Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Is your Instagram strategy feeling a bit stagnant? Tune into our latest QuickCast episode for exclusive insights from Instagram chief Adam Mosseri. We dive deep into the key factors driving post reach, the transformative power of video content, and the future of content discovery on the platform.Key Takeaways:1. Content Shares Matter: Mosseri emphasizes the importance of content shares in driving reach. The more your content is shared, the better it performs.2. Video Dominance: More than half of the time spent on Instagram is dedicated to video. Embrace video content to engage your audience effectively.3. AI-Based Recommendations: Instagram is focusing on showing users content from profiles they don’t follow, similar to TikTok’s "For You" feed.4. Support for Smaller Creators: Instagram aims to support smaller creators and improve their reach, though results may vary.5. Silent Viewers: Around half of all video impressions on Instagram are viewed with the sound off, so incorporating on-screen text is crucial.Stay ahead of the curve by leveraging these insights to refine your Instagram strategy. Subscribe to "Rocky Mountain Marketing" for more expert tips and strategies to elevate your social media game.Ready to explore the future of Instagram? Let’s dive in together!00:00 Introduction to Instagram's Latest Trends00:44 Insights from Instagram Chief Adam Mosseri01:35 Boosting Your Focus and Productivity02:39 Key Factors Driving Instagram Reach03:45 The Power of Video Content04:45 AI-Based Recommendations and Content Discovery07:41 Opportunities for Smaller Creators08:51 The Importance of Silent Viewers and Political Content09:42 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab---------------------------------------------------------------------------------You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain----------------------------------------------------------------------------------#adammosseri #instagramupdate #adammosseriinterview #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Marketing expert Jerry Potter shares insights on the Modcast approach, transitioning from live shows to podcasts, overcoming camera shyness, monetizing podcasts, and structuring content efficiently for listener engagement.

What if small tweaks to your social media habits could lead to big results? Sounds too good to be true, right? Well, it's entirely possible with the concept of atomic habits. In this episode, you will be able to:Mastering Atomic Habits for Explosive Social Media GrowthUnlock the Secrets of Building Good Social Media HabitsUnleash a Consistent Social Media Engagement StrategyDiscover the Art of Reviewing Social Media Metrics for SuccessEquip Yourself with Tools for Maintaining Social Media ConsistencyThe key is to start small, stay consistent and track progress. Tiny improvements made daily, weekly or monthly will compound into something significant in the long run.What atomic social media habits are you ready to adopt first? Have you tried any of these techniques already?The key moments in this episode are:00:00:00 - The Power of Atomic Habits00:01:24 - The Impact of Small Changes00:03:04 - Applying Atomic Habits to Social Media00:10:59 - Applying Atomic Habits Cycle to Social Media00:14:45 - Building Social Media Habits for Growth00:15:08 - The Atomic Habits Cycle00:15:29 - Engagement and Continuity00:15:50 - Connecting Beyond the Podcast Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlabYou have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain#atomichabits #book #habits #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.1. The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.2. Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.3. Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.4. New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.5. Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.00:00 Introduction to Rocky Mountain Marketing00:30 Meeting Today's Guest: Michelle Raymond01:43 The Importance of LinkedIn Company Pages03:45 Michelle's Journey with LinkedIn06:56 Features and Strategies for LinkedIn Company Pages16:39 Engaging Employees on LinkedIn26:21 Building Brand Thought Leadership33:45 Conclusion and FarewellVisit Michelle J Raymond social media pages:Website: https://michellejraymond.com/LinkedIn: https://www.linkedin.com/in/michellejraymond/Instagram: https://www.instagram.com/good_trading_co/?hl=enYoutube: https://www.youtube.com/@MichelleJRaymondLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

In this Quickcast episode, we dive into the latest LinkedIn news that's set to revolutionize your social media strategy. Discover how LinkedIn's new short-form video feature can boost your engagement and elevate your professional brand. We'll explore why this update is a game-changer for small business owners and how to leverage it without falling into cookie-cutter tactics.1. Understanding LinkedIn's New Feature: Learn about LinkedIn's latest short-form video feed and how it differs from other social media platforms.2. Enhancing Engagement: Discover strategies to boost your LinkedIn engagement using short-form video content, tailored specifically for professionals.3. Building a Personal Brand: Find out how to effectively use video to build and strengthen your personal brand, making you more relatable and memorable to your audience.4. Tailored Content Creation: Get tips on creating impactful, non-cookie-cutter video content that resonates with LinkedIn's professional audience.5. Step-by-Step Implementation: Gain a clear, actionable process for incorporating short-form videos into your social media strategy to maximize visibility and growth on LinkedIn.Join us for a step-by-step process to make the most of this exciting new tool and stay ahead in the ever-evolving world of social media.00:00 Major LinkedIn Update Announcement00:20 Introduction to LinkedIn's New Short Form Video Feed01:13 The Power of Video for Personal Branding02:15 How to Use LinkedIn's New Video Feature03:08 Why LinkedIn is Embracing Video Content04:19 Tips for Leveraging LinkedIn's Video Feature05:16 LinkedIn's Strategy and Future Plans07:47 Practical Advice for Creating Video Content10:47 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinnews #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Does this sound familiar? You've been told to just keep pushing your sales pitch harder, but the more you push, the more frustrated and exhausted you feel. It's like hitting a wall and not seeing any results, leaving you feeling drained and questioning if you're ever going to break through. Let's change that narrative and find a more effective approach together!In this episode, you will be able to:1. Mastering Strategies for High Ticket Sales Conversion: Unlock the secrets to closing big deals and boosting your revenue.2. Conquering Challenges as a Business Owner: Discover how to navigate obstacles and emerge stronger as an entrepreneur.3. Harnessing the Power of Belief Systems in Business: Learn how your mindset can shape your success in the business world.4. Crafting Effective Social Media Strategies: Uncover the key tactics to elevate your brand's online presence and engagement.5. Leveraging Personal Stories in Marketing: Uncover how to connect with your audience on a deeper level and drive impactful engagement.00:00 Introduction to Rocky Mountain Marketing00:30 Meet Today's Guest: Craig Andrews00:47 Craig's Inspirational COVID-19 Recovery Story05:30 The Importance of Systems in Business06:59 Changing Belief Systems for Business Success12:45 Understanding the Value of Your Work18:19 Craig's First-Time Offer Strategy21:48 Building Trust with Prospects28:48 Conclusion and How to Connect with CraigVisit Craig Andrews social media pages:Website: https://allies4me.com/Facebook: https://www.facebook.com/allies4meLinkedIn: https://www.linkedin.com/company/3559775/Youtube: https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1QLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#salespitch #salesstrategies #podcast #contentcreators #socialmediastrategy #contentcreation #smallbusinessowners #businesspodcast #community #connection Hosted on Acast. See acast.com/privacy for more information.

Have you taken a close look at who's actually following you on social media lately? You might be surprised to learn that many businesses don't regularly analyze their audience insights. Without this key information, you could be wasting time and money marketing to the wrong people. In this episode, you will be able to:Mastering the art of creating buyer personas for social media.Unveiling the secrets behind analyzing social media audience insights.Elevating your social media game with done-for-you services.Harnessing the power of AI tools for in-depth audience analysis.Crafting content that converts with the magic of GPT.00:00 Introduction to Social Media Insights00:23 Understanding Your Ideal Audience02:04 Creating and Utilizing Buyer Personas05:08 Leveraging AI and Tools for Buyer Personas06:49 Practical Tips and Tools for Social Media Success08:15 Building Effective Buyer Personas with AI12:55 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#buyerspersona #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.The key moments in this episode are:00:00:00 - Importance of a Well-Oiled Business Machine00:01:52 - Eric Morgan's Background and Expertise00:05:46 - Client Acquisition Cost and Branding00:11:23 - The Role of Strategy in Marketing00:13:02 - Leveraging Different Media Channels00:14:24 - Importance of Marketing Tactics00:15:20 - Understanding Call to Action00:17:18 - Connecting with Customers00:18:07 - Evaluating Marketing Efforts00:20:01 - Audience-Centric Marketing Visit Eric Morgan's social media pages:Website: https://rouxadvertising.com/Facebook: https://facebook.com/rouxadvertisingLinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/Twitter: https://twitter.com/RouxAdvertisingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered if starting a podcast could be beneficial for your business? As a podcaster and marketing expert, I attended CEX that drove this question home. Walking among hundreds of fellow content creators, from writers to Instagram influencers, I was reminded of the power of podcasting.In this episode, you will be able to:1. Uncover the secrets to launching a successful podcast for marketing that will captivate your audience and drive business growth.2. Discover how to turn conference experiences into valuable content that will resonate with your audience and set your business apart from the competition.3. Master the art of crafting an effective social media strategy that will elevate your business's online presence and engagement with your community.4. Harness the power of AI and Canva to revolutionize your content creation, creating visually stunning and impactful materials for your audience.5. Explore innovative ways to build a strong and loyal community through digital marketing, fostering meaningful connections that drive business success.00:00 Introduction to Quick Cast Episodes00:14 Live from CEX Conference01:30 Journey into Podcasting03:17 The Power of Podcasting03:51 Tool Spotlight: Podmatch04:25 Creating Unique Content06:22 Andrew Davis on Content Creation07:29 Getting Started with Podcasting08:53 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#cex #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation. Here are a few budget-friendly tips to improve your video presence:Elevate Your Laptop Angle Simply placing your laptop on a box at eye level makes a big difference compared to the unflattering "laptop angle" from below. Natural lighting from a nearby window also looks great.Invest in a MicrophoneGood audio is crucial for engagement. A basic external microphone for around $50 will instantly make you sound more professional.Use Soft Lighting Harsh overhead lighting causes unflattering shadows. Try bouncing the light off a wall or using a large diffuse light source like a softbox.The key moments in this episode are:00:00:04 - Embracing Technical Difficulties 00:03:44 - Overcoming Insecurities 00:06:06 - The Power of Storytelling 00:08:11 - Video Content Creation Tips 00:14:22 - Overcoming Hurdles 00:15:52 - Importance of Creating Content 00:17:43 - Enhancing Video Quality 00:24:07 - Importance of Sound Quality 00:25:26 - Visual Aesthetics vs. Sound Quality 00:28:55 - AI Tools for Video Production 00:29:17 - The Power of Descript in Video Editing 00:30:12 - The Efficiency of Descript for Content Creation 00:31:46 - Tools for Teleprompting and Eye Contact 00:36:38 - The Importance of Sharing Stories 00:41:47 - Connecting with Ryan and Accessing Resources The resources mentioned in this episode are:Get a free gear list with budget-friendly and high-quality video production equipment by visiting tellstudios.com/gear. This list includes essential gear for video production, from microphones to lighting equipment, to help you elevate your video quality.Access a camera confidence checklist to help you practice and improve your on-camera presence. Connect with Ryan Koral on Instagram at @RyanKoral and on LinkedIn for more valuable insights and tips on video production, storytelling, and building authentic connections with your audience.Explore the resources and services offered by Tell Studios at tellstudios.com to learn more about their video production, storytelling, and content marketing expertise. Whether you're looking to enhance your brand's storytelling or improve your video production skills, Tell Studios can provide valuable guidance and support.Consider booking Ryan Koral as a speaker for your event to share his expertise in video production, storytelling, and building authentic connections through content. Contact Tell Studios to inquire about speaking engagements and workshops led by Ryan Koral.Connect with me here:https://www.youtube.com/@rockymountainmarketinghttps://www.twitter.com/https://www.facebook.com/socialprofitlabhttps://www.nextstepsocialcommunications.comhttps://www.linkedin.com/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.