Lunch With Norm - The eCommerce & Amazon FBA Podcast

AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced. 🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091 Norm and Kevin's AI Workshop - https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P   In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sellers will survive the AI shift in the next few years. We break down exactly how AI is changing Amazon PPC, product listings, and shopper behavior—and why most sellers have no idea what's coming. Since 1989, Kevin King been at the forefront of direct marketing, Amazon selling, and internet marketing. His cutting-edge strategies and extensive experience have empowered thousands. You'll learn: - Why Amazon may soon take full control of your PPC campaigns - What Agentic AI and AEO (Answer Engine Optimization) mean for your listing traffic - How to prepare your brand for AI-generated product pages and search results - Why YouTube, press releases, and Reddit are the new ranking battlegrounds - The tools Kevin is using for automation, LLMs optimization, and content syndication - Why most AI content is trash—and how to rise above the noise - How one press release ranked for 130+ keywords - What sellers need to start doing right now to protect their business from irrelevance Timestamps 00:00 How AI Is Taking Over Amazon 03:36 Why Amazon Sellers Should Be Worried 07:26 The Future of Amazon Search 10:53 What Is LLMS.txt 14:12 Reviews, Trust Signals & AI Ranking 17:50 Why AI-Generated Video Fails 20:37 Creating Human-Level Quality 23:30 SEO vs AEO 26:26 Using RSS Feeds 29:55 Smart Next Steps for AI Adoption 33:04 Automation vs AI Agents 36:30 Press Release Hacks 40:29 Kevin’s Favorite AI Video Tool 43:31 Posting Daily YouTube Shorts with AI 46:50 Understanding the 5 Levels of Buyer Awareness 50:22 Exclusive Access: The AI Workshop for Sellers 💥 This episode isn't just a wake-up call. It's a roadmap. If you're serious about thriving as an Amazon seller in 2025 and beyond, you need to watch this now. 📅 Watch the replay of the AI Workshop mentioned in the episode at: https://billiondollarsellers.media ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025. Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll also hear how Fluencer Fruit uses first-party performance data to match brands with the right TikTok and Amazon creators. If you’re a brand owner tired of chasing virality and ready to build influencer systems that convert, this one’s for you. You’ll learn: - How to build long-term influencer partnerships - Why most brands fail at creator outreach - How Fluencer Fruit uses data to match brands and creators - The difference between paid UGC and real influence - How to set up systems for scalable, trackable influencer growth Timestamps 00:00 – Why Content Still Drives Sales 03:05 – Smart Branding Tips for Amazon Sellers 07:01 – How to Find the Right Creator 10:20 – Boosting Brand Awareness with UGC 13:05 – Why Mid-Size Creators Perform Best 15:54 – Getting Influencers to Engage 19:20 – What Makes a Quality Influencer 22:10 – How Commission Stacking Works 25:48 – Sponsored by Sellerboard 29:06 – Using Creator Connection for Growth 32:03 – What Motivates Creators to Launch 35:58 – Dealing With Cease & Desist Orders 39:32 – Do Influencer Videos Still Work? 43:38 – Increasing Customer Touchpoints 47:36 – How Long Does Success Take? 51:22 – Final Thoughts with Liz Saunders ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________   Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #InfluencerMarketing #LunchWithNorm #LizSaunders

In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025. Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business. Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before. If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers. Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today. Timestamps 00:00 – Amazon Ads Are Changing 02:37 – AI Innovation for Sellers 05:30 – AI as Digital Teammate 09:15 – Smart Brands Using AI 11:58 – AI Agents at Gentex 14:38 – How Agents Are Built 17:53 – Life as an AI Founder 20:46 – GenAI Use Cases 24:03 – Retailers Adopting AI 27:45 – Future of AI Agents 30:50 – Testing AI Tools 35:23 – Tool Selection Tips 40:35 – AI Image Optimization 43:58 – AI & Amazon Flywheel 47:13 – Live Audience Questions 50:01 – Getting Started With AI ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________   Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought. Sign up for our Newsletter - https://lwn.news Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.   Matt breaks down: - His 5-step formula for creating high-converting Amazon images - The psychology behind scroll-stopping thumbnails - A/B testing tools like ProductPinion and PickFu - Why copywriters and designers need to work together - Common listing mistakes sellers make in 2025 Timestamps 00:00 – How AI Is Transforming Amazon Ads in 2025 02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization 05:47 –  Main Image Testing 09:58 – The Free Image Check Tool Every Seller Should Use 13:10 – What Makes Shoppers Click 17:29 – How GenSpark Is Fueling AI-Driven Content 20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now 23:02 – Next Level Pixeling App 29:23 – Emailing US vs EU 32:09 – Where AI Tools Are Headed 35:11 – What Airlines Can Teach Us About Amazon Marketing 38:17 – Predicting the Future of Online Shopping & Conversion 40:46 – Dorian’s New App That Could Replace Your Tool Stack 44:50 – The Best Tool for Winning Amazon Images 47:41 – How to Connect with Matt + Free Resources   How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.   👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan

Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.   🔍 What you'll learn: - Why Amazon’s EQR + NLP changes killed old launch tactics - How backend data can destroy your ranking (even if the product is great) - Real strategies from 150+ successful launches - Why your PPC might be failing — and how to fix it - Launch phases & persona targeting that actually work in 2025   This episode is sponsored by: Sellerboard - https://sellerboard.com/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Timestamps 00:00 – Think Launching on Amazon Is Easy? Think Again 02:40 – Why Data-Driven Launches Beat Hacks Every Time 05:56 – The Anatomy of a Failing Product (Case Breakdown) 09:06 – How Crappy Listings Get Updated Without You Knowing 11:59 – Why Great Products Still Fail to Rank 14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models) 17:37 – The Secret to Beating Amazon Support: Ask THIS 20:41 – Image Strategy: Value Buyers vs. Pro Buyers 24:12 – Boosting Conversions by Targeting Buyer Personas 26:50 – Success Leaves Clues: Colin’s Launch Formula 29:59 – Forget Product Launches. Launch Keywords Instead 33:38 – How Amazon Search Mirrors Google’s AI Changes 38:06 – Should You Ever Pause Your PPC Campaigns? 41:09 – How to Cut PPC Without Killing Your Ranking 44:15 – Amazon’s Hidden Flat File & Browse Node Secrets 46:57 – Why Flat Files Break Listings (And How to Fix Them)   👇 Drop a comment with “I subscribe” and I’ll reply personally! This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators. He talks about: - How to build brands with recurring revenue - Lessons from launching .Club Domains and selling to GoDaddy - Creator economy trends and the rise of NoteGPT - The right way to raise funding and attract investors - Why brand story and trust are critical in today’s market Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond. Timestamps: 00:00:00 - Startup Foundation 00:03:38 - Entrepreneur Journey 00:06:42 - Liquidity Control 00:09:33 - Turn On A Dime 00:12:40 - Test and Fail More 00:15:59 - Lean Into Success 00:19:14 - Kickstarter Test 00:22:17 - E-Commerce Brand 00:25:35 - Wealth Creation 00:28:37 - Entrepreneur Learn 00:32:51 - Affiliate Marketing 00:36:17 - E-commerce Vendor ️ 00:39:18 - Runner's World Awards 00:42:12 - Know Your Audience ‍‍ 00:44:59 - AI Music Creation 00:48:50 - AI Imagination Limit   This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ Sponsors: Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. 

Grab your free Amazon Audit - https://flatworldnetwork.com/ Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.   If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works. We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts. This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace. In this episode: - How AI is changing Amazon SEO and PPC - Why Amazon’s COSMO and RUFUS models matter - Creating content that performs in AI-driven search - The future of listing optimization and conversion - Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.   Timestamps 00:00:00 - Amazon Search & AI 00:05:26 - AI Changing Search Discovery 00:09:11 - Amazon Rufus Usage Skyrocketing 00:12:00 - AI Open 24/7 00:14:51 - AI & Amazon Customer Experience 00:17:34 - Key Change: Cosmo Intro 00:20:12 - AI & Listing Optimization 00:22:49 - How to Optimize Amazon Listings: 4 Ways 00:25:13 - Amazon's Future: 3 Things 00:28:02 - Search Experience by Category 00:30:58 - Innovation is Key During the AI Era 00:34:20 - Creating a Non-Intrusive Experience For Customers 00:37:48 - New Innovations Coming  

Try out Joylink here - joylink.io/?aff=lunchwithnorm In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system. What You'll Learn: - How Erik grew JoyLink from scratch with co-founder Aveek - Why deep links, instant tracking, and conversion clarity matter - How affiliates and sellers can use this tool to drive off-site traffic - Why big creators are switching to smarter Amazon tools    Timestamps 00:00 Introduction 00:34 Amazon Affiliate Tool 01:03 Negative Reviews 02:10 Who is Erik Stomp 04:48 Amazon Traffic Boost 06:20 Amazon Launch Strategy with Affiliates 10:43 Amazon Affiliate Failures? 14:12 Amazon Creator Insights 19:12 Future Tactics for Affiliate Marketing 23:45 Conclusion

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for. 🔍 What You’ll Learn - Why keyword volume is dead (and what to track instead) - How Google is evolving with AI & SGE - Tools & frameworks for modern content optimization - The 5 tools every marketer should be using - Real-world tips for schema, site audits, and topical authority - Why AI-written content still needs human-driven strategy _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Intro: Meet SEO Expert Steve Wiideman 02:30 – What SEO Looks Like in 2025 05:42 – Why Search Volume Doesn’t Matter Anymore 07:55 – How to Build Topic Clusters That Rank 10:20 – 5 Tools Steve Uses for SEO Workflows 13:05 – AnswerThePublic for LLM Optimization 15:15 – Google’s AI Search Experience (SGE) 18:00 – How to Future-Proof Your Content Strategy 21:22 – The Role of Schema in Ranking 24:15 – Automating SEO with SearchAtlas & WordLift 27:10 – Content Refresh Framework: Improve What Exists 29:40 – What Most Brands Get Wrong with SEO 33:00 – SEO for eCommerce vs Content Sites 36:20 – Should You Still Write Blog Posts in 2025? 39:05 – Building Internal Links the Right Way 42:30 – Final Thoughts & Where to Learn More from Steve

Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipes You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know. 🔍 What You’ll Learn - How to stop the scroll with Premium A+ - Why pretty images don’t always sell — and what does - Using AI to optimize content at scale (for 10K+ SKUs) - How Rufus is reshaping product page strategy - The truth about Amazon’s new image rules & gray areas - PickFu vs. ProductPinion vs. Intellivi (split testing showdown) - Real-world examples of 600–2500% sales lifts _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Why Listings Fail in 2025 03:45 – Rufus Is Changing Amazon 06:30 – Real vs AI Images 09:12 – AI for Massive Catalogs 13:05 – Using Rufus for Questions 17:25 – Split Testing Images 20:40 – Designing That Converts 24:10 – Fixing Your Image Stack 27:20 – Visual Hacks That Sell 30:50 – Amazon vs Shopify Strategy 33:00 – Unlocking Premium A+ 39:10 – Carousel vs No Carousel 42:30 – Visual vs Text A+ Debate 45:00 – Does Alt Text Still Matter? 47:00 – Free Image Swipe File!