The digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach.

In this episode, I sit down with Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, to discuss what’s working (and what’s not) in content marketing today. Robert has helped brands like NASA, Hilton, and Salesforce refine their content strategies, and now he’s sharing the insights you need to stand out.

From shifting away from content “containers” to leveraging AI in a smart way, we cover everything businesses need to build a strategy that drives results. If your content isn’t performing the way you want, this episode is packed with valuable takeaways.

In this episode, you’ll learn:

• Why businesses need to rethink their content strategy: Most brands still create content based on format first, rather than leading with a strong story.
• How AI is reshaping content creation and SEO: AI isn’t just about speed—it’s about creating smarter, more effective content that resonates with your audience.
• The role of original research in establishing authority: Data-backed content is a powerful tool for thought leadership and long-term SEO value.
• Why organic reach is declining and how to adapt: The days of easy traffic from Google and social media are fading—discover where to shift your focus.
• How to repurpose content for maximum impact: A single great idea can (and should) fuel multiple pieces of content across platforms.

Want to create content that stands out? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and free tools to level up your content strategy today!

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Visit Robert Rose's social media pages:

Website: https://seventhbear.com/

This Old Marketing Podcast: https://www.thisoldmarketing.com/

LinkedIn: https://www.linkedin.com/in/robrose/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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