reduces stress: Focusing on the now keeps you from getting stuck in past regrets or future anxieties.The power of applying your "why" every day: Success follows when you remove barriers and align your actions with your purpose.Want to shift your mindset for success? Subscribe to Rocky Mountain Marketing for expert insights and strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Get Metricool today!katiebrinkley.live/coolFree Online CourseTHE ROAD TO REVENUE & HAPPINESShttps://free.dmeltzer.com/friday-training-1Visit David Meltzer's social media pages:Email: david@dmeltzer.comLinkedIn: https://www.linkedin.com/in/davidmeltzer2/Website: https://dmeltzer.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#EntrepreneurSuccess #DailyHabits #MindsetMatters #BusinessGrowth #DavidMeltzer #SuccessTips #PersonalDevelopment #EntrepreneurLife #BusinessMindset #LeadershipDevelopment #MarketingPodcast #GoalSetting #GrowthMindset #SuccessDriven #SelfImprovement Hosted on Acast. See acast.com/privacy for more information.

Facebook just dropped a bombshell update—starting February 19th, all Facebook Live videos older than 30 days will be permanently deleted. If you’ve been using Facebook Live to engage your audience, run trainings, or store valuable content, this means you could lose years’ worth of videos overnight.So, what does this mean for businesses, content creators, and marketers who have relied on live streaming? It’s time to pivot and protect your content.In this episode, you’ll learn:1. Why Meta is making this change and what it means for content creators: Facebook is shifting focus to short-form videos like Reels, changing how content gets prioritized.2. How to save your existing live videos before they disappear: Once deleted, they’re gone for good—download and back them up now.3. The best ways to repurpose your content for Reels, YouTube, and other platforms: Long-form videos can still thrive on YouTube, Instagram, and LinkedIn.4. Why this signals a shift in Facebook’s strategy and how you can stay ahead: Meta is prioritizing engagement, so creators must adapt their content strategy.Don’t wait until it’s too late! Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com to future-proof your social media strategy today!Turn your long form videos to short form videos! https://app.submagic.co/invite/DN1GwQEiLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookUpdate #SocialMediaMarketing #LiveStreaming #ContentStrategy #FacebookLive #DigitalMarketing #SocialMediaTrends #MetaChanges #MarketingTips #ContentRepurposing #YouTubeMarketing #ShortFormVideo #SocialMediaGrowth #BusinessMarketing #VideoMarketing Hosted on Acast. See acast.com/privacy for more information.

Struggling with social media reach? You’re not alone. Algorithm changes have made it harder than ever to get your content seen. But instead of fighting the system, what if you worked with it?In this solo episode of Rocky Mountain Marketing, I share practical, data-driven strategies to increase your content’s reach, engagement, and conversion. Whether you’re using Instagram, Facebook, or LinkedIn, these tips will help you get more visibility and drive real business growth.In this episode, you’ll learn:1. Why your content isn’t reaching enough people: The latest social media algorithm changes and how they affect your posts.2. The secret to shareable content: How to create posts that people actually want to save and send to friends.3. How to use Instagram Reels for maximum reach: The exact formula for short-form video success.4. SEO strategies for social media: How to optimize your profile and posts so more people discover you.5. Why engagement is everything: The simple steps to get more comments, shares, and conversations on your posts.Want to start reaching the right people and growing your brand? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #InstagramGrowth #SocialMediaTips #MarketingExpert #SocialSelling #BrandGrowth #OrganicReach #MarketingStrategy #SmallBusinessMarketing #MarketingHacks #EntrepreneurGrowth #OnlineVisibility #BusinessStrategy #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.