No Fluff MSP Marketing

The technicals of marketing are important, but I've always hired smarter people than me to figure that stuff out. Do you know what those people are often missing though? Creativity. Creativity is what makes marketing more effective. It requires a marriage of a creative to understand their target market, what makes them tick, and how to get them to engage, with a technical expert that can incorporate the content and adjust based on the data. People try to pretend that marketing is ALL ABOUT THE DATA and that all marketing decisions are based on data and numbers and research. Complete bullshit. The most successful campaigns in the world started from a great idea. Data came later. Creativity Sells is not just a presentation at ScaleCon24, it's one of our 5 core values at MSP Camp. I believe it in my soul and it's helped me scale multiple businesses FAST. If your marketing is lacking, it's probably not because you're not technical enough. It's likely lacking the creativity to grab and hold someone's attention! Wanna see some creative shit? Try out a free trial at msp-camp.com.

Ashton Fortuna, a tech-turned-sales pro from a California MSP, shares his unique journey into sales. He discusses how technical knowledge boosts credibility and strengthens client relationships. Ashton reflects on balancing personal life with business demands, emphasizing strategies for effective marketing and engagement. His commitment to education, fueled by family motivation, showcases the importance of continuous learning. The conversation also highlights the role of MSPs in enhancing efficiency and the benefits of balancing professional and personal well-being.

In this episode, we're throwing it back to one of Taher's presentations at ScaleCon24 - Cross Selling to Current Clients! Adding MRR with your current client base is significantly easier than adding new MRR through new client acquisitions. Of course, we need to do both, but how do we implement a process that gets clients excited about buying more from you without having to constantly hold meetings with them? In this episode Taher shares the exact approach they took to add between $3,000-$5,000 MRR each quarter at Alltek Services from their current client base! Do you want to see the exact content we used? Check out msp-camp.com!

James Scudder, a dynamic and ambitious MSP owner, shares his journey from industry newbie to growth achiever. He dives into unconventional marketing tactics, like using vibrant clothing for personal branding, and underscores the importance of authentic engagement in content creation. Scudder also emphasizes the need for a diverse client base and innovative onboarding processes to maximize efficiency. With a goal of reaching $90,000 in monthly recurring revenue by 2025, his story is a testament to resilience and strategic growth in the MSP landscape.

We are super fortunate that we manage dozens of social media accounts for our members. This has provided some excellent real world data that has helped us improve our service. In this episode, we lay out what the data has shown over the last 6 months and how social media best practices for different platforms are changing for MSPs. Maddie provides some great tips to start improving your social media presence right away! If you're having trouble managing your own social media and would like Maddie to manage your accounts, feel free to check out that service and what it includes here: https://campers.msp-camp.com/product/social-media-management/

We've heard it a million times.... "Raise your prices!" People love oversimplifying something that does need to be approached thoughtfully and carefully. Everyone screams WHAT to do, but I rarely hear HOW to do it. In this episode, Taher outlines the specific approaches he took in the two categories of raising prices that will be covered: Clients on legacy prices that you need to move up to current prices Price increase for managed clients that are at current prices This may not be the perfect solution, but it worked exceptionally well at our MSP. In one instance, we added $8,000 in MRR in one week with no client churn. Don't miss this one! If you want to check out the email we used in this campaign, check out msp-camp.com!

Inbound Marketing is very different from Outbound Marketing for MSPs. They are both effective and they both have Pros and Cons. In this episode we lay out the differences for MSPs, as well as our recommendation on where to start! Don't forget to stop by camp to check out our latest content or to get your free 7-Day Trial started at msp-camp.com!

ScaleCon24 was an exciting first-year event with valuable insights on marketing and sales. Key highlights include effective direct mail strategies and the importance of consistent campaigns. Diverse presentation styles kept energy high, especially during impactful sales training sessions. Live feedback sessions were crucial in shaping future events, ensuring better engagement and attendee experiences. The conversation also stressed the significance of practical presentations and the ongoing effectiveness of SEO and Google AdWords for Managed Service Providers.

In today’s episode, we’re switching things up as I chat with Steven about his impressive career journey, starting as an intern at Alltek and now running the content team here at MSP Camp. We look back on his early days, the challenges he faced, and how he developed the management and organizational skills that helped him grow within the company. From the lessons he picked up along the way to his unique approach to leadership, this is a fun and insightful conversation about how he’s made his mark in MSP Camp! If you want to see some of his awesome content and use it in your own marketing, check out MSP Camp at msp-camp.com.

In this episode, I’m excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid costly mistakes by learning from others’ experiences. We talk about how mentorship, whether formal or informal, can propel you forward by giving you guidance from those who've been in your shoes. Whether you're just starting out or running a multi-million dollar MSP, the value of a peer group or mentor can’t be overstated. It’s not just about having a network; it's about having people in your corner who push you to reach your goals and hold you accountable when things get tough. If you're not a camper yet and want to be part of a community of like-minded MSPs, join camp at MSP Camp (msp-camp.com).