Pamela Oscarson

In this episode, Pamela Oscarson, Senior Consumer & Market Insights Manager, discusses five trend areas: nostalgia, experiential value, healthy halo, frugal gourmet, and convenience. They explore how flavor plays a role in these trends and highlight examples like nostalgic foods, creating healthier versions of popular foods, store brand products, and repurposing leftovers.

In this episode, guests Pamela Oscarson and Veronica Collins discuss the future of flavor, including the use of time as an ingredient, the movement away from overly sweet applications, and the exploration of floral flavors. They also highlight the concept of flavor stories and the importance of connecting new flavors to familiar experiences. The podcast concludes with the announcement of the upcoming launch of the flavor forecast and the guests' key takeaways.

Pamela Oscarson and Katie Buss discuss polarizing flavors and their influences on consumer preferences. They explore the role of emotions, genetics, and culture in shaping perceptions of flavors. The hosts also share personal anecdotes and give tips on encouraging consumers to try new flavors. Additionally, they talk about the challenges of gauging reactions to food and share sneaky ways to get kids to eat disliked foods.

Pamela Oscarson, Consumer Insights Manager, and Jennifer Howell, Director of Regulatory Innovation, discuss clean label in the food and beverage industry today. They explore the consumer's expectations and the regulatory landscape in the gray space that is clean label. Topics include the evolution of clean label, interpreting consumer data, influencer marketing, honesty and transparency, and consumer preferences.

Pamela Oscarson, Consumer Insights Manager, discusses Flavor Radar®, flavor descriptors, COVID's impact on consumer behavior, emerging food trends, and personal favorite and least favorite flavors.