Business Lunch Navigating Trump’s Tariffs: The Art of Negotiation in a Changing Global Market
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Apr 1, 2025 Ryan Deiss, a savvy businessman and digital marketing expert, joins the conversation to explore how tariffs can be transformed into opportunities. They discuss innovative strategies like tariff engineering, featuring memorable examples such as Converse's clever sneaker classification. Deiss emphasizes the importance of viewing challenges as competitive moments and adapting through group buying and local production. The duo shares insights on navigating supply chain complexities, advocating for proactive engagement with suppliers to foster growth in a shifting global market.
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TNC Sale Negotiation
- Ryan Deiss recounts the stressful TNC sale negotiation, comparing it to the current tariff situation.
- He emphasizes that negotiations are messy, like Trump's approach, but can lead to positive outcomes.
Trump's Negotiation Style
- Roland Frasier agrees with Deiss, viewing Trump's public negotiation style as unconventional but potentially effective.
- He argues that Trump's actions, while controversial, address the trade imbalance favoring other countries over the US.
Focus on Adapting
- Frasier suggests focusing on adapting to tariffs instead of complaining.
- He proposes brainstorming strategies for businesses affected by them.