Traction How To Win GTM in the AI Era with Anthony Enrico, LeanScale
Most GTM teams are stuck in a 10-year-old playbook — Anthony Enrico, Founder and CEO of LeanScale, shows how to break the cycle. Previously Head of RevOps at Boast.AI, where he helped scale the company past $20M ARR, Anthony now advises and enables dozens of founders and revenue leaders to engineer growth without burning headcount. He also shares how they help high-growth startups scale RevOps with a lean, efficient GTM motion.
Specifically, Anthony discusses:
(05:25) Startups replace brute-force growth with RevOps to boost revenue per FTE.
(15:49) Most teams underinvest in the brand despite its long-term impact.
(20:29) Use a data warehouse — not your CRM — for unified reporting.
(25:18) Clay transforms RevOps with scalable, integrated data enrichment.
(30:48) Default uses AI to route leads and trigger workflows across tools.
(35:42) Amplemarket targets fundraisers and job changes with precise outreach.
(40:28) AI is most effective when humans fine-tune for quality and authenticity.
(44:44) Early days are easiest — scaling means harder niches and messaging.
(54:46) Bootstrapping forced them to hire fewer, better people and build processes early.
(01:03:33) A solo GTM dashboard tracks pipeline, ops and conversion rates.
Resources Mentioned:
https://www.linkedin.com/in/anthonyenrico/
LeanScale | LinkedIn
https://www.linkedin.com/company/leanscale/
LeanScale | Website
https://www.leanscale.team
https://www.amplemarket.com/
https://www.clay.com/
http://ocean.io
https://www.default.com/
https://churnzero.com/
https://riverside.fm/
This episode is brought to you by:
Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com
Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI
Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca
Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com
#RevOps #GTMstrategy #B2Bgrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI