No Fluff MSP Marketing

In this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to!I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each slide.I hope this helps you close all the Co-Managed IT deals!P.S. sorry about missing last week. My wife gave birth to our third child last week. A healthy baby boy named Truitt!

There are some universal truths in life: The sun will come up tomorrow. The sky is blue. And urgency is a powerful tool to get someone to take action. In this episode, we discuss how to incorporate urgency into your marketing campaigns, as well as specific examples of effective urgency/time sensitive based MSP marketing campaigns. Ready to step up your marketing today? Visit msp-camp.com

In this episode, we discuss the importance of branding for MSPs, what is it, what is it NOT, and how to know whether it's time to rebrand! Sometimes we're quick to jump on wanting to "rebrand" yet may not understand what that entails. We provide some specific examples of how to improve your brand, what should be included in your brand book, and lots of other gold nuggets throughout! If you're interested in checking out the brand book we completed recently for a client, visit our custom content page here: https://msp-camp.com/custom-content/

To prepare for 2025 to be a year of growth it's good to start off with the right mindset. one that is OBSESSED with growth! There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different? That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that you know will help your MSP grow overtime. Save time by using our campaigns to grow your MSP with the right mindset: https://msp-camp.com/pricing/

Paco Lebron is an MSP Owner as well as cohost of one of the first podcasts in the MSP space - MSP Unplugged! He's an interesting dude that is doing A LOT! Including holding an annual conference for MSPs in the sub $3 million range. I've been to the last 2 TechCon Unplugged events and THEY ARE AWESOME! In this episode we discuss a lot, but his strategic networking is something that I think every MSP needs to hear if they're interested in growing their business - which is 99.999% :) Do you want access to the cheat code that Paco is using to have consistent high quality content? Visit msp-camp.com

Had a great conversation with Bobby and Chad from LimeTree Labs, as well as their startup PSA - ZEST MSP! I love that the podcast covers marketing, but also the entrepreneurial journey of many of the guests. I learned a lot and these guys are inspiring to say the least! Check it out.

The technicals of marketing are important, but I've always hired smarter people than me to figure that stuff out. Do you know what those people are often missing though? Creativity. Creativity is what makes marketing more effective. It requires a marriage of a creative to understand their target market, what makes them tick, and how to get them to engage, with a technical expert that can incorporate the content and adjust based on the data. People try to pretend that marketing is ALL ABOUT THE DATA and that all marketing decisions are based on data and numbers and research. Complete bullshit. The most successful campaigns in the world started from a great idea. Data came later. Creativity Sells is not just a presentation at ScaleCon24, it's one of our 5 core values at MSP Camp. I believe it in my soul and it's helped me scale multiple businesses FAST. If your marketing is lacking, it's probably not because you're not technical enough. It's likely lacking the creativity to grab and hold someone's attention! Wanna see some creative shit? Try out a free trial at msp-camp.com.

Ashton Fortuna, a tech-turned-sales pro from a California MSP, shares his unique journey into sales. He discusses how technical knowledge boosts credibility and strengthens client relationships. Ashton reflects on balancing personal life with business demands, emphasizing strategies for effective marketing and engagement. His commitment to education, fueled by family motivation, showcases the importance of continuous learning. The conversation also highlights the role of MSPs in enhancing efficiency and the benefits of balancing professional and personal well-being.

In this episode, we're throwing it back to one of Taher's presentations at ScaleCon24 - Cross Selling to Current Clients! Adding MRR with your current client base is significantly easier than adding new MRR through new client acquisitions. Of course, we need to do both, but how do we implement a process that gets clients excited about buying more from you without having to constantly hold meetings with them? In this episode Taher shares the exact approach they took to add between $3,000-$5,000 MRR each quarter at Alltek Services from their current client base! Do you want to see the exact content we used? Check out msp-camp.com!

James Scudder, a dynamic and ambitious MSP owner, shares his journey from industry newbie to growth achiever. He dives into unconventional marketing tactics, like using vibrant clothing for personal branding, and underscores the importance of authentic engagement in content creation. Scudder also emphasizes the need for a diverse client base and innovative onboarding processes to maximize efficiency. With a goal of reaching $90,000 in monthly recurring revenue by 2025, his story is a testament to resilience and strategic growth in the MSP landscape.