The Knowledge Project with Shane Parrish cover image

The Knowledge Project with Shane Parrish

How an Elite Athlete Built a $10M Business Breaking Every Rule | Rob Fraser

Oct 15, 2024
Rob Fraser, Founder and CEO of OUTWAY socks and a former MTB national athlete, discusses the mindset needed for success in both sports and business. He shares how his mission helped him overcome injuries and setbacks, emphasizing resilience and long-term thinking. Fraser also touches on lessons from failure, the challenges of designing personalized socks, and the importance of authenticity in entrepreneurship. His journey highlights the balance between ambition and personal fulfillment as he navigates the complexities of building a brand.
01:38:48

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Rob Fraser's transition from elite athlete to entrepreneur underscores the critical role of a personal mission in overcoming identity crises.
  • His entrepreneurial journey with Outway reflects the necessity of resilience and adaptability to drive business success amidst challenges.

Deep dives

Loss of Identity and Direction

Retiring from professional cycling can lead to a profound loss of identity and purpose. After a decade of clear goals and a defined self-image as a professional athlete, Rob Fraser found himself without a sense of direction when he stepped away from the sport. The sudden transition created feelings of confusion and despair as he grappled with what he would do next in life. This identity crisis highlighted the importance of having a personal mission that extends beyond one’s profession.

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