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Business Lunch
Navigating Trump’s Tariffs: The Art of Negotiation in a Changing Global Market
Apr 1, 2025
Ryan Deiss, a savvy businessman and digital marketing expert, joins the conversation to explore how tariffs can be transformed into opportunities. They discuss innovative strategies like tariff engineering, featuring memorable examples such as Converse's clever sneaker classification. Deiss emphasizes the importance of viewing challenges as competitive moments and adapting through group buying and local production. The duo shares insights on navigating supply chain complexities, advocating for proactive engagement with suppliers to foster growth in a shifting global market.
43:55
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Quick takeaways
- Businesses should view tariffs as opportunities to innovate and strengthen supply chains rather than mere disruptions to be navigated.
- Strategic local partnerships and marketing adaptations can enhance competitiveness and appeal to consumers amidst changing economic challenges.
Deep dives
Understanding Negotiation Dynamics
Negotiation is often a complex and messy process, particularly on a public stage. It is noted that critics may lack a real understanding of negotiation tactics and thus misinterpret actions taken during negotiations. The current media portrayal of negotiations can be biased, particularly against figures like Trump, who utilize a deal-making approach. The expectation that negotiations should unfold smoothly ignores the reality that they often involve strong rhetoric and calculated risks to achieve favorable outcomes.
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