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10min chapter
How This Athlete Built a $10M Sock Brand
The Unofficial Shopify Podcast
Socks: From Commodity to Cherished Accessory
This chapter explores the evolution of socks from a basic product to a valued accessory, emphasizing the emotional connections that influence customer purchases. It also discusses effective merchandising strategies for an athletic sock brand, focusing on customer engagement and overcoming shipping challenges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode