Lunch With Norm - The eCommerce & Amazon FBA Podcast

From 10M to 200M - How to Build Systems (So Your Business Runs Without You) | Ryan Deiss | Ep. 615

Sep 2, 2024

Ryan Deiss, a serial entrepreneur and the mind behind DigitalMarketer, shares essential insights on scaling businesses effectively. He emphasizes the importance of systems over simple tactics for sustainable growth. Deiss discusses the concept of value engine mapping to visualize customer journeys and identifies key metrics for ongoing success. He reveals how to avoid common SOP mistakes and suggests a 90-day planning rhythm to drive focus. With practical tips on documenting processes and developing a strong team structure, this conversation is a goldmine for aspiring entrepreneurs.

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INSIGHT

Systems Compound Growth

Systems, not tactics, compound growth over time and prevent burnout.
Without systems, businesses become perpetual chasers of the next idea and never scale.

ANECDOTE

The Binder Trap

Ryan documented everything after reading the E-Myth and produced binders full of SOPs nobody used.
He realized they documented low-value tasks and discovery became impossible.

ADVICE

Map The Customer Journey First

Visualize the customer journey first using simple process mapping before documenting tasks.
You cannot optimize what you cannot visualize, so start with a whiteboard and sticky notes.

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In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving before systemizing, and how to focus on key metrics to optimize your growth engine.

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More about Ryan...

Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.

Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.

This episode is brought to you by Startup Club:

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