AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo

What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?

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In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content.

We also explore:

- Why polished ads no longer convert like they used to

- How UGC and AI together boost conversions on Amazon

- Prompting tips and custom GPT hacks that actually work

- AI agents vs. automations in ad production

- What creators and marketers need to know now to stay competitive

Timestamps

00:00 AI UGC Ads Are Taking Over

02:37 Why Most AI Ads Still Suck

05:38 The AI “Uncanny Valley” Problem

08:54 Real Humans Still Needed in AI

11:11 Why AI Video Still Frustrates Creators

13:57 AI Agents: The Missing Link?

16:52 Controlling AI Messaging & Brand Voice

19:33 Kevin King on Smart Seller AI

22:13 AI vs Human Authenticity in Content

24:25 Shocking AI Ad: Crying Over Weight Loss?

27:15 Sellerboard: Know Your Real Profit

29:55 IKEA Model: AI Ads on a Budget

32:31 Automation vs AI: What’s the Difference?

36:24 How Companies Are Adopting AI Right Now

39:32 Real AI Content Examples You Must See

42:18 Giveaway Winner + Episode Recap

This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.

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