How This Athlete Built a $10M Sock Brand
The Unofficial Shopify Podcast
From Athlete to Entrepreneur: The Sock Journey
This chapter chronicles the journey of a former professional mountain biker who transitioned into entrepreneurship by launching Outweigh Socks. It highlights the innovative features of the socks designed for versatility and durability while detailing the challenges of entering the competitive sock market. Through personal anecdotes, the speaker reflects on their identity shift and the grassroots approach taken to build a successful brand in North America's athletic sock industry.
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