No Fluff MSP Marketing A Conversation with MSP Owner James Scudder
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Nov 18, 2024 James Scudder, a dynamic and ambitious MSP owner, shares his journey from industry newbie to growth achiever. He dives into unconventional marketing tactics, like using vibrant clothing for personal branding, and underscores the importance of authentic engagement in content creation. Scudder also emphasizes the need for a diverse client base and innovative onboarding processes to maximize efficiency. With a goal of reaching $90,000 in monthly recurring revenue by 2025, his story is a testament to resilience and strategic growth in the MSP landscape.
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James's Early IT Journey
- James Scudder's IT journey began with work experience at 14, leading to a job at HP.
- He later worked at various MSPs, observing their diverse approaches to marketing, tech support, and sales.
COVID's Impact on Launch
- James planned to launch 76 Services earlier, but COVID-19 delayed his plans.
- He worked a stable job during the pandemic before transitioning to his own MSP.
Prioritize Onboarding
- Focus on perfecting your onboarding process before scaling client acquisition.
- Ensure a smooth and efficient onboarding experience for new clients.
