
Lunch With Norm - The eCommerce & Amazon FBA Podcast
Rise of the Micro-Brands.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Latest episodes

Jul 8, 2025 • 50min
The Main Image Fix That Made $19K | Matt Kostan
In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.
Sign up for our Newsletter - https://lwn.news
Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.
Matt breaks down:
- His 5-step formula for creating high-converting Amazon images
- The psychology behind scroll-stopping thumbnails
- A/B testing tools like ProductPinion and PickFu
- Why copywriters and designers need to work together
- Common listing mistakes sellers make in 2025
Timestamps
00:00 – How AI Is Transforming Amazon Ads in 2025
02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization
05:47 – Main Image Testing
09:58 – The Free Image Check Tool Every Seller Should Use
13:10 – What Makes Shoppers Click
17:29 – How GenSpark Is Fueling AI-Driven Content
20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now
23:02 – Next Level Pixeling App
29:23 – Emailing US vs EU
32:09 – Where AI Tools Are Headed
35:11 – What Airlines Can Teach Us About Amazon Marketing
38:17 – Predicting the Future of Online Shopping & Conversion
40:46 – Dorian’s New App That Could Replace Your Tool Stack
44:50 – The Best Tool for Winning Amazon Images
47:41 – How to Connect with Matt + Free Resources
How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.
👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.
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This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors:
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan

Jun 30, 2025 • 52min
Amazon’s AI Is Hiding Your Listings | Colin Raja
Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news
In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.
🔍 What you'll learn:
- Why Amazon’s EQR + NLP changes killed old launch tactics
- How backend data can destroy your ranking (even if the product is great)
- Real strategies from 150+ successful launches
- Why your PPC might be failing — and how to fix it
- Launch phases & persona targeting that actually work in 2025
This episode is sponsored by:
Sellerboard - https://sellerboard.com/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Timestamps
00:00 – Think Launching on Amazon Is Easy? Think Again
02:40 – Why Data-Driven Launches Beat Hacks Every Time
05:56 – The Anatomy of a Failing Product (Case Breakdown)
09:06 – How Crappy Listings Get Updated Without You Knowing
11:59 – Why Great Products Still Fail to Rank
14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)
17:37 – The Secret to Beating Amazon Support: Ask THIS
20:41 – Image Strategy: Value Buyers vs. Pro Buyers
24:12 – Boosting Conversions by Targeting Buyer Personas
26:50 – Success Leaves Clues: Colin’s Launch Formula
29:59 – Forget Product Launches. Launch Keywords Instead
33:38 – How Amazon Search Mirrors Google’s AI Changes
38:06 – Should You Ever Pause Your PPC Campaigns?
41:09 – How to Cut PPC Without Killing Your Ranking
44:15 – Amazon’s Hidden Flat File & Browse Node Secrets
46:57 – Why Flat Files Break Listings (And How to Fix Them)
👇 Drop a comment with “I subscribe” and I’ll reply personally!
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

Jun 23, 2025 • 55min
The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell
In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.
He talks about:
- How to build brands with recurring revenue
- Lessons from launching .Club Domains and selling to GoDaddy
- Creator economy trends and the rise of NoteGPT
- The right way to raise funding and attract investors
- Why brand story and trust are critical in today’s market
Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.
Timestamps:
00:00:00 - Startup Foundation
00:03:38 - Entrepreneur Journey
00:06:42 - Liquidity Control
00:09:33 - Turn On A Dime
00:12:40 - Test and Fail More
00:15:59 - Lean Into Success
00:19:14 - Kickstarter Test
00:22:17 - E-Commerce Brand
00:25:35 - Wealth Creation
00:28:37 - Entrepreneur Learn
00:32:51 - Affiliate Marketing
00:36:17 - E-commerce Vendor ️
00:39:18 - Runner's World Awards
00:42:12 - Know Your Audience
00:44:59 - AI Music Creation
00:48:50 - AI Imagination Limit
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
Sponsors:
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/
HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts.

Jun 9, 2025 • 40min
From A9 to AI: How Amazon AI Is Changing EVERYTHING For Sellers
Grab your free Amazon Audit - https://flatworldnetwork.com/
Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.
If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.
We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.
This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.
In this episode:
- How AI is changing Amazon SEO and PPC
- Why Amazon’s COSMO and RUFUS models matter
- Creating content that performs in AI-driven search
- The future of listing optimization and conversion
- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action
If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.
Timestamps
00:00:00 - Amazon Search & AI
00:05:26 - AI Changing Search Discovery
00:09:11 - Amazon Rufus Usage Skyrocketing
00:12:00 - AI Open 24/7
00:14:51 - AI & Amazon Customer Experience
00:17:34 - Key Change: Cosmo Intro
00:20:12 - AI & Listing Optimization
00:22:49 - How to Optimize Amazon Listings: 4 Ways
00:25:13 - Amazon's Future: 3 Things
00:28:02 - Search Experience by Category
00:30:58 - Innovation is Key During the AI Era
00:34:20 - Creating a Non-Intrusive Experience For Customers
00:37:48 - New Innovations Coming

Jun 2, 2025 • 40min
The Secret Amazon Affiliate Tool That Actually Converts...
Try out Joylink here - joylink.io/?aff=lunchwithnorm
In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.
What You'll Learn:
- How Erik grew JoyLink from scratch with co-founder Aveek
- Why deep links, instant tracking, and conversion clarity matter
- How affiliates and sellers can use this tool to drive off-site traffic
- Why big creators are switching to smarter Amazon tools
Timestamps
00:00 Introduction
00:34 Amazon Affiliate Tool
01:03 Negative Reviews
02:10 Who is Erik Stomp
04:48 Amazon Traffic Boost
06:20 Amazon Launch Strategy with Affiliates
10:43 Amazon Affiliate Failures?
14:12 Amazon Creator Insights
19:12 Future Tactics for Affiliate Marketing
23:45 Conclusion

May 27, 2025 • 58min
How to Outrank 99% of Your Competition (SEO Content Plan 2025)
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.
🔍 What You’ll Learn
- Why keyword volume is dead (and what to track instead)
- How Google is evolving with AI & SGE
- Tools & frameworks for modern content optimization
- The 5 tools every marketer should be using
- Real-world tips for schema, site audits, and topical authority
- Why AI-written content still needs human-driven strategy
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This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
Timestamps
00:00 – Intro: Meet SEO Expert Steve Wiideman
02:30 – What SEO Looks Like in 2025
05:42 – Why Search Volume Doesn’t Matter Anymore
07:55 – How to Build Topic Clusters That Rank
10:20 – 5 Tools Steve Uses for SEO Workflows
13:05 – AnswerThePublic for LLM Optimization
15:15 – Google’s AI Search Experience (SGE)
18:00 – How to Future-Proof Your Content Strategy
21:22 – The Role of Schema in Ranking
24:15 – Automating SEO with SearchAtlas & WordLift
27:10 – Content Refresh Framework: Improve What Exists
29:40 – What Most Brands Get Wrong with SEO
33:00 – SEO for eCommerce vs Content Sites
36:20 – Should You Still Write Blog Posts in 2025?
39:05 – Building Internal Links the Right Way
42:30 – Final Thoughts & Where to Learn More from Steve

May 19, 2025 • 44min
3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]
Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently.
DANIELA'S FREEBIES:
Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic
Best performing product images Swipe File: https://bit.ly/mindfulswipes
You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.
🔍 What You’ll Learn
- How to stop the scroll with Premium A+
- Why pretty images don’t always sell — and what does
- Using AI to optimize content at scale (for 10K+ SKUs)
- How Rufus is reshaping product page strategy
- The truth about Amazon’s new image rules & gray areas
- PickFu vs. ProductPinion vs. Intellivi (split testing showdown)
- Real-world examples of 600–2500% sales lifts _________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
_________________________________
Timestamps
00:00 – Why Listings Fail in 2025
03:45 – Rufus Is Changing Amazon
06:30 – Real vs AI Images
09:12 – AI for Massive Catalogs
13:05 – Using Rufus for Questions
17:25 – Split Testing Images
20:40 – Designing That Converts
24:10 – Fixing Your Image Stack
27:20 – Visual Hacks That Sell
30:50 – Amazon vs Shopify Strategy
33:00 – Unlocking Premium A+
39:10 – Carousel vs No Carousel
42:30 – Visual vs Text A+ Debate
45:00 – Does Alt Text Still Matter?
47:00 – Free Image Swipe File!

May 12, 2025 • 50min
5 Tools to Build Viral Video Ads With AI | Andrew Erickson
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0
AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:
- Build high-converting AI video ads
- Navigate the chaos of Trump’s new tariffs
- Automate supplier discovery and reduce costs
🎯 What You’ll Learn:
- How to create faceless video ads with AI for $10/month
- The 5 tools Andrew uses to build full video ads in minutes
- What generative video (like RunwayML) can and can't do
- How he uses ChatGPT, Midjourney, and Make.com in daily flows
- What’s changed in AI since January (agentic workflows, Grok prompts)
- Tariff workarounds: DDP, Mexico sourcing, and betting markets
- Why sourcing with AI is more powerful than Alibaba
- Using Polymarket to make non-emotional business decisions
Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.
Timestamps
00:00 – AI Is Changing Amazon Selling
01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools
04:18 – 2025 AI Trends: Agentic AI, Make
06:46 – 5 Tools to Build Video Ads Fast
08:42 – 100% AI Ad Example
10:15 – Full AI Ad Workflow
13:55 – Midjourney Prompt Tricks
20:48 – Voiceovers with 11Labs & Grok
22:30 – RunwayML Gen-4 Update
24:58 – Faceless Video Tools (Syllaby)
26:45 – Notebook LM Deep Dive
30:43 – Surviving Tariffs in 2025
34:18 – Sourcing Outside China
35:57 – Mexico Suppliers with AI
38:00 – Using Polymarket for Forecasts
42:50 – Smart Decisions with Data
44:17 – Audience Q&A + Tools
48:32 – Connect with Andrew Erickson
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This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
This is the playbook Amazon agencies don’t want you to figure out.
🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

May 5, 2025 • 44min
Amazon Marketing Cloud (AMC) - A Deep Dive into Amazon's Latest Marketing Tool
Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.
🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing
You'll learn:
- How to access AMC for free without an agency
- Why AMC is critical for tracking lifetime value, attribution, and retention
- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)
- Mistakes brands make with campaigns, bidding, and match types
- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting
- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS
- How to measure customer acquisition cost using AMC
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0
Timestamps
00:00 – Intro & What is AMC? Explained Simply
04:00 – Why Amazon Marketing Cloud is a Big Deal
08:00 – Connecting Website Data to AMC
11:45 – Can AMC Track TikTok Sales?
15:20 – Free Access: How to Get Into AMC
18:40 – Lifetime Value & Ad Spend Transparency
22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)
26:10 – Custom Audiences Now Work in Sponsored Ads
30:30 – AMC + Rufus = The Future of Targeting
34:00 – Campaign Optimization with AMC Data
38:00 – Branded Search Drop-Offs & Retargeting
41:10 – Testing Lookalikes for High LTV Shoppers
45:00 – Amazon Ad Mistakes Most Brands Make
49:00 – How to Launch with Broad vs. Exact Match
55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates
59:10 – Multi-Touch Attribution Models with AMC
1:02:40 – Brand Tailored Promotions (Boosting Conversions)
1:06:00 – Final Thoughts + How to Get Started with AMC
_________________________________
This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
_________________________________
This is the playbook Amazon agencies don’t want you to figure out.
🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!
🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.
🔗 Resources & Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing

Apr 28, 2025 • 1h
Most Sellers Won’t Survive This...
Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos.
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get My Shift Calculation → HERE
_________________________________
🔑 What You’ll Learn
- The real impact of 125–245% tariffs (and who’s hit hardest)
- Short-term inventory strategies to buy time
- Why your supplier is your most powerful ally
- The 4D chess of pricing, brand value, and inventory
- Long-term mitigation strategies
- How to negotiate better payment terms and reduce COGS
Tools Dan’s team uses to stay ahead
🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist
🔗 Useful Links 💼 https://www.titannetwork.com
🎓 Cash Flow for Sellers Training: cashflowforsellers.com
✈️ China Magic Trips: https://www.chinamagictrip.com
🧹 Review Removal Tool: https://tracefuse.ai
🗞 Newsletter: https://lwn.news
🕒 Timestamps (Chapters)
00:00 – Intro & Dan Ashburn Joins
04:00 – What Are Tariffs & Why They Matter
08:00 – The Seller Panic Explained
12:00 – 3-Step Response Plan: Observe, Analyze, Respond
16:00 – Tariff Breakdown: How We Hit 245%
20:00 – The Inventory Game: Why It’s Key to Survive
24:00 – Pricing Strategy & Brand Perception
28:00 – Using “Made in USA” Positioning Without Breaking Rules
32:00 – Supplier Relationships as Your #1 Asset
36:00 – Financing & Warehousing Short-Term Plays
40:00 – DDP Shipping: Pros, Cons & Risks
44:00 – Why Negotiating in Person Works Best
48:00 – Cash Flow Tactics + Supplier Terms
52:00 – Mistakes to Avoid During Tariff Panic
56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.)
1:00:00 – China +1 Strategy & Sourcing Risks
1:04:00 – Final Tips & Tools to Navigate Tariff Chaos