Business Lunch Kicking the Hornet's Nest: Controversial Business Advice
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Apr 17, 2025 Ryan Deiss, an entrepreneur and digital marketing expert, joins to explore the viral backlash against a management strategy. He emphasizes that both love and hate can drive attention. The discussion includes the innovative 3-3 method which empowers employees, and how to engage with online criticism. They spotlight the importance of unique viewpoints and leveraging AI for problem-solving. Ryan also reveals the power of sentiment analysis in marketing and advocates for business acquisitions as a growth strategy. Prepare for impactful insights!
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Viral Management Advice Experience
- Ryan Deiss shared a viral management advice post that unexpectedly generated over 2 million impressions and sparked thousands of comments.
- The post recommended a "3-3 method" requiring employees to Google problems for 3 minutes, ask 3 peers, and present 3 solutions before escalating.
Intelligent Employees Need Empowerment
- The controversial post wasn't meant to insult workers but to empower them to become smarter problem solvers.
- Ryan believes employees are smart and capable of solving problems independently if given the chance.
Handle Online Hate Strategically
- When receiving online hate, decide your goal: apologize, clarify, or provoke further.
- Doubling down and provoking can increase reach, but apologizing often weakens your stance.