Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Are you feeling torn between the allure of personal branding and the demands of representing your company on LinkedIn? It's a delicate dance that many entrepreneurs and business owners struggle to master. Imagine the possibilities that await as you learn to harness the unique strengths of each platform, creating a symphony of online presence that resonates with your audience and propels your business to new heights.Here's what you can expect to gain from this insightful episode:Unlock the distinct roles of your personal profile and company page, understanding why a strategic blend of both is crucial for a comprehensive LinkedIn strategy.Craft a compelling personal brand that fosters genuine connections and trust, transforming your profile into a magnet for meaningful relationships and opportunities.Master the art of strategic content sharing on your company page, ensuring your brand updates, sales, and promotions captivate the right audience at the right time.Discover practical tips for optimizing your company page, from nailing your branding to leveraging LinkedIn's advertising capabilities for maximum impact.Learn from Katie's personal journey, as she candidly shares her experiences, mistakes, and the invaluable lessons that shaped her success on LinkedIn.So, what are you waiting for?Join me on this enlightening adventure, and get ready to elevate your LinkedIn game to new heights! The path to a harmonious balance between personal branding and company representation awaits.00:00 Introduction: Balancing LinkedIn Personal and Company Pages00:50 Understanding Your Personal LinkedIn Profile02:19 Exploring the LinkedIn Company Page03:47 Comparing Personal and Company Pages04:38 Effective LinkedIn Strategies for B2B Marketing07:02 Tips to Optimize Your LinkedIn Company Page09:38 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #linkedin #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Imagine being a fly on the wall as an unconventional entrepreneur bares his soul, sharing the pivotal moments that shattered his conventional notions of success. In this thought-provoking episode, Katie Brinkley, the dynamic host of Rocky Mountain Marketing, sits down with Pedro Jerez, a visionary who champions a radically different approach to building impactful brands.In this candid conversation, Pedro pulls back the curtain, sharing:The pivotal moment that shattered his conventional notions of success, propelling him into a downward spiral of identity crisis.The life-altering encounter that unveiled the path to authentic happiness, sparking an "inside-out" approach to personal growth and business innovation.Compelling data on the rising influence of women, millennials, and technology in shaping consumer preferences, demanding businesses operate with integrity.The art of "legendary leadership" – a level of leadership so profound that it transcends your physical presence and inspires others to embody your values.The transformative power of generosity – a mindset that unlocks abundance and fulfillment beyond your wildest dreams.00:00 Introduction to Rocky Mountain Marketing00:30 Meet Today's Guest: Pedro Jerez01:30 Pedro's Entrepreneurial Journey04:25 The Spiritual Game of Business06:59 The Importance of Mindset07:58 Creating Space for Something Better17:03 The Inside-Out Approach to Success32:02 The Role of Generosity in Business33:16 Conclusion and Call to ActionVisit Pedro Jerez’s social media pages:Website: https://www.businesswithintegrity.com/storyYoutube: https://www.youtube.com/@BusinessWithIntegrity-oi1zw/communityLinkedIn: https://www.linkedin.com/in/businesswithintegrity/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessstrategy #visionary #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

From pixel perfection to aspect ratio artistry, we'll delve into the nuances that separate lackluster Reels from those that command a viral presence. Brace yourself as we unravel the mysteries of:The Goldilocks Ratio: Discover the optimal dimensions for your Reels, ensuring they look flawless across all Instagram feeds, from the Reels tab to the home feed, and even in Stories.Cover Photo Charisma: Learn how to craft a captivating cover photo that entices viewers to hit play, seamlessly blending aesthetics with functionality.Centering the Spotlight: Master the art of positioning your visuals and text to avoid unsightly crops, ensuring your message shines through with crystal clarity.High-Definition Allure: Unravel the secrets to maintaining pristine visual quality, elevating your Reels to a level of professionalism that commands respect and engagement.Insider Tips and Tricks: From leveraging Live Photos to strategically placing captions, we'll share ninja-level hacks to keep your audience hooked from start to finish.Join us on this transformative journey and unlock the full potential of your Instagram Reel strategy, propelling your brand to newfound heights of visibility and engagement. Get ready to reel in the success you deserve!00:00 Introduction: Why Your Instagram Reels Aren't Working00:23 Welcome to Rocky Mountain Marketing QuickCast00:49 Deep Dive: Instagram Reels Strategy01:55 The Importance of Correct Reel Sizes05:39 Best Practices for Reel Covers07:13 Maintaining High Visual Quality08:16 Quick Break: AI Tools for Content Creation08:47 Back to Basics: Quality and Engagement10:48 Wrapping Up: Instagram Specs and Guidelines11:49 Conclusion: Stay Connected and Keep LearningLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #ReelsSize #InstagramReels #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #VoiceFramework #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

In this 300th episode of the Rocky Mountain Marketing podcast, I'm thrilled to share insights and strategies that have propelled the show's success over the past four incredible years.Prepare to be inspired as we revisit the top 10 most popular episodes (Acast), each packed with actionable advice and industry expertise. Top 1: Here's What You Need to Know About Google's New Policy https://youtu.be/ZZpCC3zcJPs?si=bLa4teNwm_GlCpagTop 2: How Authenticity Attracted My Biggest Fans Onlinehttps://youtu.be/WHvL62j-AiI?si=oKIL9_rIApVTjx4lTop 3: How To Increase Your Sales in 2024 with Aleasha Bahrhttps://youtu.be/dR-ha0FuasQ?si=YaH-x21NeoHRc8GETop 4: Take a Step Back and Do A Social Media Audithttps://youtu.be/eqO2XPlsCTI?si=HQnXI_zsEBHAfdgMTop 5: Connecting and Creating on LinkedIn with Judi Foxhttps://youtu.be/DQI0cboT8xo?si=O1YBwJLBvczk0OrQTop 6: Is Getting Meta Verified Worth It?https://youtu.be/rcIrKUyouPY?si=VMYn5UJjzzbuEtAsTop 7: Maximizing Your Social Media Presencehttps://youtu.be/lnrxCfgE4GE?si=HaQORiQu5MhKIslcTop 8: AI and Digital Landscape: Expert Tips from Social Media Marketing World 2024https://youtu.be/su-LLRtYu5wTop 9: Are You Meta Verified? The Perks of Having a Blue Checkmarkhttps://youtu.be/FCxdKIKI7SwTop 10: Are You Ready To Level Up Your Instagram SEO?https://youtu.be/umKHsKXKYXkSo, what are you waiting for? Join Katie on this unforgettable journey, and get ready to level up your marketing game with the wisdom and insights gleaned from 300 episodes of Rocky Mountain Marketing!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#top10 #podcast #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Ever wish you could clone yourself to handle all your content creation? Imagine having an AI tool that writes just like you, saving you time and effort. In this episode of Rocky Mountain Marketing Quickcast, we dive deep into the unique voice framework developed by Molly Mahoney. This framework is designed to make AI replicate your unique voice, transforming your content creation process.Key Takeaways:AI-Powered Content Creation: Discover how AI can model your unique voice, making your content creation faster and more efficient.Voice Framework Breakdown: Learn about the five components of the voice framework: Voice, Objective, Insights, Composition, and Examples, and how each plays a crucial role in teaching AI to write like you.Practical Application: Understand how to apply the voice framework to generate engaging and consistent content across various platforms, from social media posts to emails and ads.Productivity Tips: Enhance your focus and mental clarity with productivity drinks like Magic Mind, helping you stay sharp while creating content.Plus, we discuss Molly Mahoney's insights shared on Michael Stelzner's AI Explored Podcast, emphasizing the importance of leveraging AI to stay ahead in the competitive digital marketing landscape.Don't miss out on this opportunity to revolutionize your content creation process. Check out the AI Explored Podcast featuring Molly Mahoney and start leveraging the voice framework today.00:00 Introduction to AI in Content Creation00:32 Welcome to Rocky Mountain Marketing Quickcast00:43 The Power of AI: Real-World Examples01:50 Molly Mahoney's Voice Framework03:40 Breaking Down the Voice Framework11:30 Practical Applications of the Voice Framework13:21 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AI #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #VoiceFramework #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, Katie Brinkley is joined by Deirdre Tshein, co-founder of Capsho, to discuss the cutting-edge advancements in AI-powered content creation. Dive into a conversation about the revolutionary capabilities of Capsho Next Gen, a tool designed to transform long-form content into engaging marketing assets effortlessly. Discover how this AI technology can learn your unique tone of voice and streamline your content creation process, making it more efficient without sacrificing quality.Key Takeaways:AI-Powered Content Creation: Learn how Capsho Next Gen uses self-learning AI to generate content that mirrors your unique voice and style, eliminating the need for extensive manual edits.Efficiency Without Compromise: Understand the importance of balancing efficiency with quality in content creation, and how Capsho Next Gen achieves this balance.Revolutionary Features: Discover the new features of Capsho Next Gen, including the ability to create personas, generate various content types, and even build landing pages and lead magnets.Content Habit Challenge: Join the upcoming 21-day content habit challenge co-hosted by Capsho and Ecamm Live to enhance your content creation skills and consistency.Plus, we discussed the decision to rebuild Capsho from the ground up, the future of AI in content creation, and the exciting opportunities for entrepreneurs to leverage these advancements.Don't miss out on this opportunity to revolutionize your content creation process. Join the 21-day Content Habit Challenge at contenthabitchallenge.com or check out Capsho at capsho.com.00:00 Introduction and Opening Remarks00:14 Welcome to Rocky Mountain Marketing00:45 Introducing Deidre and CapShow03:35 The Evolution of CapShow07:46 CapShow Next Gen: Features and Benefits26:37 The 21-Day Content Habit Challenge31:45 Conclusion and Call to ActionVisit Deirdre Tshein’s social media pages:Website: https://deirdretshien.com/Instagram: https://www.instagram.com/deirdretshien/LinkedIn: https://www.linkedin.com/in/deirdretshien/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AI #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to grow your podcast and connect with your audience? Wish you had insider tips and strategies to elevate your show? This episode of Rocky Mountain Marketing is packed with game-changing insights from a recent podcast intensive. If you're ready to transform your podcasting journey, this episode is for you!Key Takeaways:1. Understanding Your Audience: Learn the importance of creating detailed listener personas to tailor your content effectively.2. Crafting Engaging Content: Explore different episode formats and structures, and understand the significance of a strong podcast hook and a content calendar.3. Growth Strategies: Discover effective techniques for podcast growth, including leveraging guest shares, optimizing for SEO, and tracking podcast metrics.4. Podcast Monetization: Explore various monetization strategies, from sponsorship strategies and ads to premium content and exclusive offerings.Plus, Katie announces the launch of a new podcast membership offering ongoing support, exclusive resources, and a community for podcasters. Members will have access to monthly webinars, Q&A sessions, and a library full of templates, guides, and courses. Stay ahead of social media trends, enhance your podcast production, and maintain podcast consistency with our marketing strategies.Don't miss out on this opportunity to enhance your podcasting journey. Join the waitlist for the podcast membership at KatieBrinkley.Live/Membership.00:00 Introduction: Transform Your Podcasting Journey00:38 Podcast Intensive Insights: Key Takeaways01:32 Understanding Your Audience: The Foundation of Growth03:08 Crafting Engaging Content: Tips and Strategies04:06 Growth Strategies: Expanding Your Reach05:45 Monetization: Turning Passion into Profit06:56 Exciting Announcement: Launching a Podcast Membership09:36 Conclusion: Keep Creating and InnovatingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I welcome back one of the most popular guests, Atiba De Souza. Known as the "video content Superman," Atiba shares his evolved strategies for creating impactful social media content. Dive into a conversation about the importance of understanding your audience, the power of pre-framing, and the three essential content buckets: Why, How, and What. Atiba also discusses his latest insights on using AI and video to enhance social media strategies, making this a must-listen for anyone looking to elevate their digital marketing game.One of the key takeaways from this episode is the introduction of the three essential content buckets: Why, How, and What. Atiba breaks down these buckets as follows:1. **Why Content**: This is the largest bucket, comprising about 70% of your content. It focuses on why certain things are important, sharing values, and connecting with your audience on a deeper level.2. **How Content**: This bucket demonstrates how you do something, offering insights into your processes and showcasing your expertise.3. **What Content**: Contrary to what many might think, this is not about what you do but rather asking if your audience would like your help with something, subtly leading them to engage with your services or products.Whether you're a seasoned marketer or just starting, the lessons in this episode are sure to provide valuable guidance on your journey to success.Visit Atiba de Souza’s social media pages:LinkedIn: https://www.linkedin.com/in/atibadesouzaWebsite: https://atibadesouza.com/Facebook: https://www.facebook.com/atibadesouza/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#video #aitool #podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

In the dynamic world of entrepreneurship, the mindset you bring to the table can be the difference between stagnation and remarkable success. As a business owner, it’s easy to fall into the trap of playing small—letting doubt, fear, and a lack of immediate results hold you back. But what happens when you start thinking big and playing big? The results can be transformative.Key Themes and TopicsPlaying Big vs. Playing SmallKatie reflects on her past experiences of self-limitation and encourages listeners to avoid thinking small.She stresses the significance of stepping out of one's comfort zone, taking calculated risks, and setting ambitious goals.Environmental InfluenceThe episode highlights the importance of surrounding oneself with positive influences and engaging in inspiring projects.Katie asks listeners to evaluate their environment and make necessary changes to foster growth and enthusiasm.Social Media StrategiesKatie emphasizes the role of consistent and authentic social media engagement in building a strong brand.She discusses the need for a strategic content calendar and the benefits of using dynamic content to attract and engage an audience.Investing in Personal DevelopmentContinuous personal and professional development is a recurring theme, with Katie sharing her experiences with coaches, masterminds, and workshops.The importance of learning and growing as an entrepreneur is underscored.Long-term Benefits of Playing BigThe episode concludes with a discussion on the long-term advantages of maintaining a bold and confident approach in business.Katie encourages resilience, patience, and perseverance in achieving business goals and enhancing overall well-being.00:00 Introduction to Quick Cast Episodes00:14 Reflecting on Confidence and Playing Small01:39 The Power of Thinking Big02:03 Sponsoring Events and Pushing Comfort Zones03:07 Launching a Podcast as a Bold Move03:59 Social Media Strategies for Playing Big05:25 Five Strategies to Start Playing Big06:31 Personal Development and Continuous Learning08:44 The Importance of Authenticity09:07 Incorporating Magic Mind into Your Routine09:52 Long-Term Benefits of Playing Big11:19 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab---------------------------------------------------------------------------------You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain----------------------------------------------------------------------------------#mindset #confidence #businessgrowth #socialmediagrowth #businesssuccess #howtobeasuccessfulbusinessowner #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

GET YOUR 75 HOOKS HERE: https://www.keenyakelly.com/75hooks/In this week's episode of Rocky Mountain Marketing, we're diving deep into the world of short form video content strategy with none other than Keenya Kelly. From TikTok marketing for business to vertical video marketing tips, we covered it all.In this episode, you will be able to:Master the art of creating thumb-stopping short-form video content that captivates your audience's attention.Uncover the secrets to leveraging TikTok as a powerful marketing tool for your business, reaching a younger and highly engaged audience.Discover the key techniques for crafting compelling vertical videos that stand out and drive higher engagement on social media platforms.Learn how to craft irresistible video hooks that instantly grab your audience's interest and keep them hooked throughout your content.Explore effective strategies for growing your email list through strategic and engaging social media tactics.The key moments in this episode are:          00:00:00 - Introduction to Rocky Mountain Marketing                  00:00:30 - Importance of Short Form Video                  00:03:40 - Creating Effective Short Form Video Content          00:07:31 - Moving Audience from Brand Awareness to Action          00:10:10 - Power of Hooks in Short Form Video          00:13:02 - Importance of Captions on TikTok          00:14:43 - Importance of Hashtags on TikTok          00:16:57 - YouTube Content Strategy          00:19:09 - Live Video Strategy          00:22:36 - Future of TikTok          00:26:08 - The Challenge of Stopping the Scroll          00:26:43 - Overcoming Resistance to Short Form Video          00:28:03 - Success Story: Dr. Mary Claire Haber          00:29:41 - Connect with Keenya Kelly       Visit Keenya Kelly social media pages:Website: https://www.keenyakelly.com/LinkedIn: https://www.linkedin.com/in/keenyakelly/Instagram: https://www.instagram.com/keenyakelly/Youtube: https://www.youtube.com/c/KeenyaKellyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.