Socks: From Commodity to Cherished Accessory

"I wanted to create a product that could be the yoga pant for the foot."

Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty.

Links:

• Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team member
• Outway – Rob Fraser's sock brand
• Shopify – Platform Outway uses for their e-commerce site
• Shopify Bundles App – Used by Outway for product bundling

Sponsors

• Zipify
• Cleverific
• Omnisend

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter