How to Grow on Social Media in 2025 (Even with a Small Following)

Tired of posting every day and still seeing crickets? I get it. In this QuickCast episode of Rocky Mountain Marketing, I’m giving you five actionable, proven strategies to grow your social media—even if you’re starting from scratch. These aren’t hacks for vanity metrics. These are growth moves that build visibility, connection, and actual engagement.

Key Takeaways:

• Why 5–7 second short videos are your best growth tool
• How shouting out creators can increase your reach (for free)
• The bio tweak that makes followers stick around
• Why being “for everyone” actually hurts your brand
• How to collaborate your way to more visibility

Timestamps:

(00:00) Why your posts aren’t landing

(01:00) Tip #1: Ultra-short form video that drives replays

(03:00) Tip #2: Shout out top creators for organic reach

(04:00) Tip #3: Use a clear value statement in your bio

(05:00) Tip #4: Don’t be for everyone—find your lane

(07:00) Tip #5: Partner up to grow smarter, not harder

Want a content strategy that doesn’t rely on burning yourself out?

Book a 1:1 strategy intensive with me at Next Step Social and Podcasting and walk away with a plan you can actually stick to—and see results from.

Whether you’re a creator, coach, or business owner, I’ll help you turn your social presence into a system that drives real growth.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#SocialMediaTips #QuickCast #GrowOnSocial #InstagramGrowth #KatieBrinkley #RockyMountainMarketing

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