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Traction

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Jan 29, 2025 • 32min

5 Lessons From Selling to Millions of Developers

Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy is poised to grow to a TRILLION dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchase influencers. In this episode, Nnamdi Iregbulem, Partner at Lightspeed Venture Partners, Joyce Lin, Head of Developer Relations at Viam, and Caroline Lewko, CEO of Revere Communications, reveal actionable insights for building and scaling developer relations programs that drive adoption, loyalty, and growth in a developer-led economy. Specifically, you’ll learn:How to get developers to adopt and build on your platform – from APIs and SDKs to advanced ML and DevOps tools.What it takes to deliver an exceptional Developer Experience (DX) – aligning marketing and product teams to meet the unique needs of developers.Key ingredients of a winning Developer Relations program – from onboarding to advocacy and retention.How to stand out through community engagement – turning developers into loyal evangelists for your platform.Resources Mentioned:Nnamdi Iregbulem -https://www.linkedin.com/in/nnamdiiregbulem/Joyce Lin -https://www.linkedin.com/in/joyce-lin/Caroline Lewko -https://www.linkedin.com/in/carolinelewko/Lightspeed Venture Partners | LinkedIn -https://www.linkedin.com/company/lightspeed-venture-partners/Lightspeed Venture Partners | Website -https://lsvp.com/Viam | LinkedIn -https://www.linkedin.com/company/viaminc/Viam | Website -https://www.viam.com/Revere Communications - https://www.reverecommunications.com/Tyler Jewell’s research on developer-led markets -https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28Stack Overflow Developer Survey -https://survey.stackoverflow.com/2024/GitLab’s “Everyone Can Contribute” philosophy -https://gitlab.com/“Developer Relations: How to Build and Grow a Successful DevRel Program” by Caroline Lewko and James Parton - https://www.devrel.agency/bookThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#DeveloperRelations #BusinessToDeveloper #B2D #Product #Marketing #Innovation #Startup #GenerativeAI #AI
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Jan 8, 2025 • 54min

The Intersection of AI and Engineering Leadership with Farhan Thawar, Shopify

Farhan Thawar, VP and Head of Engineering at Shopify, reflects on the evolution of remote work, hiring strategies and the role of artificial intelligence in engineering. Farhan shares insights drawn from his extensive experience, including founding and scaling startups and contributing to shaping Shopify’s engineering culture.Farhan discusses:00:00 - Intro00:35 - The evolution of remote work05:41 - How Shopify integrates in-person connections08:03 - Why structured in-office experiences benefit early talent11:32 - Building trust in remote or hybrid work environments12:30 - How Farhan leverages the advantages of remote work13:35 - How to apply Shopify’s best practices to other companies17:26 - Hiring generalists over specialists in early-stage companies27:45 - How to set meaningful professional goals35:18 - Why Shopify is hiring a thousand interns in 202538:23 - How Shopify is using AI in hiring43:30 - How AI is transforming pair programming and coding interviews48:09 - Cybersecurity todayResources Mentioned:Farhan Thawar -https://www.linkedin.com/in/fnthawar/Shopify | LinkedIn -https://www.linkedin.com/company/shopify/Shopify careers -https://www.shopify.com/careersThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#RemoteWork #HybridWork #EngineeringLeadership #Product #Marketing #Innovation #Startup #GenerativeAI #AI
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Dec 18, 2024 • 58min

7 Proven Practices for Becoming a High Performing CEO with Mark MacLeod, Startup CEO Coach

The biggest outcomes tend to be founder-led, and building anything great is a long and hard journey. In this episode, Mark MacLeod,, Startup CEO Coach and host of the Startup CEO Podcast, shares his framework for generating long term sustainable results without burning out and without sacrificing company performance.Mark has spent over two decades helping high-growth technology companies achieve their potential. As a former CFO for industry leaders like Shopify and FreshBooks, a venture capitalist, and the founder of an investment bank, Mark has navigated everything from failures to driving hundreds of millions in financing and exits. Mark balances his professional achievements with his passions as a yoga instructor, CrossFit enthusiast, and electronic music producer.Specifically, Mark discusses:- How founders can align personal and professional goals for sustained success.- The seven personal practices that foster peak performance for startup CEOs.- Why founders must reinvent themselves to match their company’s growth.- The importance of building intentional boundaries to balance work and life.- How to leverage senior leadership to amplify organizational impact.- Why connecting with peers and advisors is crucial for overcoming isolation.- The role of fun and personal passions in reducing stress and enhancing creativity.- Strategies for maintaining mental and physical health in high-growth environments.Resources Mentioned:​​Mark MacLeod | Website -https://markmacleod.me/Mark MacLeod | LinkedIn -https://www.linkedin.com/in/themarkmacleod/Ikigai Explained -https://en.wikipedia.org/wiki/Ikigai“Why We Sleep” by Matthew Walker -https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144324Five Minute Journal -https://www.intelligentchange.com/products/the-five-minute-journalThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#startupleadership #founderjourney #ceoinsights #product #marketing #innovation #startup #generativeai #AI
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Dec 4, 2024 • 41min

Building AI Agents That Understand Humans with Marissa Chacko, Google

Marissa Chacko, Former Director of Product Management at Google, kicks off the inaugural episode of “The NextWave Podcast by Traction” with a discussion on the evolution of conversational agents and AI technology. With over a decade of experience spanning companies like Google, Lyft and Foursquare, Marissa examines the shift from clunky bots to sophisticated AI agents, shedding light on the opportunities and challenges within this rapidly evolving landscape.Specifically, Marissa discusses:- How conversational agents have evolved from simple bots to AI-driven assistants.- Why memory and personalization are pivotal to advancing AI capabilities.- The balance between leveraging creativity and minimizing hallucination in AI models.- How companies can unlock private data to build tailored AI solutions.- The ethical considerations and societal impact of integrating AI into daily life.- The emerging role of AI-native companies in disrupting traditional markets.- Why collaboration across ecosystems is critical for the next wave of AI innovation.- The potential for AI to bridge gaps in healthcare, global research and societal challenges.Resources Mentioned:Google Assistant - https://assistant.google.comFoursquare - https://foursquare.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ConversationalAI #TechInnovation #HumanComputerInteraction #Product #Marketing #Innovation #Startup #GenerativeAI #AI
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Nov 26, 2024 • 52min

Rebels and Missionaries: How Breaking Norms Helped Rafael Loureiro Raise $30M To Scale Wealth.com

In this episode, Rafael Loureiro, Co-Founder and CEO of Wealth.com, shares insights from his journey from CTO at Emailage (acquired for $500m by LexisNexis) to Cofounder and CEO at Wealth.com which recently closed a $30m Series A led by Google Ventures. Under Rafael's leadership, the platform has gained recognition as a leading technology provider in the trust category, serving over 500 wealth management firms and earning awards such as the Advisor Choice Award.Specifically, Rafael discusses:- How to transition from CTO to a CEO.- Key lessons from scaling Emailage to a $500m exit, including the value of hiring the right team and setting a culture of ownership.- Why startups should prioritize progress over perfection and deploy solutions iteratively.- How to identify and recruit “missionary” talent who align with a company’s values.- Strategies for pivoting go-to-market approaches based on customer feedback.- Leveraging AI to enhance products without compromising compliance.- The significance of building user-centric solutions through customer interviews and advisory boards.Resources Mentioned:Rafael Loureiro -https://www.linkedin.com/in/rafaelloureiro/Wealth.com -https://www.wealth.com/Emailage -https://www.linkedin.com/company/emailage/Advisor Choice Award -https://www.wealthmanagement.com/industry-awards/2024-wealth-management-industry-awards-advisor-choice-awardsThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#estateplanning #financialadvisors #wealthmanagement #product #marketing #innovation #startup #generativeai #AI
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Nov 13, 2024 • 1h 14min

How I Raised My Last Round — Lessons From Starting, Pivoting and Raising $30M

In this episode, Aydin Mirzaee, CEO and Co-Founder of Fellow.app, shares his journey from founding his first startup to leading a successful meeting productivity platform. As a seasoned entrepreneur, Aydin highlights lessons he learned through building and pivoting startups and his unique strategies for scaling Fellow.app in the competitive SaaS space.Specifically, Aydin discusses:- Lessons learned from early failures and how these shaped his approach to future ventures.- Strategies for building Fellow.app as a “super manager’s” tool, focusing on productivity and effective meeting management.- How bootstrapping and navigating pivotal transitions have impacted the development of Fellow.app’s core offerings.- The value of testing product ideas with potential customers before investing heavily in development.- Methods for turning user feedback into actionable changes, leading to a more refined product.- Approaches to founder-led sales and why early customer engagement is essential.- Insights into the fundraising process, including timing, relationship-building with investors and navigating term sheet negotiations.Resources Mentioned:Aydin Mirzaee - https://www.linkedin.com/in/aydinmirzaee/Fellow App | LinkedIn - https://www.linkedin.com/company/appfellow/Fellow.App | Website - https://fellow.appSuper Managers Podcast - https://fellow.app/supermanagers/“High Growth Handbook” by Elad Gil - https://www.amazon.com/s?k=high+growth+handbook&language=en_US&adgrpid=147623364602&hvadid=648027981812&hvdev=c&hvlocphy=20822&hvnetw=g&hvqmt=e&hvrand=124458736559167267&hvtargid=kwd-458383828502&hydadcr=21447_13447927&tag=phtxtgostdde-20&ref=pd_sl_1fazbcc4hn_eThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots To Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#supermanager #meetingproductivity #bootstrappingsuccess #product #marketing #innovation #startup #generativeai #AI
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Oct 31, 2024 • 49min

Decoding Marketing Attribution in the AI Era with Mada Seghete and Alex Bauer

On this episode, Mada Seghete, Co-Founder, CEO and Marketing at Upside, and Alex Bauer, Co-Founder, Product at Upside, share their journey of rethinking how businesses measure the true impact of their marketing and sales efforts. Drawing on years of experience in the tech industry, they provide insights into how companies can shift their focus from outdated models to more accurate and meaningful ways to track performance.Specifically, Mada and Alex discuss:- How marketing teams can move beyond traditional metrics to uncover hidden drivers of growth.- The importance of understanding the distinction between attribution and credit, and why this matters for long-term success.- Practical strategies for identifying which marketing and sales activities truly influence decision-making.- How businesses can foster collaboration across teams by recognizing the contributions of all stakeholders.- Why accurate attribution data is essential for proving the value of marketing and sales efforts to leadership.Resources Mentioned:Mada Seghete - https://www.linkedin.com/in/madalina/Alex Bauer -https://www.linkedin.com/in/alexdbauer/Upside | LinkedIn - https://www.linkedin.com/company/upsidelabs/Upside | Website -https://upside.tech/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#marketingattribution #businessdataanalytics #salesstrategies #product #marketing #innovation #startup #generativeai #AI
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Oct 16, 2024 • 52min

Building Engineering Excellence with Bruce Wang, Netflix

In this episode, Bruce Wang, Director of Engineering at Netflix, shares his journey from founding startups to leading engineering teams at one of the world’s biggest entertainment companies. With a rich background in tech leadership and a founder mindset, Bruce delves into the lessons learned from both his startup ventures and his time at Netflix.Specifically, Bruce discusses:- The importance of adaptability and dealing with change in engineering leadership.- How a reduced sense of fear and a high risk tolerance can drive success.- The value of networking skills in building relationships within a company.- Why psychological safety is key to building trusting and accountable teams.- Bruce’s framework for seeking excellence and driving customer delight in engineering.- Lessons learned from working in both startups and large corporations like Netflix.- The dangers of emulating big company processes in a startup environment.Resources Mentioned:Netflix - https://www.netflix.com/ Plato - https://www.platohq.comGitHub - https://github.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#SoftwareDevelopment #TechLeadership #PlatformEngineering #Product #Marketing #Innovation #Startup #GenerativeAI #AI
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Oct 2, 2024 • 1h 12min

Transforming a $1.4-Trillion Market with Spotnana’s Sarosh Waghmar

In this episode, Sarosh Waghmar, Founder, Co-chairman, and Chief Product Officer of Spotnana, shares his journey from building a self-funded $70-million business to launching venture-backed Spotnana with over $150m in funding. Sarosh dives into his experiences, detailing his passion for creating change and how he has navigated through various challenges to build a platform that redefines the travel ecosystem.Specifically, Sarosh discusses:- How his early fascination with frequent flier miles sparked his interest in the travel industry.- The importance of embracing failures and setbacks to fuel success.- His approach to launching Spotnana and the vision behind building a platform for travel agencies.- Why he believes in the difference between becoming rich and creating wealth.- The importance of staying true to one's values and principles when scaling a business.- The impact of adopting a customer-first mentality in building a tech platform.- How focusing on long-term goals and partnerships can drive innovation.- The significance of discipline in entrepreneurship and the importance of showing up consistently.Resources Mentioned:Sarosh Waghmar - https://www.linkedin.com/in/swaghmar/Spotnana | LinkedIn - https://www.linkedin.com/company/spotnanatechnology/Spotnana | Website - https://www.spotnana.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#travelindustry #traveltech #travelsolutions #product #marketing #innovation #startup #generativeai #AI
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Sep 19, 2024 • 60min

Building a $7B Health Tech Platform with Rob Schutz, Co-Founder of Ro

Rob Schutz, Co-Founder of Ro and Founder of Snagged.com, shares insights from his entrepreneurial journey, creating successful companies in health tech and beyond. He details his path from healthcare consulting to becoming a key player in the telehealth industry. Rob also discusses how his ventures have impacted sectors like men’s health, dermatology and mental health. Throughout the episode, Rob offers wisdom on finding opportunities, building audiences and staying nimble in changing markets.Specifically, Rob discusses:- How his background in healthcare consulting led him to entrepreneurship.- The challenges of building and scaling a vertically integrated healthcare company.- How starting with a taboo topic like erectile dysfunction paved the way for Ro’s success.- Why bootstrapping Snagged.com is a personal passion project after his time at Ro.- The importance of building organic email lists and leveraging community for growth.- His lessons on the power of negotiation in business.- The impact of transitioning from fast-growing startups to smaller, more personal ventures.- Why founders should balance family life with career aspirations.Resources Mentioned:Rob Schutz - https://www.linkedin.com/in/robschutz/Ro’s | Website - https://ro.co/Snagged.com - http://Snagged.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#Entrepreneurship #Healthcareinnovation #Telehealth #Product #Marketing #Innovation #Startup #GenerativeAI #AI

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