Dan Lok Show Ryan Deiss: The Principles of Marketing Success
18 snips
May 29, 2019 
Ryan Deiss, a digital marketing entrepreneur and CEO of DigitalMarketer, shares his remarkable journey from dorm-room startups to founding a major industry event, the Traffic & Conversion Summit. He discusses the evolution of his brand and the importance of creating real value in marketing. Deiss emphasizes innovative traffic strategies, like building pixeled audiences, and the significance of conversational marketing for high-value leads. He also envisions a skills-first apprenticeship economy, aiming to reshape corporate training and education in marketing.
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First Sale From A Dorm Room
- Ryan Deiss started selling an ebook on making baby food after building a website as a college freshman in 1999.
- That first sale convinced him the web could be a real business and launched his marketing career.
Netflix Model Nearly Broke The Business
- DigitalMarketer formed in 2011 and became a real company after the 2014 launch of Lab, their subscription program.
- The Lab pivot nearly broke them due to cashflow shifts from upfront product launches to recurring revenue.
Branding Is Relational Equity
- Branding and direct response are not mutually exclusive; branding deposits relational equity while direct response withdraws it.
- Marketers who only withdrew value without depositing relational equity eventually burned out and disappeared.
