Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I’m joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.

Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you’re a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.

In this episode, you’ll learn:

• Why relying on generic AI outputs doesn’t work: Discover how poorly crafted prompts lead to bland, unengaging content.
• How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.
• Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.
• The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.
• How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.

00:00 Introduction to Rocky Mountain Marketing

00:30 The Problem with AI-Generated Content

02:39 Introducing Mike Alton: AI Consultant

04:17 Mike's Journey into AI

09:30 The Importance of Brand Voice in AI

10:40 Three Levels of Effective AI Prompting

14:57 Utilizing AI Memory for Consistency

21:20 Creating Custom Instructions for AI

32:15 Conclusion and Final Thoughts

Stop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!

Visit Mike Allton's social media pages:

Website: https://www.agorapulse.com

LinkedIn: https://www.linkedin.com/in/mikeallton

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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