No Fluff MSP Marketing

I am very fortunate to be able to speak to dozens of MSPs every week at all levels of marketing maturity. There are reliable "patterns" I'm finding after having so many conversations.In this episode, we break down the common traits that are found in those MSPs absolutely killing it in growing from marketing. Ready to improve your content overnight? Check out campers.msp-camp.com

In this final episode of the workshop, I lay out spend levels and what you should be focused on at each level. It's good to get excited about marketing, but find an ROI at each spend level BEFORE moving up to the next. Ready to get going? visit campers.msp-camp.com

In this episode, we cover some of the best questions asked at the TechCon Unplugged workshop. I hope you find it helpful!If you're ready to get your marketing machine going, visit campers.msp-camp.com!

I was grateful for the opportunity to lead a workshop for TechCon Unplugged this year. As a good marketer does, I documented the whole thing. I hope this helps you on your MSP Marketing journey!Stop Using Sh*t content! Visit campers.msp-camp.com to instantly upgrade your MSP Marketing Content

We're back and better than ever!Co-Hosts Nigel Moore and Taher Hamid talk lessons from ScaleCon24 and what's in store for ScaleCon25!If you're on the fence, make sure to listen to this one and grab your ticket at scalecon.com!

We talk a lot about campaigns. Campaigns give your marketing a focus and make it easier to actually get leads when marketing your MSP. In this episode, we review:Misconception around campaigns Pain Points and OpportunitiesWhat a campaign is and isn'tYou don't have to do EVERYTHING to find successIf you've wanted to run a marketing campaign but just don't know where to star, this episode is for you.Want to grab the campaign we reviewed in this episode? Start a trial and grab it for free

Tickets go up in price every 30 days. Lock in your price and get to New Orleans September 25-27.Room Block and tickets at: ScaleCon.com Last year was a hit, but we learned A TON. We're bringing all of those improvements to ScaleCon25. Get ready for an incredible value packed event!

Send help!Taher and Steven are tied up in the closet and Maddie and Sunny stole the pod!We have no idea what they're going to say...Good luck to you all and please send help!P.S. they have us watching "Love Island" on repeat while we're trapped. I would rather be waterboarded.

Early Bird Pricing goes up July 1st! Lock in your ticket today at: ScaleCon.comWe only have 400 spots and almost HALF are already sold. Don't wait to get your ticket. You won't want to miss it!

We're all great at thinking about what we SHOULD be doing. Oh, we SHOULD start a podcast.We SHOULD start advertising.We SHOULD host an event. There are so many shoulds that it's crippling. When we finally get going again we want to do too much because we've been shoulding all over ourselves for months so we want to make up for it. So we create and start executing on an elaborate and all consuming marketing plan. All the things!But then we fall off for a month. It's such a heavy lift to get the machine going again that we... never do.When I think about adding a new tactic into the strategy I always weigh the value to sustainability. Will it be easy to keep the thing going? If not, I will not add it in unless I'm hiring someone or an agency to do it for me. Full stop. In this episode we go over:Lots of specific examples of unsustainable marketingHow to decide if something is sustainable or notWhy it might just be the single most important aspect to find long term success with marketing your MSPWe also sing and dance a bit but you can skip that part if you want to avoid the second hand cringe. We just increased our monthly trial to 30 days. Summer is always slower so it's one of the levers I get to pull to increase new members coming in. We will undoubtedly go to a shorter trial after summer, so might as well lock in your longer trial now! Month to month cancel anytime as always with ALL of our services.