Traction

In this episode, Lloyed sits down with Devo Harris, the Grammy-winning producer renowned for his work with Kanye West and John Legend, who has seamlessly transitioned from the pulsating rhythms of the music industry to the cutting-edge realm of technology.Join us as Devo shares his inspiring journey to founding and growing Adventr which is reshaping the way audiences interact with commercials, movies, and games, offering viewers immersive "choose your own adventure" experiences like never before.Key Takeaways:- Devo's transition from music legend to tech executive: Explore the motivations behind Devo's pivot and the challenges he faced in gaining credibility as an entrepreneur outside the music industry.- Adventr's diverse client base and unique value proposition: Learn how Adventr attracts major brands like H&M and Paramount while also supporting emerging filmmakers and game developers, and the innovative solutions it offers to clients.- The future of interactive media: Gain insights into the evolving landscape of content providers, the impact of trends observed by Adventr, and the convergence of music, AI, and technology in shaping connected media.- Fundraising and entrepreneurial advice: Hear Devo's experience in raising over $5 million in seed funding for Adventr and his valuable advice for aspiring entrepreneurs navigating the fundraising process.Resources Mentioned:Devo Harris - https://www.linkedin.com/in/devoharris/Adventr’s Website - https://adventr.aiThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice’s journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.Alice discusses several key points:- The transition from education to sales and how teaching skills are beneficial in sales.- Importance of mindset change in sales, especially for CEO founders.- Utilizing networks and board advisors for business growth and sales strategies.- Emphasizing the role of sales as a team sport and the importance of a team approach in large deals.- The concept of No-Sell Selling and preparation before sales calls.- Challenges faced by sales leaders globally and strategies to overcome them.- Effective hiring and coaching strategies in sales.Resources Mentioned:Alice Heiman -https://www.linkedin.com/in/aliceheiman/Sales Strategies for CEOs -https://www.linkedin.com/company/alice-heiman-llc/“Conceptual Selling” by Robert Miller and Stephen Heiman -https://www.amazon.com/Conceptual-Selling-Robert-B-Miller/dp/0446389064 “Strategic Selling” by Robert Miller and Stephen Heiman. -https://www.amazon.com/Strategic-Selling-Successful-Americas-Companies/dp/0446386278/ref=pd_bxgy_img_d_sccl_2/135-0551963-3670142?pd_rd_w=1pMvl&content-id=amzn1.sym.7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_p=7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_r=HBETANRAPEWTZA3KVZS9&pd_rd_wg=atzQP&pd_rd_r=e428d300-d512-424f-9219-3b22c6e3f5ef&pd_rd_i=0446386278&psc=1 “Obviously Awesome” by April Dunford -https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005“Growth IQ” by Tiffany Bova -https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407“The Experience Mindset” by Tiffany Bova -https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/059354269X“Sales Innovation Paradox” by Dr. Howard Dover -https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243Alice Heiman’s podcast -https://www.youtube.com/@AliceHeimanThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From “Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, Assaf Resnick, Founder and CEO of BigPanda, shares his journey of going from venture capitalist to building BigPanda into a billion-dollar company, diving into the challenges and strategies along the way. Specifically, Assaf  discusses:- Strategies for scaling a tech company in a competitive market.- The importance of a strong company culture and continuous innovation.- Customer feedback as a cornerstone of product evolution.- Embracing change and innovation to stay ahead of technological advancements.- Leveraging partnerships to expand business reach and enhance product capabilities.Resources Mentioned:Assaf Resnick - https://www.linkedin.com/in/assafresnick/BigPanda - https://www.linkedin.com/company/bigpanda/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, Jason Smith, CEO and Co-Founder of Klue, shares top lessons from building a category leader.Specifically, Jason discusses:- The challenges and successes in the entrepreneurial journey.- Generating and refining business ideas, highlighting the value of feedback.- The importance of selecting the right co-founder, focusing on trust and skill complementarity.- Overcoming hurdles from initial concept to execution, emphasizing resilience.- Effective strategies for building a customer base. - Enhancing product development through customer feedback.- The transition from self-funding to securing $80 million in venture capital and its impact on business expansion.- The complexities and considerations involved in evolving a company into a multi-product enterprise.Resources Mentioned:Klue’s website - https://klue.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at http://FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI #entrepreneurship

Paul Van Metre, Co-Founder of ProShop ERP, discusses his entrepreneurial journey: from turning a traditional machine shop into a successful software company which recently secured $32 million growth funding after 10+ years of bootstrapping.Key insights from Paul include:- The shift from manufacturing to software was driven by customer demand and the realization of a bigger opportunity in software.- A strong company culture and team unity are vital for growth and employee retention.- Being process-driven and transparent is crucial, especially during intensive business due diligence.- Partnering with Mainsail Partners was a strategic choice, influenced by their expertise in vertical ERP and alignment with ProShop's values.- Sustainable growth and financial security were achieved by bootstrapping and focusing on customer needs.- Opting for a minority investment was a deliberate strategy to maintain control and find the right partners.Resources Mentioned:ProShop ERPThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI

On this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.Esben discusses several key points:- Product growth is a crucial model for business expansion and has been successful at Userflow.- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.- Esben reflects on his entrepreneurial journey, acknowledging the lessons learned and the importance of past ventures in shaping current success.- Founders should think lean and prioritize gaining paying customers before seeking seed funding.- The realities of VC-backed startups; building smaller, potentially acquirable companies might be a more practical path to success.Resources Mentioned:Userflow websiteThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI

In this episode, Sri Batchu, Growth Advisor at Ramp, shares top lessons from helping scale Instacart, Opendoor and Ramp.Specifically, Sri discusses:- Product-market fit as a cornerstone for successful growth.- The critical role of high-quality founders and executives in building a talented team.- Strategies for identifying and effectively reaching target audiences.- Advocating for a focus on payback periods over traditional CAC and LTV metrics.- Insights from Opendoor on managing capital risks and strategic asset management.- The importance of a human-centric approach in B2B marketing.- Effective growth hacks, illustrated by Opendoor’s MLS bidding strategy.- The challenges and tactics of customer acquisition in B2C marketing.Resources Mentioned:Sri Batchu - https://www.linkedin.com/in/sribatchu/Ramp Website - https://www.linkedin.com/company/ramp/Opendoor Website - https://www.opendoor.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup

On this episode, Spenser Skates, Co-Founder and CEO of Amplitude Analytics, delves into his journey of building and scaling the company from 0 to billion dollar IPO. Spenser discusses:- The pivotal role of understanding your product’s core action and its impact on user experience.- The exhilaration and significance of acquiring the first paying customer for a startup.- Identifying the moment of achieving product-market fit, marked by the first million dollars in revenue, signaling a viable business.- The process of scaling up by hiring key executive roles like CRO, CFO and engineering leaders to prepare the company for next-level growth.- The importance of authentic communication and learning by doing in sales and management roles.- The value of maintaining long-lasting relationships with co-founders and aligning on values for sustainable company growth.Resources Mentioned:Amplitude WebsiteThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode of the Traction Podcast, Logan Bartlett, Managing Director of Redpoint Ventures, discusses key strategies for venture capital success and startup growth. With years of experience in venture capital, Logan offers a deep dive into the crucial elements that drive startup success and investment decisions.Logan explores:- His transition from investment banking to venture capital, sharing pivotal learning moments.- Redpoint Ventures’ investment focus, including software, B2B, Fintech, healthcare and AI’s impact.- The effect interest rates and public market trends have on private venture investments.- Balancing product-led growth with traditional enterprise sales in B2B SaaS.- The role of personal branding and community building for startup founders in today’s digital era.Highlighting the importance of aligning venture goals with a startup’s vision, Logan provides insightful guidance for founders navigating the venture capital landscape. Resources Mentioned:Logan Bartlett - https://www.linkedin.com/in/loganbartlett/Redpoint Ventures - https://www.linkedin.com/company/redpointventures/Redpoint Ventures Website - https://www.redpoint.com/The Logan Bartlett Show on Spotify - https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=37f3b181b29f400fThe Logan Bartlett Show on YouTube - https://www.youtube.com/@theloganbartlettshowLeverage community-led growth to skyrocket your business. “From Grassroots To Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Our guest today is Joyce Kim, Chief Marketing Officer of Twilio. With a market cap of more than $10 billion, Twilio is the industry-leading platform that powers customer engagement, from voice and video to SMS and email.Joyce dives into two important trends that will shape the future of marketing — generative AI and first-party data.Specifically, Joyce discusses:- Why do so many CMOs start as engineers?- AI trends that will shape the future of marketing.- The difference between first-party and third-party data.- Effective first-party data strategies you should be doing right now.- Why B2B campaigns can be more challenging than B2C campaigns.- Making sense of generative AI among your marketing tech stack.- Favorite tools and use cases with AI in marketing.- Keeping the human element and authentic voice inside of AI marketing campaigns.Learn more at https://tractionconf.ioLearn more about Twilio at https://www.twilio.com/This episode is brought to you by:Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world, like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com. Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI