Lunch With Norm - The eCommerce & Amazon FBA Podcast

In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you. Ritu breaks down: - The 3 most important metrics for Amazon ad performance - Why conversion rate is your #1 lever and how to improve it - How to use OA ratio (Organic to Ad ratio) to stop ad dependency - The difference between budget control vs. TACoS control - The halo effect and how Amazon attribution can mislead you - Real tactics to prevent leaky bucket ad spend - Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder. 📌 Whether you're an Amazon beginner or a 7-figure seller, you’ll walk away with a clear framework to optimize your ads, boost profitability, and scale with confidence in Q4 and beyond. 👍 Like this video if you learned something 🔔 Subscribe for more expert Amazon tips every week 💬 Comment below with your top takeaway or question for Ritu! ___________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/   Timestamps: 00:00 Introduction and Episode Overview 03:59 Amazon Ad Performance 14:11 Conversion Rates 20:25 Strategies to Improve Conversion Rates 27:59 Understanding Organic to Ad Ratio 32:51 Understanding the OA Ratio 34:11 Detecting and Managing Cannibalization 37:01 The Halo Effect in Amazon Ads 39:48 Controlling TACoS: Waste vs. Budget 46:58 Q&A and Final Thoughts 50:29 Using AI Tools for PPC Optimization

In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025. Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯 What You’ll Learn: - Who TikTok Shop is really for - How TikTok content boosts Amazon conversions - Why TikTok Shop isn’t just a trend—it’s a retail shift - The #1 mistake sellers make when expanding to TikTok - How much you need to budget to actually succeed - What AI agents + creators mean for the future of eCommerce   Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) https://bullseyesellers.com/ ___________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/   Timestamps: 00:00 Introduction to TikTok Shop's Impact on Amazon 00:41 Meet Ian Page 01:53 Diving into TikTok Shop Strategies 02:53 Understanding the Ideal Products for TikTok Shop 05:21 Challenges and Solutions for TikTok Sellers 08:04 The Power of TikTok's Algorithm 14:18 Building a Brand Ambassador Program 17:32 The Importance of Patience in Brand Building 25:43 The Halo Effect of TikTok on Amazon Sales 27:18 The Viral Video Effect 27:59 Navigating TikTok Shop for International Sellers 30:47 Comparing TikTok Shop and Amazon Fees 34:33 When to Expand Your Brand to TikTok Shop 38:29 The Future of AI in E-commerce 42:52 Bold Predictions for TikTok's Future 47:12 Conclusion and Final Thoughts   📌 Subscribe for weekly interviews with top Amazon and eCommerce experts. 📬 Join the Newsletter - https://lwn.news

🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale. They break down: - Lessons from building seller tools over the last 5 years - How LLMs and AI agents are redefining eCommerce automation - Why most Amazon tools are reactive and what to do instead - The real AI revolution coming for sellers, agencies, and developers - How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era. 🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at https://datadoe.com 👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/ Chapters 00:00 Meet Jakob Wolitzki 03:11 Datao Copilot App Demo 08:16 Amazon Fees Revealed! 12:51 Red Ocean Growth Secrets 15:36 AI Bubble in Amazon 🫧 18:33 LLMs & Data Analysis Breakthrough 21:28 Automation Pitfalls for Sellers ️ 24:23 Top Tools & Services 2025 27:33 Prompting Skills for Better AI 30:46 AZ Rank Sponsor Spotlight 34:41 Think Tank AI Project 37:35 How AI Rewires Your Brain 41:18 SOPs with AI Tools ️ 44:09 Amazon’s New API Explained 47:32 Future Changes for Sellers

AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC. ✅ You'll learn how to: - Use AI to improve onsite search and 4x search-driven revenue - Build AI-powered upsells and cross-sells like Amazon - Create a RAG database to reduce hallucinations in customer service - Find and segment your highest-LTV customers using smart AI signals - Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM - Turn AI into a creative team: from email to content to chatbot to product research Plus: - How Steve built a fully automated cigar rating app in 2 days - What Shopify store owners should stop ignoring right now - Why “no-code” tools may be holding you back - Pro prompt tips to get better output from ChatGPT and Claude - What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)   This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable. 📣 Join the conversation and get our best content weekly: https://lwn.news ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/   00:00 AI Changing Everything 04:15 Gemini Workflow Demo 07:51 Cigar App in 2 Days 11:07 AI Search Power 14:01 Fixing Search Results 17:29 AI for Cross-Selling 20:37 Virtual Bundle Tricks 23:39 Find Your Top Buyers 27:10 AOL Account Surprise 33:37 Prompting Like a Pro 36:56 Scroll-Stopping Thumbnails 40:09 Qualify Leads Fast 43:16 ADA Lawsuit Warning 46:35 What Is NotebookLM? 50:37 SEO Press Release Tip 54:25 How to Contact Steve

Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. In this episode, we break down: - What the 55/75 split really means for your visibility - How A9, Cosmo, and Rufus impact your title strategy - What NOT to do with keywords, titles, and bullet points - How to speak to both humans and the algorithm - Ranking secrets Amazon doesn’t want you to know Brian also shares insights into: - How to test and adapt your titles with flat files - Where Amazon is actually pulling information from - Why your listing might not be optimized even if it ranks - How Amazon decides who shows up in Rufus search results Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend. 👀 Want to know how to rank #1 on Amazon in 2025? This episode is your blueprint. Chapters 00:00 Amazon SEO Secrets 00:53 Meet Brian Johnson 02:53 Events + Free Resources 06:12 Amazon Title Split Begins 10:12 Why It Even Matters 12:16 Boost Ranking with Titles 25:57 AI Tools for Listings 30:29 55/145 Title Strategy 33:11 Quick Title Fixes 34:28 Brand Name in Title? 35:56 Title Writing Tips 37:36 Rank Ready Giveaway  39:25 Prepping for Q4 43:01 Flat File SEO 46:29 Cosmo + Rufus Explained 52:18 Human vs AI SEO 57:16 Final Title Tips 59:02 Seller Q&A Session 01:08:59 Final Wrap-Up ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers. In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/ 👉 You’ll learn: - What Cosmo really is (hint: not an algorithm) - How Rufus works with Cosmo to serve product recommendations - Why Amazon removed the Q&A section—and what it means for your listing - How to optimize your backend and A+ content for AI-powered discovery - The three personas every listing needs to reflect - How pricing psychology and long-tail keywords affect Cosmo indexing - What mistakes 90% of sellers are making in their backend fields - Practical tips to align your listing and ads with Amazon’s AI systems - The tool that shows what your images actually say to the algorithm   🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.   Timestamps 00:00 Intro 02:22 What Is Cosmo AI? 03:33 Amazon Optimization in 2025 04:45 Keyword Signals Cosmo Reads 05:09 How Cosmo Ranks Products 12:26 Pricing Secrets for Visibility 15:18 Targeting with Amazon Data 18:10 Optimize for Cosmo + Rufus 24:18 Winning Images + FAQ Strategy 28:56 Photo Tips for Rankings 32:54 Rank on Google via Cosmo? 36:20 Ultimate Listing Checklist 2025 42:08 Build Accurate Buyer Personas 49:29 Grow Through Seller Community 55:14 Final Tips

Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.   Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.   What You'll Learn in This Episode: - Why press releases are still king for white hat SEO - How to safely build backlinks to your Amazon listings - The “Pinterest Method” to boost SEO for ecommerce - Using Reddit Answers & Quora to dominate LLMs - How Amazon sellers can get indexed by Google faster - Leveraging tools like SparkToro, Google Docs, and IFTTT - Why most SEO advice is outdated (and what to do instead) - Dan’s secret $500 backlink strategy for Amazon sellers 🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm   Chapters 00:00  White Hat Backlink Secrets 04:17  Rank Amazon Listings on Google 07:38  Social Profiles = Backlinks 10:46  Plant Your Flag on Blogger & Tumblr 13:52  Fiverr SEO Gigs: Worth It? 17:55  Avoid Junk Links at All Costs 21:01  Backlinks via Scholarships? 30:09  How to Index in LLMs 33:24  LLMs.txt vs Robots.txt 36:50  Reddit Answers = SEO Gold 40:45 Use a Website Newsroom 44:08 Evergreen Press Release Strategy 48:00  Google Prioritizes News First 52:06  Google Docs = SEO Weapon 55:12  No-Follow Links Still Help? 59:51 Connect with Dan on LinkedIn ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/  

In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales. The secret? TikTok Live. We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce. ✅ Learn the secret to TikTok Live selling ✅ Why your first 30 seconds can make or break your stream ✅ How to deal with trolls, engage customers, and build real loyalty ✅ Behind-the-scenes of a multi-studio livestream setup ✅ Why Real Man Apparel offers 36 size combinations — and why that matters ✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed. 🛒 Visit Real Man Apparel: rmac.store 💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.   Chapters 00:00 TikTok Live Business 02:46 Amazon Influencer Struggles 05:37 Why Mods Matter 08:25 Compression vs. Sweat Sales 11:24 Handling TikTok Trolls 14:57 Cash Crisis to Comeback 18:01 TikTok Live Gear Setup 21:06 Affiliate Setup Checklist 24:36 Order Tracking Tools 27:51 TikTok Sales Secret 31:07 How Long to Stream? 34:19 Shopify + Branded Search 37:30 Stand Out With Quality 41:00 Real Customer Loyalty Tips 44:15 TikTok Live Teasers 47:36 Biggest Live Mistakes 51:06 Sub-Brands for Growth 54:06 Give Back + Learn More ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 AZ Rank - https://azrank.com/#get-quote ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

Email isn’t dead but your inbox deliverability might be. Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/ In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.   👇 In this episode, you’ll learn: - Why your emails aren’t landing (even if you think they are) - How to protect your domain from being flagged or spoofed - When to use dummy domains and subdomains - Why cold emails fail with Mailchimp and Klaviyo - How AI is transforming email deliverability - Tools and workflows that actually work (Warmy, AnyBiz, and more) - Why email is still the highest ROI channel in 2025   Timestamps 00:00 Boost Revenue with Email 02:37 Open Rates Dropping? 06:30 Stuck in Spam Folders 09:49 Amazon Seller List Hacks 13:15 Gmail Reputation Risks 16:24 Cold Emailing Rules 19:30 Why Old Domains Win 23:11 Campaign Setup Walkthrough 26:16 $ Millions from Email 28:54 AI-Powered Email Warm-Up 32:11 95% Deliverability Tips 35:54 Best Email Tools 2025 38:44 Meet Warmy (Spam Fix) 42:15 Amazon Insert Tricks 45:33 Domain Age = Trust ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL  

Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets. You’ll learn: - Why the UK, Germany, and France are the easiest and most profitable markets to enter. - How to navigate VAT registration, compliance, and cross-border logistics. - The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers. - Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization. - Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.   With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one. Timestamps 00:00 Why Amazon Sellers Are Struggling in the U.S. 02:18 The 2025 Global Expansion Playbook 05:17 500 Million Untapped Customers 08:00 UK & Germany: The Gateway Markets 10:36 The Costliest Compliance Mistakes 13:12 UK Packaging Rules Demystified 15:43 Relabeling & Forecasting Pitfalls 19:32 Why 7-Figure Sellers Rely on CPAs 22:24 Escaping China Manufacturing Risks 24:54 The Wheel of Kelsey Giveaway 29:56 European Expansion Logistics 32:20 How Long It Really Takes 35:14 Cultural Localization Secrets 38:20 Pro Tools for Market Research 41:31 Realistic Launch Timelines 43:53 Should You Expand Yet? This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.