Lunch With Norm - The eCommerce & Amazon FBA Podcast

Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers. In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/ 👉 You’ll learn: - What Cosmo really is (hint: not an algorithm) - How Rufus works with Cosmo to serve product recommendations - Why Amazon removed the Q&A section—and what it means for your listing - How to optimize your backend and A+ content for AI-powered discovery - The three personas every listing needs to reflect - How pricing psychology and long-tail keywords affect Cosmo indexing - What mistakes 90% of sellers are making in their backend fields - Practical tips to align your listing and ads with Amazon’s AI systems - The tool that shows what your images actually say to the algorithm   🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.   Timestamps 00:00 Intro 02:22 What Is Cosmo AI? 03:33 Amazon Optimization in 2025 04:45 Keyword Signals Cosmo Reads 05:09 How Cosmo Ranks Products 12:26 Pricing Secrets for Visibility 15:18 Targeting with Amazon Data 18:10 Optimize for Cosmo + Rufus 24:18 Winning Images + FAQ Strategy 28:56 Photo Tips for Rankings 32:54 Rank on Google via Cosmo? 36:20 Ultimate Listing Checklist 2025 42:08 Build Accurate Buyer Personas 49:29 Grow Through Seller Community 55:14 Final Tips

Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.   Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.   What You'll Learn in This Episode: - Why press releases are still king for white hat SEO - How to safely build backlinks to your Amazon listings - The “Pinterest Method” to boost SEO for ecommerce - Using Reddit Answers & Quora to dominate LLMs - How Amazon sellers can get indexed by Google faster - Leveraging tools like SparkToro, Google Docs, and IFTTT - Why most SEO advice is outdated (and what to do instead) - Dan’s secret $500 backlink strategy for Amazon sellers 🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm   Chapters 00:00  White Hat Backlink Secrets 04:17  Rank Amazon Listings on Google 07:38  Social Profiles = Backlinks 10:46  Plant Your Flag on Blogger & Tumblr 13:52  Fiverr SEO Gigs: Worth It? 17:55  Avoid Junk Links at All Costs 21:01  Backlinks via Scholarships? 30:09  How to Index in LLMs 33:24  LLMs.txt vs Robots.txt 36:50  Reddit Answers = SEO Gold 40:45 Use a Website Newsroom 44:08 Evergreen Press Release Strategy 48:00  Google Prioritizes News First 52:06  Google Docs = SEO Weapon 55:12  No-Follow Links Still Help? 59:51 Connect with Dan on LinkedIn ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/  

In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales. The secret? TikTok Live. We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce. ✅ Learn the secret to TikTok Live selling ✅ Why your first 30 seconds can make or break your stream ✅ How to deal with trolls, engage customers, and build real loyalty ✅ Behind-the-scenes of a multi-studio livestream setup ✅ Why Real Man Apparel offers 36 size combinations — and why that matters ✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed. 🛒 Visit Real Man Apparel: rmac.store 💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.   Chapters 00:00 TikTok Live Business 02:46 Amazon Influencer Struggles 05:37 Why Mods Matter 08:25 Compression vs. Sweat Sales 11:24 Handling TikTok Trolls 14:57 Cash Crisis to Comeback 18:01 TikTok Live Gear Setup 21:06 Affiliate Setup Checklist 24:36 Order Tracking Tools 27:51 TikTok Sales Secret 31:07 How Long to Stream? 34:19 Shopify + Branded Search 37:30 Stand Out With Quality 41:00 Real Customer Loyalty Tips 44:15 TikTok Live Teasers 47:36 Biggest Live Mistakes 51:06 Sub-Brands for Growth 54:06 Give Back + Learn More ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 AZ Rank - https://azrank.com/#get-quote ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

Email isn’t dead but your inbox deliverability might be. Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/ In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.   👇 In this episode, you’ll learn: - Why your emails aren’t landing (even if you think they are) - How to protect your domain from being flagged or spoofed - When to use dummy domains and subdomains - Why cold emails fail with Mailchimp and Klaviyo - How AI is transforming email deliverability - Tools and workflows that actually work (Warmy, AnyBiz, and more) - Why email is still the highest ROI channel in 2025   Timestamps 00:00 Boost Revenue with Email 02:37 Open Rates Dropping? 06:30 Stuck in Spam Folders 09:49 Amazon Seller List Hacks 13:15 Gmail Reputation Risks 16:24 Cold Emailing Rules 19:30 Why Old Domains Win 23:11 Campaign Setup Walkthrough 26:16 $ Millions from Email 28:54 AI-Powered Email Warm-Up 32:11 95% Deliverability Tips 35:54 Best Email Tools 2025 38:44 Meet Warmy (Spam Fix) 42:15 Amazon Insert Tricks 45:33 Domain Age = Trust ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL  

Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets. You’ll learn: - Why the UK, Germany, and France are the easiest and most profitable markets to enter. - How to navigate VAT registration, compliance, and cross-border logistics. - The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers. - Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization. - Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.   With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one. Timestamps 00:00 Why Amazon Sellers Are Struggling in the U.S. 02:18 The 2025 Global Expansion Playbook 05:17 500 Million Untapped Customers 08:00 UK & Germany: The Gateway Markets 10:36 The Costliest Compliance Mistakes 13:12 UK Packaging Rules Demystified 15:43 Relabeling & Forecasting Pitfalls 19:32 Why 7-Figure Sellers Rely on CPAs 22:24 Escaping China Manufacturing Risks 24:54 The Wheel of Kelsey Giveaway 29:56 European Expansion Logistics 32:20 How Long It Really Takes 35:14 Cultural Localization Secrets 38:20 Pro Tools for Market Research 41:31 Realistic Launch Timelines 43:53 Should You Expand Yet? This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people? 🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091 In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content. We also explore: - Why polished ads no longer convert like they used to - How UGC and AI together boost conversions on Amazon - Prompting tips and custom GPT hacks that actually work - AI agents vs. automations in ad production - What creators and marketers need to know now to stay competitive Timestamps 00:00 AI UGC Ads Are Taking Over 02:37 Why Most AI Ads Still Suck 05:38 The AI “Uncanny Valley” Problem 08:54 Real Humans Still Needed in AI 11:11 Why AI Video Still Frustrates Creators 13:57 AI Agents: The Missing Link? 16:52 Controlling AI Messaging & Brand Voice 19:33 Kevin King on Smart Seller AI 22:13 AI vs Human Authenticity in Content 24:25 Shocking AI Ad: Crying Over Weight Loss? 27:15 Sellerboard: Know Your Real Profit 29:55 IKEA Model: AI Ads on a Budget 32:31 Automation vs AI: What’s the Difference? 36:24 How Companies Are Adopting AI Right Now 39:32 Real AI Content Examples You Must See 42:18 Giveaway Winner + Episode Recap This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm   📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced. 🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091 Norm and Kevin's AI Workshop - https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P   In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sellers will survive the AI shift in the next few years. We break down exactly how AI is changing Amazon PPC, product listings, and shopper behavior—and why most sellers have no idea what's coming. Since 1989, Kevin King been at the forefront of direct marketing, Amazon selling, and internet marketing. His cutting-edge strategies and extensive experience have empowered thousands. You'll learn: - Why Amazon may soon take full control of your PPC campaigns - What Agentic AI and AEO (Answer Engine Optimization) mean for your listing traffic - How to prepare your brand for AI-generated product pages and search results - Why YouTube, press releases, and Reddit are the new ranking battlegrounds - The tools Kevin is using for automation, LLMs optimization, and content syndication - Why most AI content is trash—and how to rise above the noise - How one press release ranked for 130+ keywords - What sellers need to start doing right now to protect their business from irrelevance Timestamps 00:00 How AI Is Taking Over Amazon 03:36 Why Amazon Sellers Should Be Worried 07:26 The Future of Amazon Search 10:53 What Is LLMS.txt 14:12 Reviews, Trust Signals & AI Ranking 17:50 Why AI-Generated Video Fails 20:37 Creating Human-Level Quality 23:30 SEO vs AEO 26:26 Using RSS Feeds 29:55 Smart Next Steps for AI Adoption 33:04 Automation vs AI Agents 36:30 Press Release Hacks 40:29 Kevin’s Favorite AI Video Tool 43:31 Posting Daily YouTube Shorts with AI 46:50 Understanding the 5 Levels of Buyer Awareness 50:22 Exclusive Access: The AI Workshop for Sellers 💥 This episode isn't just a wake-up call. It's a roadmap. If you're serious about thriving as an Amazon seller in 2025 and beyond, you need to watch this now. 📅 Watch the replay of the AI Workshop mentioned in the episode at: https://billiondollarsellers.media ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025. Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll also hear how Fluencer Fruit uses first-party performance data to match brands with the right TikTok and Amazon creators. If you’re a brand owner tired of chasing virality and ready to build influencer systems that convert, this one’s for you. You’ll learn: - How to build long-term influencer partnerships - Why most brands fail at creator outreach - How Fluencer Fruit uses data to match brands and creators - The difference between paid UGC and real influence - How to set up systems for scalable, trackable influencer growth Timestamps 00:00 – Why Content Still Drives Sales 03:05 – Smart Branding Tips for Amazon Sellers 07:01 – How to Find the Right Creator 10:20 – Boosting Brand Awareness with UGC 13:05 – Why Mid-Size Creators Perform Best 15:54 – Getting Influencers to Engage 19:20 – What Makes a Quality Influencer 22:10 – How Commission Stacking Works 25:48 – Sponsored by Sellerboard 29:06 – Using Creator Connection for Growth 32:03 – What Motivates Creators to Launch 35:58 – Dealing With Cease & Desist Orders 39:32 – Do Influencer Videos Still Work? 43:38 – Increasing Customer Touchpoints 47:36 – How Long Does Success Take? 51:22 – Final Thoughts with Liz Saunders ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________   Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #InfluencerMarketing #LunchWithNorm #LizSaunders

In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025. Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business. Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before. If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers. Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today. Timestamps 00:00 – Amazon Ads Are Changing 02:37 – AI Innovation for Sellers 05:30 – AI as Digital Teammate 09:15 – Smart Brands Using AI 11:58 – AI Agents at Gentex 14:38 – How Agents Are Built 17:53 – Life as an AI Founder 20:46 – GenAI Use Cases 24:03 – Retailers Adopting AI 27:45 – Future of AI Agents 30:50 – Testing AI Tools 35:23 – Tool Selection Tips 40:35 – AI Image Optimization 43:58 – AI & Amazon Flywheel 47:13 – Live Audience Questions 50:01 – Getting Started With AI ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________   Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought. Sign up for our Newsletter - https://lwn.news Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.   Matt breaks down: - His 5-step formula for creating high-converting Amazon images - The psychology behind scroll-stopping thumbnails - A/B testing tools like ProductPinion and PickFu - Why copywriters and designers need to work together - Common listing mistakes sellers make in 2025 Timestamps 00:00 – How AI Is Transforming Amazon Ads in 2025 02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization 05:47 –  Main Image Testing 09:58 – The Free Image Check Tool Every Seller Should Use 13:10 – What Makes Shoppers Click 17:29 – How GenSpark Is Fueling AI-Driven Content 20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now 23:02 – Next Level Pixeling App 29:23 – Emailing US vs EU 32:09 – Where AI Tools Are Headed 35:11 – What Airlines Can Teach Us About Amazon Marketing 38:17 – Predicting the Future of Online Shopping & Conversion 40:46 – Dorian’s New App That Could Replace Your Tool Stack 44:50 – The Best Tool for Winning Amazon Images 47:41 – How to Connect with Matt + Free Resources   How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.   👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan