

Lunch With Norm - The eCommerce & Amazon FBA Podcast
Norman Farrar
Rise of the Micro-Brands.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Mentioned books

Oct 8, 2025 • 48min
The AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki
🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.
They break down:
- Lessons from building seller tools over the last 5 years
- How LLMs and AI agents are redefining eCommerce automation
- Why most Amazon tools are reactive and what to do instead
- The real AI revolution coming for sellers, agencies, and developers
- How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era.
🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at https://datadoe.com
👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
Chapters
00:00 Meet Jakob Wolitzki
03:11 Datao Copilot App Demo
08:16 Amazon Fees Revealed!
12:51 Red Ocean Growth Secrets
15:36 AI Bubble in Amazon 🫧
18:33 LLMs & Data Analysis Breakthrough
21:28 Automation Pitfalls for Sellers ️
24:23 Top Tools & Services 2025
27:33 Prompting Skills for Better AI
30:46 AZ Rank Sponsor Spotlight
34:41 Think Tank AI Project
37:35 How AI Rewires Your Brain
41:18 SOPs with AI Tools ️
44:09 Amazon’s New API Explained
47:32 Future Changes for Sellers

Sep 29, 2025 • 58min
How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job
AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.
✅ You'll learn how to:
- Use AI to improve onsite search and 4x search-driven revenue
- Build AI-powered upsells and cross-sells like Amazon
- Create a RAG database to reduce hallucinations in customer service
- Find and segment your highest-LTV customers using smart AI signals
- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM
- Turn AI into a creative team: from email to content to chatbot to product research
Plus:
- How Steve built a fully automated cigar rating app in 2 days
- What Shopify store owners should stop ignoring right now
- Why “no-code” tools may be holding you back
- Pro prompt tips to get better output from ChatGPT and Claude
- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)
This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.
📣 Join the conversation and get our best content weekly: https://lwn.news
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
00:00 AI Changing Everything
04:15 Gemini Workflow Demo
07:51 Cigar App in 2 Days
11:07 AI Search Power
14:01 Fixing Search Results
17:29 AI for Cross-Selling
20:37 Virtual Bundle Tricks
23:39 Find Your Top Buyers
27:10 AOL Account Surprise
33:37 Prompting Like a Pro
36:56 Scroll-Stopping Thumbnails
40:09 Qualify Leads Fast
43:16 ADA Lawsuit Warning
46:35 What Is NotebookLM?
50:37 SEO Press Release Tip
54:25 How to Contact Steve

Sep 17, 2025 • 54min
Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson
Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales.
In this episode, we break down:
- What the 55/75 split really means for your visibility
- How A9, Cosmo, and Rufus impact your title strategy
- What NOT to do with keywords, titles, and bullet points
- How to speak to both humans and the algorithm
- Ranking secrets Amazon doesn’t want you to know
Brian also shares insights into:
- How to test and adapt your titles with flat files
- Where Amazon is actually pulling information from
- Why your listing might not be optimized even if it ranks
- How Amazon decides who shows up in Rufus search results
Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.
👀 Want to know how to rank #1 on Amazon in 2025?
This episode is your blueprint.
Chapters
00:00 Amazon SEO Secrets
00:53 Meet Brian Johnson
02:53 Events + Free Resources
06:12 Amazon Title Split Begins
10:12 Why It Even Matters
12:16 Boost Ranking with Titles
25:57 AI Tools for Listings
30:29 55/145 Title Strategy
33:11 Quick Title Fixes
34:28 Brand Name in Title?
35:56 Title Writing Tips
37:36 Rank Ready Giveaway
39:25 Prepping for Q4
43:01 Flat File SEO
46:29 Cosmo + Rufus Explained
52:18 Human vs AI SEO
57:16 Final Title Tips
59:02 Seller Q&A Session
01:08:59 Final Wrap-Up
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors:
AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/

Sep 8, 2025 • 58min
The Key to Ranking on Amazon in 2025 | Oana Pădurariu
Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.
In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
👉 You’ll learn:
- What Cosmo really is (hint: not an algorithm)
- How Rufus works with Cosmo to serve product recommendations
- Why Amazon removed the Q&A section—and what it means for your listing
- How to optimize your backend and A+ content for AI-powered discovery
- The three personas every listing needs to reflect
- How pricing psychology and long-tail keywords affect Cosmo indexing
- What mistakes 90% of sellers are making in their backend fields
- Practical tips to align your listing and ads with Amazon’s AI systems
- The tool that shows what your images actually say to the algorithm
🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.
Timestamps
00:00 Intro
02:22 What Is Cosmo AI?
03:33 Amazon Optimization in 2025
04:45 Keyword Signals Cosmo Reads
05:09 How Cosmo Ranks Products
12:26 Pricing Secrets for Visibility
15:18 Targeting with Amazon Data
18:10 Optimize for Cosmo + Rufus
24:18 Winning Images + FAQ Strategy
28:56 Photo Tips for Rankings
32:54 Rank on Google via Cosmo?
36:20 Ultimate Listing Checklist 2025
42:08 Build Accurate Buyer Personas
49:29 Grow Through Seller Community
55:14 Final Tips

Sep 2, 2025 • 1h 1min
The New Era of Search: There's a New Way to Rank... | Dan Kurtz
Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.
Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.
What You'll Learn in This Episode:
- Why press releases are still king for white hat SEO
- How to safely build backlinks to your Amazon listings
- The “Pinterest Method” to boost SEO for ecommerce
- Using Reddit Answers & Quora to dominate LLMs
- How Amazon sellers can get indexed by Google faster
- Leveraging tools like SparkToro, Google Docs, and IFTTT
- Why most SEO advice is outdated (and what to do instead)
- Dan’s secret $500 backlink strategy for Amazon sellers
🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm
Chapters
00:00 White Hat Backlink Secrets
04:17 Rank Amazon Listings on Google
07:38 Social Profiles = Backlinks
10:46 Plant Your Flag on Blogger & Tumblr
13:52 Fiverr SEO Gigs: Worth It?
17:55 Avoid Junk Links at All Costs
21:01 Backlinks via Scholarships?
30:09 How to Index in LLMs
33:24 LLMs.txt vs Robots.txt
36:50 Reddit Answers = SEO Gold
40:45 Use a Website Newsroom
44:08 Evergreen Press Release Strategy
48:00 Google Prioritizes News First
52:06 Google Docs = SEO Weapon
55:12 No-Follow Links Still Help?
59:51 Connect with Dan on LinkedIn ______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/

Aug 25, 2025 • 55min
TikTok Live Saved My Business... | Jared Mortensen
In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.
The secret?
TikTok Live.
We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce.
✅ Learn the secret to TikTok Live selling
✅ Why your first 30 seconds can make or break your stream
✅ How to deal with trolls, engage customers, and build real loyalty
✅ Behind-the-scenes of a multi-studio livestream setup
✅ Why Real Man Apparel offers 36 size combinations — and why that matters
✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed.
🛒 Visit Real Man Apparel: rmac.store
💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.
Chapters
00:00 TikTok Live Business
02:46 Amazon Influencer Struggles
05:37 Why Mods Matter
08:25 Compression vs. Sweat Sales
11:24 Handling TikTok Trolls
14:57 Cash Crisis to Comeback
18:01 TikTok Live Gear Setup
21:06 Affiliate Setup Checklist
24:36 Order Tracking Tools
27:51 TikTok Sales Secret
31:07 How Long to Stream?
34:19 Shopify + Branded Search
37:30 Stand Out With Quality
41:00 Real Customer Loyalty Tips
44:15 TikTok Live Teasers
47:36 Biggest Live Mistakes
51:06 Sub-Brands for Growth
54:06 Give Back + Learn More
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors:
Sellerboard - https://sellerboard.com/?p=02091
AZ Rank - https://azrank.com/#get-quote
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/
HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

Aug 18, 2025 • 51min
Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider
Email isn’t dead but your inbox deliverability might be.
Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/
In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.
👇 In this episode, you’ll learn:
- Why your emails aren’t landing (even if you think they are)
- How to protect your domain from being flagged or spoofed
- When to use dummy domains and subdomains
- Why cold emails fail with Mailchimp and Klaviyo
- How AI is transforming email deliverability
- Tools and workflows that actually work (Warmy, AnyBiz, and more)
- Why email is still the highest ROI channel in 2025
Timestamps
00:00 Boost Revenue with Email
02:37 Open Rates Dropping?
06:30 Stuck in Spam Folders
09:49 Amazon Seller List Hacks
13:15 Gmail Reputation Risks
16:24 Cold Emailing Rules
19:30 Why Old Domains Win
23:11 Campaign Setup Walkthrough
26:16 $ Millions from Email
28:54 AI-Powered Email Warm-Up
32:11 95% Deliverability Tips
35:54 Best Email Tools 2025
38:44 Meet Warmy (Spam Fix)
42:15 Amazon Insert Tricks
45:33 Domain Age = Trust
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors: Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/
HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Aug 12, 2025 • 45min
Amazon Sellers Are Making The Move Abroad | Global Expansion with Alexandra Ramirez
Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets.
You’ll learn:
- Why the UK, Germany, and France are the easiest and most profitable markets to enter.
- How to navigate VAT registration, compliance, and cross-border logistics.
- The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers.
- Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization.
- Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.
With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one.
Timestamps
00:00 Why Amazon Sellers Are Struggling in the U.S.
02:18 The 2025 Global Expansion Playbook
05:17 500 Million Untapped Customers
08:00 UK & Germany: The Gateway Markets
10:36 The Costliest Compliance Mistakes
13:12 UK Packaging Rules Demystified
15:43 Relabeling & Forecasting Pitfalls
19:32 Why 7-Figure Sellers Rely on CPAs
22:24 Escaping China Manufacturing Risks
24:54 The Wheel of Kelsey Giveaway
29:56 European Expansion Logistics
32:20 How Long It Really Takes
35:14 Cultural Localization Secrets
38:20 Pro Tools for Market Research
41:31 Realistic Launch Timelines
43:53 Should You Expand Yet?
This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors:
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/
HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

Aug 4, 2025 • 44min
AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo
What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?
🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091
In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content.
We also explore:
- Why polished ads no longer convert like they used to
- How UGC and AI together boost conversions on Amazon
- Prompting tips and custom GPT hacks that actually work
- AI agents vs. automations in ad production
- What creators and marketers need to know now to stay competitive
Timestamps
00:00 AI UGC Ads Are Taking Over
02:37 Why Most AI Ads Still Suck
05:38 The AI “Uncanny Valley” Problem
08:54 Real Humans Still Needed in AI
11:11 Why AI Video Still Frustrates Creators
13:57 AI Agents: The Missing Link?
16:52 Controlling AI Messaging & Brand Voice
19:33 Kevin King on Smart Seller AI
22:13 AI vs Human Authenticity in Content
24:25 Shocking AI Ad: Crying Over Weight Loss?
27:15 Sellerboard: Know Your Real Profit
29:55 IKEA Model: AI Ads on a Budget
32:31 Automation vs AI: What’s the Difference?
36:24 How Companies Are Adopting AI Right Now
39:32 Real AI Content Examples You Must See
42:18 Giveaway Winner + Episode Recap
This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors: Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/
HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

Jul 29, 2025 • 53min
Why AI Is Crushing Unprepared Amazon Sellers | Kevin King
AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced.
🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091
Norm and Kevin's AI Workshop - https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P
In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sellers will survive the AI shift in the next few years. We break down exactly how AI is changing Amazon PPC, product listings, and shopper behavior—and why most sellers have no idea what's coming. Since 1989, Kevin King been at the forefront of direct marketing, Amazon selling, and internet marketing. His cutting-edge strategies and extensive experience have empowered thousands.
You'll learn:
- Why Amazon may soon take full control of your PPC campaigns
- What Agentic AI and AEO (Answer Engine Optimization) mean for your listing traffic
- How to prepare your brand for AI-generated product pages and search results
- Why YouTube, press releases, and Reddit are the new ranking battlegrounds
- The tools Kevin is using for automation, LLMs optimization, and content syndication
- Why most AI content is trash—and how to rise above the noise
- How one press release ranked for 130+ keywords
- What sellers need to start doing right now to protect their business from irrelevance
Timestamps
00:00 How AI Is Taking Over Amazon
03:36 Why Amazon Sellers Should Be Worried
07:26 The Future of Amazon Search
10:53 What Is LLMS.txt
14:12 Reviews, Trust Signals & AI Ranking
17:50 Why AI-Generated Video Fails
20:37 Creating Human-Level Quality
23:30 SEO vs AEO 26:26 Using RSS Feeds
29:55 Smart Next Steps for AI Adoption
33:04 Automation vs AI Agents
36:30 Press Release Hacks
40:29 Kevin’s Favorite AI Video Tool
43:31 Posting Daily YouTube Shorts with AI
46:50 Understanding the 5 Levels of Buyer Awareness
50:22 Exclusive Access: The AI Workshop for Sellers
💥 This episode isn't just a wake-up call. It's a roadmap. If you're serious about thriving as an Amazon seller in 2025 and beyond, you need to watch this now.
📅 Watch the replay of the AI Workshop mentioned in the episode at: https://billiondollarsellers.media
______________________________________
This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors: Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/
HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm