No Fluff MSP Marketing Eliminate Friction with Special Guest Tim Conkle
15 snips
Feb 14, 2025 Tim Conkle, Founder and CEO of The 20 MSP, is a powerhouse in scaling MSP businesses. In this conversation, he shares innovative strategies for enhancing client interactions and navigating industry challenges. Tim emphasizes the importance of a unique sales proposition and vibrant marketing efforts in a competitive landscape. He discusses the pitfalls of self-reliance among entrepreneurs, advocating for teamwork and delegation to foster growth. The session closes with insights into future collaborations, hinting at exciting developments ahead.
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Alltech's Growth Problem
- Tahr Ahmed discusses Alltech's rapid growth leading to unchanged profits despite increased revenue.
- This illustrates the common MSP problem of scaling without corresponding profit growth.
The Sales Pitch Problem
- Tim Conkle recounts teaching MSPs effective marketing strategies that generated numerous leads.
- However, this success revealed underlying sales pitch problems, as clients struggled to differentiate between MSPs.
Crafting a USP
- Craft a unique sales proposition (USP) to stand out from competitors.
- Without differentiation, clients default to price, leading to lost deals.