No Fluff MSP Marketing Hitting The Ground Running with Ashton Fortuna
Nov 29, 2024
Ashton Fortuna, a tech-turned-sales pro from a California MSP, shares his unique journey into sales. He discusses how technical knowledge boosts credibility and strengthens client relationships. Ashton reflects on balancing personal life with business demands, emphasizing strategies for effective marketing and engagement. His commitment to education, fueled by family motivation, showcases the importance of continuous learning. The conversation also highlights the role of MSPs in enhancing efficiency and the benefits of balancing professional and personal well-being.
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Accidental Salesman
- Ashton Fortuna's journey into sales began unexpectedly when his wife's pregnancy led to him using walks to visit local businesses.
- This networking, although not immediately fruitful, sparked an interest in sales, offering him a flexible schedule.
Authentic Learning over FUD
- Instead of relying on potentially manipulative sales tactics, focus on genuine learning and understanding.
- Taher recommends listening to podcasts like "No Fluff MSP Marketing" for valuable insights.
Leveraging Client Appreciation
- Show appreciation to existing clients with small gifts and ask for referrals or Google reviews.
- This strengthens relationships and generates new leads, as demonstrated by Ashton Fortuna's success.