On this episode, Kyle Poyar, Operating Partner at OpenView, delves into the transformative power of community-led growth and its impact on businesses. Kyle shares his expertise on how companies can effectively engage with their users to drive sustainable growth and build strong brands.

Specifically, Kyle discusses:

- The importance of understanding the needs and pain points of your audience.

- How to leverage existing communities for faster results.

- The role of community in creating a new category, as demonstrated by HubSpot’s inbound marketing.

- The significance of connecting users with peers to share best practices.

- Strategies for amplifying the voices of thought leaders within the community.

- The benefits of community-driven support for user activation and value realization.

- How community engagement can drive top-of-funnel growth and reduce customer acquisition costs.

- The dual role of community members in sharing experiences and learning from others.

- The impact of community on overall business metrics and functions.

- Effective ways to build a trusted voice within existing communities.

Resources Mentioned:



Kyle Poyar’s Growth Unhinged Community - https://www.growthunhinged.com/

Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/

OpenView - https://openviewpartners.com/

Lloyed Lobo’s Book: “From Grassroots to Greatness” - https://FromGrassrootsToGreatness.com

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

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