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The Unofficial Shopify Podcast
How This Athlete Built a $10M Sock Brand
Dec 31, 2024
Rob Fraser, founder of Outway and a former professional cyclist, shares his journey from athlete to entrepreneur. He discusses how a $1,000 loan launched a $10 million sock brand that transforms socks from mere commodities into cherished accessories. Fraser emphasizes the athlete's mindset of resilience in business, while detailing innovative sock features aimed at consumer loyalty. He also explores the shift in e-commerce toward sustainability and the importance of owning customer data to thrive in a competitive market.
43:22
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Quick takeaways
- Rob Fraser's passion for creating high-performance socks is rooted in his athletic background, emphasizing durability and functionality for everyday wear.
- Outway Socks fosters strong customer loyalty by merging appealing designs with quality, transforming ordinary socks into cherished, high-value products.
Deep dives
The Power of OmniSend for E-commerce
OmniSend serves as a comprehensive marketing platform designed to streamline tasks for e-commerce store owners. It simplifies the process of setting up e-commerce automations, allowing users to create effective marketing strategies quickly. Features such as customer segmentation based on shopping habits empower businesses to tailor their communications and optimize engagement across multiple channels, including SMS and push notifications. The platform has become a crucial tool for over 100,000 successful e-commerce brands looking to enhance customer connection and drive sales.
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