Ryan Deiss, a savvy businessman and digital marketing expert, joins the conversation to explore how tariffs can be transformed into opportunities. They discuss innovative strategies like tariff engineering, featuring memorable examples such as Converse's clever sneaker classification. Deiss emphasizes the importance of viewing challenges as competitive moments and adapting through group buying and local production. The duo shares insights on navigating supply chain complexities, advocating for proactive engagement with suppliers to foster growth in a shifting global market.