Business Lunch Building Your Individual Empire: The New Entrepreneurial Shift
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Jan 22, 2026 
Ryan Deiss, founder of DigitalMarketer and The Scalable Company, dives into the revolutionary idea of 'Individual Empires' as he discusses transitioning from personal brands to scalable businesses. He highlights the importance of establishing systems and teams to avoid creator burnout and bottlenecks in content creation. The conversation unveils monetization strategies that can turn attention into sustainable revenue and emphasizes that building a brand demands careful planning and organization to ensure future success.
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Personal Brand Versus Individual Empire
- A personal brand is media: fame and trust that can be pointed in any direction.
- An individual empire monetizes that trust into real operating businesses with teams and systems.
Media Aggregation Is Not A Brand
- Creator channels are effectively media that aggregate attention, not brands by default.
- The smartest monetization for media is launching owned brands, not relying on ad models alone.
Build A Creator Network Not A Lone Brand
- If you own media, nurture other creators and build a network so growth doesn't depend solely on you.
- Partner early with rising talent, systemize processes, and accept some will leave after contracts end.