No Fluff MSP Marketing Throwback Episode: Using Your Content to Sell
10 snips
Sep 16, 2024 Dive into the essential role of content in closing sales. Learn how to leverage high-quality visuals to justify premium pricing and engage clients effectively. Discover the power of tailored videos that simplify complex topics while keeping it fun. Hear about useful tools like SharePoint for managing MSP content. Plus, get tips on organizing your materials and creating helpful checklists to streamline communication with your team. Ready to sell smarter with your content?
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Content Repurposing
- Use content for both prospecting and selling.
- Leverage existing marketing material in sales meetings to educate and engage prospects.
Fiber Explanation Content
- Tahir and Steven discussed a client hesitant to switch to fiber internet despite its benefits.
- Creating an infographic and a motion graphic video helped explain fiber's advantages and address client concerns.
Leveraging Vulnerability Scanning Tools
- Use tools like Galactic Scan for vulnerability assessments.
- Create custom explainer videos to showcase these tools and their value proposition to clients.