No Fluff MSP Marketing

I have a massive archive of some of my favorite ads of all time. "We all hate ads in general, but we love ads in particular."What makes an advertisement good or bad?In this episode, we watch and review 6 ad creatives. Some good. Some bad. Some B2B. Some B2C. We can learn from each category. Stop Using Sh*t content! Visit msp-camp.com to instantly upgrade your MSP Marketing

Andrew is one of the greatest leaders I know. His team is stellar, what he has accomplished is incredible, and his passion is contagious!In this episode we discuss how Vision and Culture align, managing teams, eliminating distractions, and how to grow even when resources may be strapped at first.I thoroughly enjoyed this conversation and learned a lot. I hope you do too!

Explore the balance between parenting and a thriving career, where a positive mindset turns challenges into growth opportunities. Learn about the exciting launch of Phase Two of Camp Journey, emphasizing educational strategies tailored for MSP members. Discover how to build and maintain profitable referral partnerships within the commercial real estate sector, fueling business expansion and success.

I'm speaking from experience how harmful shiny object syndrome can be to long term growth. It took me years to mature enough in my marketing career to understand when something is just a distraction. It's easy to get caught in the trap of "shiny objects" when it comes to growing your business. Instead of being a white belt in a bunch of shit, it's time to focus and get excellent at the things you're already doing!

Yeah. Simple concept. The longer I'm in marketing the more this is becoming a universal truth. You know what's cool though? We have ads for any format you can image right on MSP Camp.No excuses not to take action!

SEO is dead! And it has been 15 times in the last 15 years. Don't listen to the bullshit. The effort you're putting into your website, SEO, and content is not being wasted. In this episode, we talk about how search is changing, the $7,000 MRR lead that came in from ChatGPT to an MSP client of ours, and specifically how to rank in the new world of SEO.Don't worry SEO is not dead or dying and in this episode we show proof :)Tired of boring MSP Content? What are you waiting for? Check out msp-camp.com and start a trial today!

We've all heard the investing phrase "Time in theMarket beats timing the Market"This phrase is so well known because it's advice EVERYONENEEDS TO HEAR! It goes against our human nature of wanting quick wins. It's sound advice that can be very difficult to follow. That's why it's so famous. We made a little tweak to this... Time in the marketingbeats timing the marketing. It's easy to want to run a campaign and get instant andimmediate wins for your business. It's not always that easy in the B2B and specifically MSP space.  In this episode we go over time expectations, tactics thatwork, and why it's so important to keep the marketing momentum going no matterwhat!Ready to get off the sidelines? Visit msp-camp.com and start a 7 day trial!

We used to a lot of these, so we were excited to get back in and do an update!Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around!We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between. If you're a current MSP Camp member, this is highly relevant to you!If you're ready to join us on this journey, start a trial at: https://msp-camp.com/

Tim Conkle, Founder and CEO of The 20 MSP, is a powerhouse in scaling MSP businesses. In this conversation, he shares innovative strategies for enhancing client interactions and navigating industry challenges. Tim emphasizes the importance of a unique sales proposition and vibrant marketing efforts in a competitive landscape. He discusses the pitfalls of self-reliance among entrepreneurs, advocating for teamwork and delegation to foster growth. The session closes with insights into future collaborations, hinting at exciting developments ahead.

Steve Young, Director of Business Development at GDS, shares his journey in MSP sales, highlighting the importance of authentic communication and understanding client psychology. He compares sales strategies to jujitsu principles, advocating for flexibility over rigidity. Steve emphasizes active listening techniques, such as mirroring and labeling, to enhance rapport with clients. He stresses the necessity of establishing professional boundaries and introduces a new educational course to help MSPs master cold calling, aiming to boost their sales effectiveness.