Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this episode of Rocky Mountain Marketing, I’m excited to sit down with personal branding expert and podcast host, Brandon Birkmeyer. Brandon has worked with some of the biggest brands in the world like Coca-Cola and Apple, and today, he’s here to share his strategies for building a personal brand that stands out. We’ll dive into why creating a personal brand is crucial whether you're an entrepreneur or working in the corporate world, and how content creation—especially podcasting—can help you grow your influence.We’ll talk about overcoming the fear of putting yourself out there, tips for building authority and credibility, and why consistency is key when it comes to standing out in a crowded market. Brandon also shares insights from his new book Front and Center Leadership and gives practical advice on how to step into the spotlight with confidence. If you’ve ever wondered how to grow your personal brand, this episode is packed with actionable takeaways just for you!Ready to start building your personal brand and leading with confidence? Check out Brandon Birkmeyer’s new book Front and Center Leadership for more actionable insights. And if you enjoyed this episode, don’t forget to subscribe and leave a review!00:00 Welcome to Rocky Mountain Marketing00:30 Introducing Today's Guest: Brandon Birkmeyer01:19 The Importance of Personal Branding03:32 Overcoming Reluctance and Building Confidence05:44 The Power of Unique Expression07:51 Finding Your Differentiator15:24 Building Authority, Influence, and Credibility16:41 Alternative Content Creation Strategies23:21 Balancing Personal Brand and Business27:26 Conclusion and Final ThoughtsVisit Brandon Birkmeyer's social media pages:Website: https://www.brandsonbrands.com/Apple Podcast: https://podcasts.apple.com/podcast/id1462394344LinkedIn: https://www.linkedin.com/in/bbirkmeyer/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #brandsonbrands #standout #businessgrowth #mindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Ever wondered why Instagram won't let you see only posts from people you follow? It turns out, what we think we want isn't always what keeps us engaged. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm pulling back the curtain on Instagram's algorithm and revealing why a chronological, following-only feed isn't coming back anytime soon.What You'll Discover:The surprising reason Instagram won't return to a chronological feedHow TikTok's algorithm revolutionized social media content deliveryWhy seeing content from accounts you don't follow might actually keep you more engagedInstagram's chief Adam Mosseri's insights on user behavior and engagementKey Takeaways for Marketers and Business Owners:Why follower count is no longer the most important metricHow to create content that thrives in an algorithm-first worldThe types of posts Instagram's AI prioritizesTune in now to understand the shifting dynamics of Instagram's feed and how you can use this knowledge to elevate your social media marketing strategy!00:00 Introduction: Control Your Instagram Feed00:17 Welcome to Rocky Mountain Marketing Quick Cast00:39 The Reality of Instagram's Feed Algorithm01:38 Why Instagram Won't Bring Back the Chronological Feed04:38 The Influence of TikTok on Social Media Algorithms08:53 Implications for Business Owners and Marketers11:08 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagram #instagramnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai #marketers #businessowner Hosted on Acast. See acast.com/privacy for more information.

Are you feeling disconnected from your business? You're not alone. Even successful entrepreneurs can lose their spark. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Julie C. Butler, a branding and systems coach who rediscovered her passion after a major life change.Julie, an Amazon bestselling author and host of the "Build Your Beautiful Business" podcast, shares her journey of falling out of love with her business and how she reignited that flame. With over 15 years of experience, Julie offers invaluable insights for entrepreneurs at any stage.In this energizing conversation, you'll discover:How to recognize when you're losing passion for your businessStrategies for reconnecting with your entrepreneurial spiritThe power of allowing yourself to pivot and explore new directionsTips for creating an effective lead magnet that aligns with your evolving businessWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.00:00 Welcome to Rocky Mountain Marketing00:30 Introducing Today's Guest: Julie C Butler01:25 Julie's Journey: From Canada to Costa Rica and Back02:38 Rediscovering Passion in Business09:34 The Importance of Branding and Messaging17:53 Creating Effective Lead Magnets26:11 Conclusion and Ways to Connect with JulieVisit Julie C Butler's social media pages:Website: https://juliecbutler.com/Facebook: https://www.facebook.com/juliecbutlerxoInstagram: https://www.instagram.com/juliecbutlerxo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are your LinkedIn connections gathering digital dust? Imagine if LinkedIn could gently nudge you to reconnect with old contacts, keeping your professional relationships fresh without the awkwardness. Well, that's exactly what we're exploring in today's Rocky Mountain Marketing Quickcast!In this action-packed episode, you'll discover:What the LinkedIn Catch Up feature is and how it worksWhy this tool is essential for maintaining a vibrant professional networkHow to activate and make the most of this featureStrategies for turning AI-suggested prompts into meaningful conversationsReady to supercharge your LinkedIn presence? This episode is packed with practical tips to help you leverage the Catch Up feature and build stronger, more meaningful professional relationships.Don't let valuable connections slip through the cracks. Tune in now and learn how to use LinkedIn's Catch Up feature to stay top-of-mind and open doors to new opportunities!Remember, in the world of professional networking, a simple "hello" can lead to incredible opportunities. Let's make every connection count!00:00 Introduction: Reconnecting on LinkedIn00:27 Welcome to Rocky Mountain Marketing QuickCast00:54 LinkedIn's New Catch Up Feature01:36 How the Catch Up Feature Works05:32 Activating and Using the Catch Up Feature07:15 Quick Break: MetriCool Tool07:49 Tips for Effective LinkedIn Engagement09:59 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #linkedinnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to lead your growing business effectively? In this eye-opening episode of Rocky Mountain Marketing, I sit down with Amanda HarNess, a coach and consultant specializing in the leadership first approach. We explore the crucial role of leadership in scaling your business and creating a thriving work environment.Discover how to:Foster a sense of purpose in your employeesAdapt your leadership style for remote and hybrid work environmentsAvoid common leadership pitfalls that hinder business growthImplement quick, impactful strategies to improve team dynamicsWhether you're leading a team of five or managing a large corporation, this episode will equip you with practical tools to enhance your leadership skills and propel your business forward.Ready to transform your leadership approach and take your business to new heights? Tune in now and learn how to create a thriving, purposeful work environment that drives success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:01:30 Meet Amanda Harness: Leadership First Approach Expert00:04:15 The Importance of Purpose in Employee Engagement00:08:30 Adapting Leadership for Remote Work Environments00:12:45 Common Leadership Mistakes and How to Avoid Them00:17:20 Quick Strategies for Effective Leadership00:21:00 Closing Thoughts and How to Connect with Amanda00:00:00 Purpose-Driven Leadership: The Key to Employee Engagement00:02:38 Introducing Amanda Harness: Leadership Coach and Consultant00:05:53 The Human Element in Leadership: Beyond Numbers00:07:34 Personality Tests in Leadership: Information Gathering Tools00:10:21 Creating Purpose-Driven Employees00:16:44 The Leadership First Approach: Solving People ProblemsVisit Amanda HarNess's social media pages:Website: https://businessexcelerated.com/ LinkedIn: https://www.linkedin.com/in/amanda-harness-business-exceleratedEmail: amanda@businessexcelerated.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you aware of the recent changes to LinkedIn's AI data usage policy? This update could significantly impact how your personal and professional information is used on the platform. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down what you need to know about LinkedIn's new approach to AI and data handling.Why This Matters to You:Your public posts and possibly even private messages could be used to train AI modelsThis policy is already in effect for most usersThe implications for business owners, marketers, and professionals are substantialKey Points We'll Cover:The specifics of LinkedIn's updated privacy policyHow this change compares to other social media platforms' policiesThe potential use of direct messages (DMs) in AI trainingSteps you can take to protect your privacyLong-term impacts on businesses and personal brandsDid you know? LinkedIn has introduced an opt-out option for AI training, but it's not widely known or utilized.As someone who considers LinkedIn my favorite social media platform, I'm here to guide you through these changes and help you make informed decisions about your online presence.Don't let your data be used without your knowledge or consent. Tune in now to understand how these changes affect you and learn what actions you can take to maintain control over your information on LinkedIn.Remember, social media was designed for human-to-human connections. Let's ensure we're using it that way! 00:00 Introduction to LinkedIn's New AI Policy00:27 LinkedIn's AI Data Usage Policy Update00:52 Implications for LinkedIn Users02:39 Opting Out of AI Training03:02 Impact on Business and Personal Brands05:06 Privacy Concerns and Regional Differences05:49 The Future of AI on Social Media06:24 Staying Human in a Digital World07:23 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinupdate #linkedinAI #socialmediaupdate #socialmedianews #AI #trainingAI #conversations #DM #privacy #security #optin #realestatepodcast #podcast #businesspodcast #AItechnology #KatieBrinkley #news #community #connections Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I sit down with video production expert Luria Petrucci to demystify the world of video tech and help you create a professional home studio setup. Luria, a Podcast Hall of Fame inductee with 18 years of experience, has helped industry giants like Amy Porterfield and Michael Hyatt build their video empires. Now, she's here to share her wisdom with you!In this eye-opening conversation, you'll discover:Why #video is crucial for building genuine #connections with your audienceThe three levels of video #production and which one is right for youSimple #lighting tricks to make you look like a pro on #cameraHow to choose the right software for your video needsThe power of a "set it and forget it" studio setupPlus, Luria reveals her game-changing course that simplifies the entire process of creating a home video studio. Whether you're a seasoned content creator or a camera-shy beginner, this episode will give you the confidence and tools to start leveraging video in your business. 00:00:00 - Introduction and Luria's background00:04:30 - The power of video in building connections00:09:15 - Simplifying video tech for beginners00:15:45 - Lighting tips for a professional look00:21:30 - Choosing the right video production software00:27:00 - Creating a "set it and forget it" studio setup00:32:15 - Overcoming camera shyness and fear00:37:45 - Luria's new course and final thoughtsReady to transform your video presence? Tune in now and learn how to create professional-looking videos that will captivate your audience and grow your business.Get Luria's Course: katiebrinkley.live/videoVisit Luria Petrucci’'s social media pages:Facebook: https://www.facebook.com/luriapersonal/ Youtube: https://www.youtube.com/livestreamingprosLinkedIn: https://www.linkedin.com/in/luriapetrucci/Instagram: https://www.instagram.com/luriapetrucciLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoproduction #livestreaming #facebooklive #youtubelive #youtubestrategy Hosted on Acast. See acast.com/privacy for more information.

Are you ready to take your video content to the next level? In this episode of Rocky Mountain Marketing Quickcast, I'm excited to share a game-changing tool that's making waves in the content creation world: Captions AI.As a long-time user who rediscovered this powerful app, I'm here to tell you why it's become an essential part of my content strategy. From its humble beginnings as an iPhone-only app to its current cross-platform availability, Captions AI has evolved into a must-have resource for content creators of all levels.In this quick, action-packed episode, you'll discover:How Captions AI simplifies video editing and captioningThe new features that make this tool stand out from the competitionWhy turning on your camera is crucial for connecting with your audienceHow to overcome common video creation challenges with AI assistanceWhether you're a seasoned content creator or just starting out, this episode will equip you with the knowledge to leverage Captions AI and elevate your video content game. Don't miss out on this opportunity to stay ahead in the fast-paced digital landscape.Ready to revolutionize your video content? Tune in now and discover how Captions AI can help you create engaging, professional-looking videos that resonate with your audience!00:00:00 Introduction to Rocky Mountain Marketing Quickcast00:00:30 Rediscovering Captions AI: A Powerful Video Editing Tool00:02:15 New Features and Cross-Platform Availability00:04:30 Benefits of Using Captions AI for Content Creation00:06:45 Overcoming Video Creation Challenges with AI Assistance00:08:30 The Importance of Turning On Your Camera00:10:15 Final Thoughts and Call to Action00:00:00 Introduction to Rocky Mountain Marketing Quickcast: Weekly Digital Marketing Tips00:00:51 Rediscovering Captions AI: A Powerful Video Editing Tool00:04:30 Exploring Captions AI's Advanced Features and Pricing Plans00:07:15 The Importance of Video Content and Overcoming Camera Shyness00:08:51 Closing Thoughts and Call-to-Action for Listeners Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoediting #contentcreation #captionsai #aitools #ai #socialmediapodcast #contentcreator #digitalmarketingpodcast #podcast #smallbusinessowners #ceo #eyecorrectiontool #newfeatures #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Are you an entrepreneur who feels like you're constantly hitting a wall with your business growth? You're not alone. Many of us are unknowingly sabotaging our own success, especially when it comes to money.In this eye-opening episode, I sit down with Becky Clabaugh, a transformational coach with over 30 years of experience. Becky reveals the hidden barriers that keep entrepreneurs from reaching their full potential and shares powerful insights on how to overcome them.Here's what you'll discover in our conversation:The six "bugaboos" that secretly derail your financial successHow your childhood experiences shape your current money mindsetWhy regulating your nervous system is crucial for business growthPractical strategies to shift your relationship with moneyThe importance of community and connection in overcoming financial obstaclesWhether you're struggling with undercharging, overspending, or simply feeling stuck, this episode will give you the tools to break free from self-imposed limitations and create the thriving business you deserve.Don't let your subconscious hold you back any longer. Tune in now and start your journey towards financial empowerment and business success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:00:30 Meet Becky Clabaugh: Unlocking Entrepreneurial Success00:04:09 Understanding the Nervous System's Impact on Money Habits00:08:19 Exploring the Six Money Bugaboos00:22:46 Overcoming Money Bugaboos and Achieving Financial Sustainability Visit Becky Clabaugh's social media pages:Website: https://beckyclabaugh.com/LinkedIn: https://www.linkedin.com/in/beckyclabaugh/Instagram: https://www.instagram.com/becky_clabaugh_coaching/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#moneymindset #businessgrowth #moneymindsetcoach #moneypodcast #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #beckyclabaugh #business #katiebrinkley #marketing #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you confident your social media strategies are on the right side of the law? The Federal Trade Commission (FTC) has just unveiled new regulations that could shake up your online presence. These rules target authenticity in social media, and non-compliance could result in serious penalties.In this episode of Rocky Mountain Marketing Quickcast, we're diving into these crucial FTC regulations and what they mean for your business online. As your go-to source for actionable advice in digital marketing, I'm here to break down:1. The specifics of the new FTC rules and why they matterHow these regulations impact reviews, endorsements, and influencer partnerships2. Practical steps to ensure your marketing strategies remain compliant3. The potential consequences of non-compliance (including hefty fines)4. Why embracing these changes can actually boost your brand's reputationDid you know that 93% of consumers say online reviews influence their purchasing decisions? With stakes this high, it's essential to understand how to navigate these new guidelines ethically and effectively.Whether you're a seasoned marketer or a business owner new to the digital landscape, this episode will equip you with the knowledge to adapt your strategies and stay ahead of the curve. Don't let these new regulations catch you off guard – tune in now to protect your business and build trust with your audience.00:00:00FTC's New Social Media Rules: What Marketers Need to Know00:01:56Understanding the Impact of FTC's New Guidelines on Digital Marketing00:04:15The Importance of Authentic Reviews and Consumer Trust in Digital Marketing00:06:30Influencer Marketing and Disclosure Requirements Under New FTC Rules00:08:20Practical Steps for Compliance with FTC's New Social Media Regulations00:10:30Embracing Transparency and Authenticity in Digital Marketing StrategiesLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ftcregulations #socialmediaethics #authenticity #influencermarketing #branding #podcast #entrepreneurlife #socialmediastrategy Hosted on Acast. See acast.com/privacy for more information.