Flavor University Podcast
Flavor University Ep. 7: Clean Label
Jul 21, 2021
Pamela Oscarson, Consumer Insights Manager, and Jennifer Howell, Director of Regulatory Innovation, discuss clean label in the food and beverage industry today. They explore the consumer's expectations and the regulatory landscape in the gray space that is clean label. Topics include the evolution of clean label, interpreting consumer data, influencer marketing, honesty and transparency, and consumer preferences.
39:28
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Quick takeaways
- Consumer expectations and definitions of clean label vary across different segments.
- Trust is crucial in the clean label industry, and companies should focus on transparency and meeting consumer expectations.
Deep dives
The Importance of Clean Label and Consumer Expectations
Clean label has become increasingly important to consumers who are looking to make better choices for themselves and their families. It is driven by a desire to understand the ingredients and make simpler food choices. The clean label movement has evolved over the years, with consumers expecting specific clean label definitions within different segments. Companies need to understand consumer expectations and work towards meeting them with transparency and authenticity.
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