No Fluff MSP Marketing

We've all heard the investing phrase "Time in theMarket beats timing the Market"This phrase is so well known because it's advice EVERYONENEEDS TO HEAR! It goes against our human nature of wanting quick wins. It's sound advice that can be very difficult to follow. That's why it's so famous. We made a little tweak to this... Time in the marketingbeats timing the marketing. It's easy to want to run a campaign and get instant andimmediate wins for your business. It's not always that easy in the B2B and specifically MSP space.  In this episode we go over time expectations, tactics thatwork, and why it's so important to keep the marketing momentum going no matterwhat!Ready to get off the sidelines? Visit msp-camp.com and start a 7 day trial!

We used to a lot of these, so we were excited to get back in and do an update!Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around!We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between. If you're a current MSP Camp member, this is highly relevant to you!If you're ready to join us on this journey, start a trial at: https://msp-camp.com/

Tim Conkle, Founder and CEO of The 20 MSP, is a powerhouse in scaling MSP businesses. In this conversation, he shares innovative strategies for enhancing client interactions and navigating industry challenges. Tim emphasizes the importance of a unique sales proposition and vibrant marketing efforts in a competitive landscape. He discusses the pitfalls of self-reliance among entrepreneurs, advocating for teamwork and delegation to foster growth. The session closes with insights into future collaborations, hinting at exciting developments ahead.

Steve Young, Director of Business Development at GDS, shares his journey in MSP sales, highlighting the importance of authentic communication and understanding client psychology. He compares sales strategies to jujitsu principles, advocating for flexibility over rigidity. Steve emphasizes active listening techniques, such as mirroring and labeling, to enhance rapport with clients. He stresses the necessity of establishing professional boundaries and introduces a new educational course to help MSPs master cold calling, aiming to boost their sales effectiveness.

In this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to!I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each slide.I hope this helps you close all the Co-Managed IT deals!P.S. sorry about missing last week. My wife gave birth to our third child last week. A healthy baby boy named Truitt!

There are some universal truths in life: The sun will come up tomorrow. The sky is blue. And urgency is a powerful tool to get someone to take action. In this episode, we discuss how to incorporate urgency into your marketing campaigns, as well as specific examples of effective urgency/time sensitive based MSP marketing campaigns. Ready to step up your marketing today? Visit msp-camp.com

In this episode, we discuss the importance of branding for MSPs, what is it, what is it NOT, and how to know whether it's time to rebrand! Sometimes we're quick to jump on wanting to "rebrand" yet may not understand what that entails. We provide some specific examples of how to improve your brand, what should be included in your brand book, and lots of other gold nuggets throughout! If you're interested in checking out the brand book we completed recently for a client, visit our custom content page here: https://msp-camp.com/custom-content/

To prepare for 2025 to be a year of growth it's good to start off with the right mindset. one that is OBSESSED with growth! There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different? That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that you know will help your MSP grow overtime. Save time by using our campaigns to grow your MSP with the right mindset: https://msp-camp.com/pricing/

Paco Lebron is an MSP Owner as well as cohost of one of the first podcasts in the MSP space - MSP Unplugged! He's an interesting dude that is doing A LOT! Including holding an annual conference for MSPs in the sub $3 million range. I've been to the last 2 TechCon Unplugged events and THEY ARE AWESOME! In this episode we discuss a lot, but his strategic networking is something that I think every MSP needs to hear if they're interested in growing their business - which is 99.999% :) Do you want access to the cheat code that Paco is using to have consistent high quality content? Visit msp-camp.com

Had a great conversation with Bobby and Chad from LimeTree Labs, as well as their startup PSA - ZEST MSP! I love that the podcast covers marketing, but also the entrepreneurial journey of many of the guests. I learned a lot and these guys are inspiring to say the least! Check it out.