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Traction

From Beats to Bytes: Devo Harris’ Journey to Reinvent Interactive Media

Mar 12, 2024
42:49

In this episode, Lloyed sits down with Devo Harris, the Grammy-winning producer renowned for his work with Kanye West and John Legend, who has seamlessly transitioned from the pulsating rhythms of the music industry to the cutting-edge realm of technology.


Join us as Devo shares his inspiring journey to founding and growing Adventr which is reshaping the way audiences interact with commercials, movies, and games, offering viewers immersive "choose your own adventure" experiences like never before.


Key Takeaways:


- Devo's transition from music legend to tech executive: Explore the motivations behind Devo's pivot and the challenges he faced in gaining credibility as an entrepreneur outside the music industry.

- Adventr's diverse client base and unique value proposition: Learn how Adventr attracts major brands like H&M and Paramount while also supporting emerging filmmakers and game developers, and the innovative solutions it offers to clients.

- The future of interactive media: Gain insights into the evolving landscape of content providers, the impact of trends observed by Adventr, and the convergence of music, AI, and technology in shaping connected media.

- Fundraising and entrepreneurial advice: Hear Devo's experience in raising over $5 million in seed funding for Adventr and his valuable advice for aspiring entrepreneurs navigating the fundraising process.



Resources Mentioned:


Devo Harris - https://www.linkedin.com/in/devoharris/

Adventr’s Website - https://adventr.ai





This episode is brought to you by:


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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca


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#product #marketing #innovation #startup #generativeai #AI

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