Brought to you by Microsoft Clarity—See how people actually use your product | Lenny’s Job Board—Hire the best product people. Find the best product gigs | Eppo—Run reliable, impactful experiments—Nancy Duarte is the CEO of Duarte Inc. and has helped create over 250,000 presentations for influential business leaders across the globe, including Apple, TED, the World Bank, and Al Gore’s An Inconvenient Truth. She’s also written six best-selling books, and her TED talk has garnered over 3 million views. She regularly contributes to HBR, MIT-Sloan, and Forbes, and her books are essential reading in leading business schools worldwide. In today’s episode, we discuss:• Why empathy is at the heart of everything Nancy does• Why you’re presenting more often than you think• Tactics for creating interesting presentations and telling better stories• The concept of a “torchbearer leader” and why it’s important• Strategies for overcoming stage fright and nerves• Tips for communicating and presenting remotely• How Nancy landed Apple as a client and what she learned—Find the transcript at: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how—Where to find Nancy Duarte:• Twitter: https://twitter.com/nancyduarte• LinkedIn: https://www.linkedin.com/in/nancyduarte/• Website: https://www.duarte.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Nancy’s background(03:25) The insane number of presentations Nancy has helped create(04:52) The most memorable presentation of Nancy’s career, and what it taught her(07:04) The lasting impact of working with Al Gore(09:00) How Nancy landed Apple as a client(11:44) How working with Apple informed future presentations(16:22) 3 things to remember when creating a deck(17:33) The importance of empathy(20:29) Empathy in action(22:40) Why internal presentations are so high-pressure(23:09) Signs you’re doing a good job making the audience the hero of the story(25:38) The structure of great talks(28:08) Lessons from great historical speeches(30:02) You’re presenting more often than you think(32:07) How Nancy uses this story structure in her marriage(35:00) The framework What is? What could be? What is the ideal bliss?(36:07) The importance of visuals(41:12) Slide-making principles (titles, organization, and more)(45:46) The Minto Pyramid Principle(48:02) Think and plan before diving into software(50:00) The Duarte process for crafting presentations(53:18) How remote work has influenced the way we communicate and present (55:46) Strategies for overcoming stage fright and nerves(1:01:10) The concept of “torchbearer leaders” and why it’s important (1:04:54) The surprising truth about informal vs. formal production quality(1:07:37) Examples of PMs telling great stories(1:11:49) Lightning round—Referenced:• Al Gore’s An Inconvenient Truth: https://algore.com/library/an-inconvenient-truth-dvd• Apple’s Think Different campaign: https://www.youtube.com/watch?v=5sMBhDv4sik• The Secret Structure of Great Talks (Nancy’s TED talk): https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks• The Structure of Great Talks graphic: https://www.google.com/search?q=nancy+duarte+ted+talk+great+story+up+and+down+like+teeth&tbm=isch&sa=X&ved=2ahUKEwi2hoCZmJH_AhVXATQIHb1KC2AQ0pQJegQIBxAB&biw=1512&bih=838&dpr=2#imgrc=5Jei-bDCXe2qQM• I Have a Dream speech by Martin Luther King Jr.: https://www.youtube.com/watch?v=vP4iY1TtS3s• The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving: https://www.amazon.com/Minto-Pyramid-Principle-Writing-Thinking• The Minto Pyramid Principle and the SCR Framework, by Lenny: https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr• Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols: https://www.amazon.com/Illuminate-Through-Speeches-Stories-Ceremonies• Marshall Ganz: https://www.hks.harvard.edu/faculty/marshall-ganz• Brian Chesky: https://www.linkedin.com/in/brianchesky/• Airbnb’s Snow White storyboards: https://uxdesign.cc/how-airbnb-proved-that-storytelling-is-the-most-important-skill-in-design-15d04ac71039• The Writer’s Journey: https://www.amazon.com/Writers-Journey-Anniversary-Mythic-Structure• Business Proposal: https://asianwiki.com/Business_Proposal• Writer: https://writer.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

It’s easy to feel like the star of the show when giving a presentation. But according to communication guru Nancy Duarte, you’re not the hero of this story.For Duarte, founder and CEO of world-renowned communication consulting firm Duarte Inc, effective communication is built on the foundation of empathy, which means considering your audience first and foremost. “All the attention is on us. But in reality, the audience is the one,” she says. “If they don’t leave with your idea adopted, your idea is going to die.”How can presenters use empathy to put their audience at center stage? As Duarte discusses with host Matt Abrahams in this episode of Think Fast, Talk Smart, it’s about seeking to understand before you start speaking.Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn

Nancy Duarte, a presentation expert and founder of Duarte, dives into the art of impactful storytelling. She shares how emotional connection and authenticity can transform presentations into engaging experiences. Discover her unique Duarte method, where empathy plays a crucial role in communication. Duarte also discusses the significance of crafting memorable openings and utilizing visual aids effectively. Her insights reveal that mastering presentations is not just about visuals but also about fostering genuine connections with audiences.

Welcome to the What’s Next! podcast with Tiffani Bova.    This week on the podcast, I’m looking back to a conversation I had with Nancy Duarte.  Nancy is a communications expert who's been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, and on CNN. Her firm, Duarte Inc., is the largest design firm in Silicon Valley as well as one of the top women-owned businesses in the area. It's the global leader behind some of the most influential visual messages in business and culture, creating more than a quarter of a million presentations.      As a persuasion expert, she has cracked the code for effectively incorporating story patterns into business communications. She's written five best-selling books and is ranked #1 on the list of the World's Top 30 Communication Professionals. Her TED Talk, The Secret Structure of Great Talks, has over 1 million views.     THIS EPISODE IS PERFECT FOR… anyone wanting to learn how to use stories to make real connections.   TODAY’S MAIN MESSAGE… creating real connections in a B2B situation goes beyond PowerPoint or pitching off of a slide deck. It ultimately comes down to doing your research, asking the right questions, and not wasting anyone’s time.    WHAT  I  LOVE  MOST… stories as an empathy builder that create a bond between people and brands.    Running Time: 32:45   Subscribe on iTunes    Find Tiffani on Social Media:  Facebook  Twitter  LinkedIn    Find Nancy on Social Media:  Website  Twitter  LinkedIn   

Nancy Duarte discusses using stories, symbols, and ceremonies in leadership to drive change and connect with others. Topics include impactful speeches, empathy in leadership, and dreaming with purpose. The episode also reflects on the journey to 350 episodes, expressing gratitude to listeners.