Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this episode of Rocky Mountain Marketing, I discussed the importance of working smarter, not harder, in achieving business goals. Joined by guest Bri Seeley, a TEDx speaker and successful female entrepreneur, they delve into strategies for creating multiple revenue streams, especially for female entrepreneurs who are already overworking. They also talk about the significance of resetting business strategies and focusing on what's effective to propel business growth. Bri shares her experience of launching new revenue streams, the success of her mastermind program, and practical advice on identifying and implementing cost-effective business solutions. The episode emphasizes the need for a strategic approach in scaling a business and highlights real-life success stories from Brie's clients.00:00 Introduction to Smart Work for Female Entrepreneurs00:22 Welcome to Rocky Mountain Marketing00:52 The Importance of Multiple Revenue Streams01:52 Introducing Brie Seely: Changing the Game for Female Entrepreneurs02:37 Brie's Mastermind and Revenue Stream Strategies00:00 Working Smarter, Not Harder11:40 Celebrating Milestones and Achievements13:09 The Value of Paid vs. Free Offerings17:56 The Importance of Fresh Perspectives in Business21:59 Launching Multiple Revenue Streams26:44 Conclusion and Final ThoughtsLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Bri Seeley’s social media pages:Website: https://briseeley.com/Instagram: https://www.instagram.com/briseeley/Facebook: https://www.facebook.com/bri.seeleyLinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#briseeley #multipleincomestreams #businessgrowth #scalingyourbusiness #scaling #business #podcast #businesspodcast #entrepreneur #katiebrinkley #passiveincome #mastermind #capacity #paidproduct #freeproduct #sales #socialmediasales #incomegenerating #rockymountainmarketing Hosted on Acast. See acast.com/privacy for more information.

In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.Here’s what you’ll learn in this episode:- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.- How to establish your own KPI's through competitive benchmarking.- Key Instagram metrics crucial for competitor analysis, including followers, engagement, audience growth, publishing behavior, and top posts.- How to find and analyze direct, indirect, and emerging competitors.- Tools that can help you track competitors’ performance, such as Metricool and Sprout Social.- How to identify gaps in your content strategy by analyzing competitors' strengths and weaknesses.Join Katie as I share actionable tips to help you refine your Instagram strategy and stand out in a crowded market.00:00 Introduction: Mastering Instagram Competitor Analysis00:25 Welcome to Rocky Mountain Marketing00:51 Why Conduct an Instagram Competitor Analysis?05:55 Key Metrics for Instagram Competitor Analysis10:37 Identifying Your Competitors11:47 Tools for Competitor Analysis14:40 Conclusion and Final TipsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #SocialMediaAnalysis #CompetitorAnalysis #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications Hosted on Acast. See acast.com/privacy for more information.

In a world full of filters, how can you show up as your authentic self and build a community of brand followers? In this episode of Rocky Mountain Marketing, I spoke with Jeff Howell to discuss the importance of authenticity in branding. Jeff shares his insights on how to maintain brand integrity while infusing humanity into your brand, making it more relatable and engaging.Here's what you'll learn in this episode:The significance of brand integrity and the role of brand standards.How to create a real, authentic connection with your audience.Examples of brands like Wendy's and KFC that have successfully humanized their social media presence.Strategies for showing your brand's personality without compromising professionalism.The importance of embracing imperfections and being genuine in your content.Tips for assigning a face to your brand, whether it's the CEO, a marketing person, or any willing employee.How to balance personal and business content on social media.Join me and Jeff as we dive deep into the world of authentic branding and share actionable tips to help you connect with your audience on a deeper level.00:00 Introduction: Authenticity in a Filtered World00:24 Welcome to Rocky Mountain Marketing01:08 Guest Introduction: Jeff Howell03:12 The Importance of Authentic Branding05:07 Brand Examples: Wendy's and KFC07:44 Creating Relatable Content08:52 The Power of Personal Branding11:22 Navigating Social Media Platforms22:24 The Impact of COVID on Social Media24:56 Connecting with Jeff Howell25:30 Conclusion and Call to ActionVisit Jeff Howelll’s social media pages:LinkedIn: https://www.linkedin.com/in/jeffhowell76/Instagram: https://www.tiktok.com/@jeffhowell76Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#tiktok #socialmediapresence #personalbranding #businessbranding #digitalmarketing #entrepreneurship #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness #jeffhowell Hosted on Acast. See acast.com/privacy for more information.

As we rapidly approach 2025, social media continues to evolve at an unprecedented pace. The landscape is shifting, and it's crucial for marketers to stay informed about where to focus their efforts. Today, let's delve into the latest industry report from Social Media Examiner to uncover which platforms are set to dominate and where your marketing strategies should be aimed.Here are some golden nuggets you'll get from this episode:Facebook remains important for all marketers, with opportunities for brand engagement and audience interaction.Instagram is a powerful platform for visual content and effective audience engagement.YouTube is becoming a top platform for organic growth and long-term engagement.LinkedIn is essential for B2B marketers to establish thought leadership and build professional relationships.Twitter is valuable for real-time engagement and customer service.TikTok is gaining traction, but its future is uncertain.00:00 Introduction: The Future of Social Media00:25 Welcome to Rocky Mountain Marketing QuickCast00:51 The Importance of Staying Updated02:39 Facebook: Still a Major Player04:26 Instagram: Visual Appeal and Engagement06:44 YouTube: The Power of Video Content10:15 LinkedIn: The B2B Powerhouse11:27 Twitter and TikTok: Mixed Sentiments13:49 Key Takeaways and Final Thoughts15:31 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaexamnier #facebook #facebookstrategy #instagram #instagramstrategy #linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Are you an entrepreneur torn between building your business brand and developing a personal brand? In this episode of Rocky Mountain Marketing, host Katie Brinkley dives deep into the importance of personal branding with Carlos Gill, a seasoned digital marketer and entrepreneur. Here's what you can expect to gain from this insightful episode:- The Power of Personal Branding: Learn why having a personal brand is crucial, even if you are focused on building your business brand.- Overcoming Imposter Syndrome: Discover how Carlos navigated the emotional challenges of personal branding, especially when transitioning back to the corporate world.- Real-World Applications: Hear how Carlos applied his marketing expertise to his own businesses, from an e-commerce mask company to a sneaker store, and the role personal branding played in their success.- Practical Tips for Entrepreneurs and Employees: Get actionable advice on how to build and integrate your personal brand, whether you're an entrepreneur or a corporate employee.- Engaging with Your Audience: Understand the importance of humanizing your brand and leveraging customer interactions to create compelling content.Join us for this engaging conversation and learn how to harness the power of personal branding to elevate your business and career. Don't miss out on Carlos's invaluable insights and practical tips that can help you navigate the complexities of personal and business branding.00:00 Welcome to Rocky Mountain Marketing00:30 The Importance of Personal Branding01:22 Introducing Carlos Gil01:54 Carlos Gill's Journey and Insights11:22 Building a Personal Brand in the Corporate World14:52 Practical Tips for Personal Branding16:42 The Power of Human Connection in Business19:26 Carlos Gill's Final Thoughts and Advice29:07 Conclusion and How to ConnectVisit Carlos Gil’s social media pages:LinkedIn: https://www.linkedin.com/in/carlosgilonline/Instagram: https://www.instagram.com/carlosgil83/?hl=enBook: The End of Marketing https://www.amazon.com/End-Marketing-Humanizing-Brand-Social/dp/0749497572Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #businessbranding #digitalmarketing #entrepreneurship #CarlosGill #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Imagine the power of crafting social media captions so compelling, so utterly irresistible, that your audience can't help but click through to your website, landing pages, or exclusive offers. In this week's Quickcast, let's go over the captivating journey of the nuances of platform-specific link placement strategies, empowering you to harness the full potential of your social media presence.Here's what you can expect to gain from this content-packed episode:Discover the art of crafting engaging Facebook posts that naturally encourage interaction and drive clicks to your links, without falling victim to the platform's penalties.Master the "link in bio" strategy on Instagram, leveraging the power of three strategic links to captivate your audience and provide a clear path to your most valuable offerings.Unlock the secrets of effective Twitter threads, ensuring your links are front and center for maximum visibility, driving retweets and engagement through the roof.Explore ninja tactics for optimizing LinkedIn posts, harnessing the platform's algorithm to boost engagement and click-through rates, positioning you as a thought leader in your industry.Learn creative ways to incorporate links on TikTok, driving traffic while maintaining an engaging and accessible presence, tapping into the platform's viral potential.I also shared invaluable tips on using URL shorteners to keep your links clean and trackable, creating visually appealing content with embedded links, and structuring captivating captions that entice your audience to take action, leaving them hungry for more."Imagine the impact on your business when every social media post becomes a powerful tool for driving traffic, nurturing leads, and fostering meaningful connections with your audience."So, what are you waiting for? Tune in to this episode and unlock the secrets to crafting social media captions that truly captivate, engage, and inspire action. Your audience is waiting, and your business deserves to thrive in the digital landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#facebook #facebookstrategy #instagram #instagramstrategy #linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

From his humble beginning as a gym owner to becoming content creation maven, Luis will take you behind the scenes of his remarkable journey. He will share the transformative power of committing to a daily or weekly content creation routine, and share invaluable insights on overcoming the mental hurdles that often hold us back.Here's what you can expect to gain from this content-packed episode:1. Mastering the Publishing Pyramid: Uncover the secret to understanding your resources and scaling your content efforts effectively, ensuring a sustainable and impactful approach.2. Maximizing Your Time Investment: Discover time-saving hacks and strategies that allow you to produce more content in less time, without sacrificing quality or authenticity.3. Real-World Success Stories: Gain inspiration from real-life examples of entrepreneurs and businesses that have leveraged the power of content repurposing to skyrocket their online presence and drive tangible results.00:00 Introduction to Content Creation Through Podcasting00:30 Welcome to Rocky Mountain Marketing01:01 Meet Today's Guest: Luis Camejo04:16 The Biz Bros Journey08:46 The 45 Live Challenge18:19 Consistency in Content Creation25:24 Final Thoughts and How to ConnectVisit Luis Camejo’s social media pages:LinkedIn: https://www.linkedin.com/in/luisdacreates/Podcast: https://contentisprofit.com/Youtube: https://www.youtube.com/@contentisprofitLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#bizbros #businessstrategy #contentcreator #contentcreation #entrepreneurship #success #luiscamejo #katiebrinkley #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #Podcast #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Are you feeling torn between the allure of personal branding and the demands of representing your company on LinkedIn? It's a delicate dance that many entrepreneurs and business owners struggle to master. Imagine the possibilities that await as you learn to harness the unique strengths of each platform, creating a symphony of online presence that resonates with your audience and propels your business to new heights.Here's what you can expect to gain from this insightful episode:Unlock the distinct roles of your personal profile and company page, understanding why a strategic blend of both is crucial for a comprehensive LinkedIn strategy.Craft a compelling personal brand that fosters genuine connections and trust, transforming your profile into a magnet for meaningful relationships and opportunities.Master the art of strategic content sharing on your company page, ensuring your brand updates, sales, and promotions captivate the right audience at the right time.Discover practical tips for optimizing your company page, from nailing your branding to leveraging LinkedIn's advertising capabilities for maximum impact.Learn from Katie's personal journey, as she candidly shares her experiences, mistakes, and the invaluable lessons that shaped her success on LinkedIn.So, what are you waiting for?Join me on this enlightening adventure, and get ready to elevate your LinkedIn game to new heights! The path to a harmonious balance between personal branding and company representation awaits.00:00 Introduction: Balancing LinkedIn Personal and Company Pages00:50 Understanding Your Personal LinkedIn Profile02:19 Exploring the LinkedIn Company Page03:47 Comparing Personal and Company Pages04:38 Effective LinkedIn Strategies for B2B Marketing07:02 Tips to Optimize Your LinkedIn Company Page09:38 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #linkedin #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Imagine being a fly on the wall as an unconventional entrepreneur bares his soul, sharing the pivotal moments that shattered his conventional notions of success. In this thought-provoking episode, Katie Brinkley, the dynamic host of Rocky Mountain Marketing, sits down with Pedro Jerez, a visionary who champions a radically different approach to building impactful brands.In this candid conversation, Pedro pulls back the curtain, sharing:The pivotal moment that shattered his conventional notions of success, propelling him into a downward spiral of identity crisis.The life-altering encounter that unveiled the path to authentic happiness, sparking an "inside-out" approach to personal growth and business innovation.Compelling data on the rising influence of women, millennials, and technology in shaping consumer preferences, demanding businesses operate with integrity.The art of "legendary leadership" – a level of leadership so profound that it transcends your physical presence and inspires others to embody your values.The transformative power of generosity – a mindset that unlocks abundance and fulfillment beyond your wildest dreams.00:00 Introduction to Rocky Mountain Marketing00:30 Meet Today's Guest: Pedro Jerez01:30 Pedro's Entrepreneurial Journey04:25 The Spiritual Game of Business06:59 The Importance of Mindset07:58 Creating Space for Something Better17:03 The Inside-Out Approach to Success32:02 The Role of Generosity in Business33:16 Conclusion and Call to ActionVisit Pedro Jerez’s social media pages:Website: https://www.businesswithintegrity.com/storyYoutube: https://www.youtube.com/@BusinessWithIntegrity-oi1zw/communityLinkedIn: https://www.linkedin.com/in/businesswithintegrity/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessstrategy #visionary #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

From pixel perfection to aspect ratio artistry, we'll delve into the nuances that separate lackluster Reels from those that command a viral presence. Brace yourself as we unravel the mysteries of:The Goldilocks Ratio: Discover the optimal dimensions for your Reels, ensuring they look flawless across all Instagram feeds, from the Reels tab to the home feed, and even in Stories.Cover Photo Charisma: Learn how to craft a captivating cover photo that entices viewers to hit play, seamlessly blending aesthetics with functionality.Centering the Spotlight: Master the art of positioning your visuals and text to avoid unsightly crops, ensuring your message shines through with crystal clarity.High-Definition Allure: Unravel the secrets to maintaining pristine visual quality, elevating your Reels to a level of professionalism that commands respect and engagement.Insider Tips and Tricks: From leveraging Live Photos to strategically placing captions, we'll share ninja-level hacks to keep your audience hooked from start to finish.Join us on this transformative journey and unlock the full potential of your Instagram Reel strategy, propelling your brand to newfound heights of visibility and engagement. Get ready to reel in the success you deserve!00:00 Introduction: Why Your Instagram Reels Aren't Working00:23 Welcome to Rocky Mountain Marketing QuickCast00:49 Deep Dive: Instagram Reels Strategy01:55 The Importance of Correct Reel Sizes05:39 Best Practices for Reel Covers07:13 Maintaining High Visual Quality08:16 Quick Break: AI Tools for Content Creation08:47 Back to Basics: Quality and Engagement10:48 Wrapping Up: Instagram Specs and Guidelines11:49 Conclusion: Stay Connected and Keep LearningLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #ReelsSize #InstagramReels #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #VoiceFramework #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.