The Hard Part with Evan McCann Rob Fraser from Outway (Vol. 2)
Apr 14, 2025
Rob Fraser, Founder and CEO of Outway, dives into the evolution of his sock company and the transformative challenges faced over two years. He shares insights on the balance of personal growth with business resilience and strategic decision-making, particularly in channel expansion. Fraser discusses the exciting impact of AI on consumer goods and the growing Canadian product movement. He also emphasizes the crucial role of innovative sock design in building customer loyalty and the importance of navigating opportunities with agility.
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From Ego to Authentic Growth
- Rob Fraser shares that Outway had tough years in 2022 and 2023 due to missed growth and market challenges.
- He stopped ego-driven spending mid-2023, went lean, and regained profitable growth and passion for the business.
Separate Personal Worth from Business
- Separate your personal worth from business performance by recognizing success isn't all due to you.
- Develop personal goals outside business to maintain emotional balance and fulfillment.
Build for Long-Term Success
- Focus on long-term sustainability and customer experience to build a business that lasts decades.
- Avoid trying to rush growth; prioritize profitability and customer retention for strength in the market.