Jennifer Howell

Pamela Oscarson, Consumer Insights Manager, and Jennifer Howell, Director of Regulatory Innovation, discuss clean label in the food and beverage industry today. They explore the consumer's expectations and the regulatory landscape in the gray space that is clean label. Topics include the evolution of clean label, interpreting consumer data, influencer marketing, honesty and transparency, and consumer preferences.

In this episode, Jennifer Howell, Director of Regulatory Innovation in the food and beverage industry, discusses decoding flavors for consumers, labeling challenges, natural allergens, and debunking rumors about vanilla flavors containing extracts from beavers. The chapter concludes with a quick fire question session about favorite and least favorite flavors.