The Importance of Storytelling in Leadership

Effective communication in leadership relies heavily on storytelling, which Nancy Duarte emphasizes as essential for driving transformation. This process involves understanding the emotional journey of team members as they navigate through the challenges of change. The 'venturescape' model, introduced by Duarte, outlines how leaders should approach communication—having a clear beginning, middle, and end to their narratives. Leaders often focus primarily on the future without recognizing the importance of the present feelings of their team, which can lead to disengagement during times of change.