No Fluff MSP Marketing 10 Tips We Learned From ScaleCon24
8 snips
Oct 21, 2024 ScaleCon24 was an exciting first-year event with valuable insights on marketing and sales. Key highlights include effective direct mail strategies and the importance of consistent campaigns. Diverse presentation styles kept energy high, especially during impactful sales training sessions. Live feedback sessions were crucial in shaping future events, ensuring better engagement and attendee experiences. The conversation also stressed the significance of practical presentations and the ongoing effectiveness of SEO and Google AdWords for Managed Service Providers.
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Systematic Direct Mail
- Direct mail marketing requires a systematic approach for success.
- Send mail, track delivery, and call the next day with a script referencing the mailpiece.
Canva Crash Courses
- Create Canva crash courses for MSP Camp members.
- Cover basic design principles, mockups, and custom design creation.
Opposing Sales Strategies
- Multiple successful, yet opposing sales strategies exist in the MSP space.
- Brian Gillette and Jennifer Bleem's contrasting approaches both yield positive results for their clients.