The Unofficial Shopify Podcast How This Athlete Built a $10M Sock Brand
Dec 31, 2024
Rob Fraser, founder of Outway and a former professional cyclist, shares his journey from athlete to entrepreneur. He discusses how a $1,000 loan launched a $10 million sock brand that transforms socks from mere commodities into cherished accessories. Fraser emphasizes the athlete's mindset of resilience in business, while detailing innovative sock features aimed at consumer loyalty. He also explores the shift in e-commerce toward sustainability and the importance of owning customer data to thrive in a competitive market.
AI Snips
Chapters
Transcript
Episode notes
Outway's Beginnings
- Rob Fraser started Outway with $1000, selling socks from a Tupperware.
- Early success included selling out quickly and appearing on Dragon's Den.
Mindset of an Athlete-Entrepreneur
- Success as an entrepreneur requires resilience and patience, learned through sport.
- Everything is earned, not owed, and success isn't guaranteed, even with hard work.
Untapped Sock Market
- Most people are unaware they should care about their socks, creating a unique market opportunity.
- Outway attracts customers with unique designs, then converts them with quality and comfort.