Rob Fraser, Founder and CEO of OUTWAY socks and a former MTB national athlete, discusses the mindset needed for success in both sports and business. He shares how his mission helped him overcome injuries and setbacks, emphasizing resilience and long-term thinking. Fraser also touches on lessons from failure, the challenges of designing personalized socks, and the importance of authenticity in entrepreneurship. His journey highlights the balance between ambition and personal fulfillment as he navigates the complexities of building a brand.

Rob Fraser, Founder of Outway, discusses the transition from athlete to founder, effective forecasting and balancing sales and inventory, exploring different channels of the sock business, scaling a business from $1M to $25M in sales, transitioning from in-house fulfillment to 3PL, and staying updated on platforms and trends.

Rob Fraser, founder of Outway and a former professional cyclist, shares his journey from athlete to entrepreneur. He discusses how a $1,000 loan launched a $10 million sock brand that transforms socks from mere commodities into cherished accessories. Fraser emphasizes the athlete's mindset of resilience in business, while detailing innovative sock features aimed at consumer loyalty. He also explores the shift in e-commerce toward sustainability and the importance of owning customer data to thrive in a competitive market.