Traction Turning a Blog into a Multi-Million-Dollar Business with Alex Theuma of SaaStock
Building a thriving SaaS community isn’t just about content — it’s about creating real, in-person connections that people keep coming back to. Alex Theuma, Founder of SaaStock, shares how he transformed a simple blog into one of the most influential SaaS conferences in the world. He unpacks the highs and lows of scaling a global event, from bootstrapping early growth to navigating expansion challenges.
Specifically, Alex discusses:
(05:02) Turning a simple blog into a SaaS community.
(10:51)A SaaS community grew through blogs, emails and newsletters before events.
(15:20) The biggest challenges and lessons from launching the first SaaStock conference.
(22:28) The name SaaStock was inspired by Woodstock and came together instantly.
(30:34) The risks and rewards of bootstrapping versus raising strategic capital.
(33:56) How expanding too quickly nearly derailed SaaStock’s growth.
(40:41) A strategic pivot to virtual events positioned the conference as an industry leader.
(44:51) The SaaSop Founder Membership unites 70 CEOs through meetups and retreats.
(49:45) The power of in-person meetups for fostering engaged communities.
(51:48) A decade in, the vision for SaaStock is to 10x its impact and growth.
Resources Mentioned:
https://www.linkedin.com/in/alextheuma/
SaaStock | LinkedIn
https://www.linkedin.com/company/saastock/
SaaStock | Website
https://www.saastock.com/
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