
Flavor University Podcast
Flavor University Ep. 2: Flavor Radar®
Feb 17, 2021
Pamela Oscarson, Consumer Insights Manager, discusses Flavor Radar®, flavor descriptors, COVID's impact on consumer behavior, emerging food trends, and personal favorite and least favorite flavors.
22:43
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Quick takeaways
- Flavor descriptors create a common language for communicating and understanding flavors effectively.
- Flavor Radar® predicts flavor trends by analyzing indicators like restaurant menus and product launches, but unexpected events like COVID can influence trends.
Deep dives
Flavor Descriptors and Common Language
Flavor descriptors are used to create a common language when describing different tastes and flavors. For example, an apple can be juicy, cooked, or have cinnamon notes. These descriptors help consumers communicate and understand flavors more effectively.
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