This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and maintaining a balanced number of stories to avoid overwhelming followers. I share my personal story of skiing to illustrate how Stories can create a deeper, more personal connection with the audience. Instagram stories is really an amazing platform where you can connect to your ideal clients on a more personal level and engage in the DMs to foster community and potentially unlock business opportunities.00:00 Unlocking the Power of Instagram Stories00:40 The Magic of Instagram Stories: A Personal Touch04:56 Maximizing Your Instagram Stories: Tips and Tricks08:09 Exclusive Digital Marketing Summit Invitation08:46 Creative Strategies for Engaging Instagram Stories10:14 Building Community Through Instagram Stories11:54 Wrapping Up: The Impact of Instagram Stories on MarketingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramstories #instagramforbusiness #brandawareness #socialmediastrategy #contentcreation #denverbusiness #katiebrinkley #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!Visit Steve Stewart’s social media pages:Website: https://stevestewart.me/Linkedin: https://www.linkedin.com/in/stevestewartme/Podcast Editor Academy: podcasteditoracademy.comNovo Bank: https://stevestewart.me/novoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?In this episode, you'll be able to learn:Importance and value of social media verificationPersonal experience of the host with verificationOverview of Meta's updated verification processBenefits of paid verification, including:Trust-building with followersProtection against impostersNew features for verified users:Quicker ad reviewsFaster customer support accessClickable links in reelsContent review for originalityDifferent verification colorsConsiderations for business owners regarding the cost and benefits of verificationSpeculation on the potential impact of enhanced features on user sign-upsDon't miss this insightful episode on the future of social media verification.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#bluecheckmark #meta #metaverification #digitalcreators Hosted on Acast. See acast.com/privacy for more information.

ARE YOU READY TO GROW YOUR AUDIENCE AND GET MORE CUSTOMERS USING PODCASTS AND SHOWS? https://www.growtheshowlive.com/katieIf you're feeling frustrated because your podcast isn't growing and you can't figure out why, then you are not alone! You might be putting in a lot of effort into promoting your show, but the audience just isn't growing as you hoped. It can be disheartening to see stagnant growth despite your best efforts. But what if I told you there's a different approach that could turn things around? Let's dive into some game-changing strategies to unlock the growth potential of your podcast and take it to new heights.My special guest is Kevin Chemidlin. Kevin is the host of "Grow the Show" podcast. He brings a wealth of experience and expertise in podcast growth and monetization. His journey from a side hustle podcaster to a full-time creator demonstrates his in-depth knowledge of the strategies essential for successful podcasting. With a background in software and a strong entrepreneurial drive, Kevin has effectively leveraged social media, transitioned from a traditional job to full-time podcasting, and emphasized the importance of a clear podcast premise for achieving remarkable success. Through his "Grow the Show" Podcast and engaging podcast content, Kevin continues to offer invaluable insights and practical guidance, empowering aspiring podcasters to enhance audience engagement and successfully monetize their podcasts.In this episode, you will be able to:Implementing Growth Strategies for Podcast ListenershipMaximizing Podcast Monetization through Audience EngagementCrafting a Clear Podcast Premise for SuccessAmplifying Podcast Reach with Social MediaNavigating the Transition to Full-Time PodcastingThe key moments in this episode are:00:00:00 - Introduction to Podcasting Revolution00:02:43 - Kevin's Journey from Side Hustle to Full-Time Podcaster00:09:31 - Learning to Grow and Monetize the Show00:10:02 - Key Strategies for Growing a Podcast00:12:08 - The Value of Podcast Downloads vs. Social Media Views00:13:15 - Engaging with Online Communities00:14:48 - Utilizing Social Media for Podcast Promotion00:16:23 - The Four Step Podcast Success Ladder00:17:48 - Understanding Growth Problems in Podcasting00:24:15 - Level one: Clear Unique Premise00:26:56 - Level two: Retention Over Growth00:29:51 - Consistency and Strategy00:30:37 - Growth Strategies00:34:50 - Podcast Guesting Strategy00:35:44 - Importance of Starting Small00:37:12 - Monetization Strategy00:39:50 - Importance of Audience Engagement00:42:46 - Strategy for Successful Podcasting Visit Kevin Chemidlin’s social media pages:Website: https://growtheshow.com/Linkedin: https://www.linkedin.com/in/kevinchemidlin/Instagram: https://www.instagram.com/kevinchemidlinFacebook Group: https://www.facebook.com/groups/growtheshowLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastcoach #podcaststrategy #growtheshow #monetization Hosted on Acast. See acast.com/privacy for more information.

If you're feeling overwhelmed by the pressure to constantly create engaging content, struggling to maintain consistency, and finding it hard to engage with your audience on social media, then you are not alone! The constant need to measure worth by likes, views, and engagement can lead to burnout, making it challenging to stay motivated and creative. Even Julia Roberts faces the same struggle with social media and content creation burnout, proving that it's a widespread issue among business owners and entrepreneurs.In this episode, you will be able to:1. Overcoming content creation burnout: Discover effective strategies to reignite your creativity and maintain a consistent flow of engaging content.2. Mastering social media consistency: Uncover the secrets to staying visible and relevant on social platforms, leading to increased engagement and brand awareness.3. Maximizing content schedulers: Learn how to streamline your content creation process and effortlessly schedule posts for maximum impact.4. Engaging with ideal clients: Unlock the key to connecting with your target audience on social media, fostering meaningful interactions and building a loyal community.5. Repurposing long form content: Explore innovative methods to transform your in-depth content into captivating social media posts, amplifying your reach and impact.The key moments in this episode are:00:00:09 - The Silent Struggle of Business Owners 00:02:12 - Content Creation Burnout Statistics 00:05:37 - Impact of Negative Comments 00:10:06 - Overcoming Content Burnout 00:12:56 - Consistency for Community Building With the right strategy, you can manage the ups and downs of content creation so you don't burn out, but also don't disappear from your audience's radar. What techniques do you use to sustain consistency while giving yourself needed breaks?Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Is Facebook advertising still worthwhile for small businesses in 2024? With all the algorithm changes and rising competition on the platform, you may be wondering if it's even possible to cut through the noise. Well, according to digital marketing expert Amanda Robinson, the answer is a resounding yes.Amanda has over a decade of hands-on experience helping small business owners succeed with Facebook ads. She says that while the platform has evolved, the fundamentals for ad success have stayed consistent. It all comes down to mastering four key pillars.In this episode, you will be able to:1. Master Facebook ads success strategies to skyrocket your business growth.2. Gain valuable insights from Meta lead trainer on maximizing ad performance.3. Overcome Apple privacy restrictions and stay ahead in advertising.4. Build highly effective Facebook ad campaigns to boost your business.5. Transition seamlessly from boosting posts to utilizing Ads Manager for better results.Amanda's in-depth understanding of the platform and her hands-on experience have positioned her as a go-to expert for navigating the complexities of Facebook ads. Her practical insights and genuine passion for empowering businesses to succeed in the digital age make her a valuable asset in the realm of targeted ad campaigns.Visit Amanda Robinson’s social media pages:Website: https://thedigitalgal.com/Linkedin: https://www.linkedin.com/in/amandarobinson1/Instagram: https://www.instagram.com/thedigitalgal/Facebook: https://www.facebook.com/thedigitalgal/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook Group: https://www.facebook.com/groups/socialprofitlab#facebookads #advertising #metabusinesssuite #paidads #organicgrowth Hosted on Acast. See acast.com/privacy for more information.

Discover the surprising impact of the TikTok ban on businesses and content creators. Uncover the unexpected legal challenges and the potential need for backup digital marketing strategies. What could this mean for your business and its digital presence? Stay tuned to find out the intriguing twist that could change the game for small business owners in digital marketing.In this episode, you will be able to:Discover the untapped potential of alternative platforms for content creation and marketing success.Explore the legal implications and potential challenges of banning social media apps to safeguard your digital marketing strategies.Enhance your digital security measures while navigating the free market considerations for a well-rounded approach to protecting your business.Learn the impact of the TikTok ban on businesses and unlock backup digital marketing strategies for a diversified approach to staying ahead.The key moments in this episode are:00:00:00 - TikTok Ban in the US 00:02:23 - Government's Push for Ban 00:04:01 - Privacy Concerns and Espionage 00:07:46 - Impact on Businesses and Content Creators 00:13:48 - Future Precedents and Backup Plans Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Uncover the surprising secret to business growth that's been hiding in plain sight all along. Discover how a friendly robot can transform the way you make decisions and skyrocket your business success. Join us as we delve into the unexpected power of AI with a seasoned expert who's breaking new ground in entrepreneurship.My special guest is Dawn Andrews. Dawn Andrews, CEO of Free Range Thinking, is a celebrated business strategist and leadership coach with a knack for propelling clients to global acclaim through her expertise in strategy, communication, and leadership. Her unique background as a trained performer and growing up in an entrepreneurial family has shaped her innovative approach to leveraging AI for scalable business growth. Dawn's passion for female empowerment and her role as the host of the Good Woman podcast, along with founding FMXLA, the female leadership accelerator, showcases her commitment to fostering diverse leadership. With her extensive experience and creative perspective, Dawn brings a refreshing and insightful take on utilizing AI as a clever business partner, making her a valuable addition to today's discussion on maximizing AI for business growth.In this episode, you will be able to:1. Unlock the Power of AI Integration in Digital Marketing: Discover how to revolutionize your marketing efforts with AI technology, driving better results and reaching your target audience more effectively.2. Scale Your Business with AI: Learn actionable strategies to leverage AI for scaling your business, enabling you to expand your operations, reach new markets, and boost profitability.3. Craft Job Descriptions Using AI: Master the art of crafting job descriptions with AI, ensuring you attract top talent and streamline your hiring process for maximum efficiency.4. Boost Your Business Strategy Framework with AI: Uncover the secrets to enhancing your business strategy framework with AI, empowering you to make data-driven decisions and stay ahead of the competition.5. Reduce Decision Fatigue for Entrepreneurs: Explore ways to reduce decision fatigue using AI, freeing up mental bandwidth, and allowing you to focus on what truly drives your business forward.Ready to embrace the future of business in ways you never imagined? Stay tuned and prepare to be amazed.Visit Dawn Andrew’s social media pages:Website: https://www.freerangethinking.com/Linkedin: https://www.linkedin.com/in/freerangethinking/Instagram: https://www.instagram.com/freerangethinking/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #denverbusiness #contentcreation #businessgrowth #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Feeling safe and secure in the digital world, thinking you've got it all figured out? Well, what if I told you that the recent social media outage wasn't just a little hiccup, but a wake-up call?Imagine your entire online presence vanishing in an instant, leaving you scrambling to communicate with your audience. What if I shared a simple but powerful solution that could give you peace of mind and continuity? It's time to explore alternative communication channels that will keep you connected, no matter what happens in the digital realm.Ready to take control and ensure that your business doesn't come to a standstill during the next unexpected outage?00:00:14 - The Social Media Outage PanicThe episode starts with the panic caused by the recent outage of Facebook, Instagram, WhatsApp, and Facebook messenger. The host discusses the importance of having a backup plan for such situations.00:02:00 - Building on Rented LandThe host emphasizes the risk of relying solely on social media platforms for business growth. She encourages diversifying outreach efforts through email lists, podcasts, and other means.00:05:12 - Checking Platform Status and Community BuildingThe episode highlights the importance of staying informed about platform disruptions through metastatus.com. The host also stresses the need to build communities off social media platforms to maintain connections with the audience during outages.00:07:29 - Utilizing Email Newsletters and Other PlatformsThe host discusses the value of email newsletters as a reliable means of communication during social media outages. She also mentions the benefits of utilizing personal websites, podcasts, and in-person engagements for community building.00:11:10 - Balancing Social Media and Email MarketingThe episode concludes with a reminder of the importance of social media in digital marketing. However, it emphasizes the need to convert social media followers into email subscribers for more reliable communication and outreach.Let's dive in and discover how you can proactively establish alternative communication channels that will keep your audience engaged and your business thriving, even when the social media giants falter. Are you ready to future-proof your online presence? Stay tuned for the game-changing strategy that will transform the way you connect with your audience.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmedianews #facebookdown #metadown #issue #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.00:00 Introduction to Rocky Mountain Marketing00:50 Meet Today's Guest: LinkedIn Top Voice01:55 The Power of LinkedIn and Digital Marketing05:45 The Impact of Podcasting and Personal Branding06:30 Leveraging IMDb for Business Growth09:42 The Concept of Search Engine Marketing18:11 The Importance of Verification on LinkedIn24:40 The Power of Phone Calls and Networking29:42 Connecting with Vinnie and Wrapping Up30:58 Closing Remarks and Call to Action"Visit Vinnie Potestivo’s social media pages:Linkedin: https://www.linkedin.com/in/vinniepotestivo/I Have a Podcast: https://vpetalent.com/i-have-a-podcast/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.